Generation Z nerds are primarily male consumers interested in fast fashion brands like Zara and H&M, characterized by an affinity for quick production processes in the fashion industry. Their online behavior reveals a high engagement with gaming and technology, with a notable presence in social gaming. Additionally, this demographic shows a preference for various entertainment genres, including horror movies.

1. GENERATION Z
NERDS
• • •
• • •

2. QUICK DEFINITION:
Generation Z Nerds
Male consumers interested in fast fashion brands
like Zara, H&M and Topman.
The term “fast fashion” refers to a phenomenon in
the fashion industry whereby production processes
are expedited in order to get new trends to the
market as quickly and cheaply as possible.
33%
66%
0
100%
15-17 18-24 25-34 35-44 45-54 55-64
72%
MALE
64%
SINGLE
99%
WITHOUT
CHILDREN
NETIZENS
GENERATION Z
NERDS
• • •
•••
GAMERS
TECHIES DESIGN LOVERS

3. 1
GENERATION Z NERDS:
GAMING
GET THE FULL PROFILE
13%
RPG BEAT‘EM ALL GAMES STRATEGY GAMES
54%
SLYFOXHOUND
Social Gamer
Gamer
Hardcore Gamers
6 11 16

4. GENERATION Z NERDS
ONLINE BEHAVIOR
GET THE FULL PROFILE
Always online Netizens
5.6x
67.8%
Rooster Teeth App
39.6x
Mobile App Happy
3.4x

5. GENERATION Z NERDS:
TECHNOLOGY
GET THE FULL PROFILE
Computer Hardware

6. GENERATION Z NERDS:
ENTERTAINMENT
GET THE FULL PROFILE
FAMILY ORIENTED SHOW HORROR MOVIES
MOVIES LOVERS

7. CONSUMER
INSIGHTS SUITE
TRY NOW FOR FREE >
Get more information on this topic
See how it works hands-on!