Male consumers interested in fast fashion brands like Zara, H&M and Topman. The term “fast fashion” refers to a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible.

1. GENERATION Z
NERDS
• • •
• • •

2. QUICK DEFINITION:
Generation Z Nerds
Male consumers interested in fast fashion brands
like Zara, H&M and Topman.
The term “fast fashion” refers to a phenomenon in
the fashion industry whereby production processes
are expedited in order to get new trends to the
market as quickly and cheaply as possible.
33%
66%
0
100%
15-17 18-24 25-34 35-44 45-54 55-64
72%
MALE
64%
SINGLE
99%
WITHOUT
CHILDREN
NETIZENS
GENERATION Z
NERDS
• • •
•••
GAMERS
TECHIES DESIGN LOVERS

3. 1
GENERATION Z NERDS:
GAMING
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13%
RPG BEAT‘EM ALL GAMES STRATEGY GAMES
54%
SLYFOXHOUND
Social Gamer
Gamer
Hardcore Gamers
6 11 16

4. GENERATION Z NERDS
ONLINE BEHAVIOR
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Always online Netizens
5.6x
67.8%
Rooster Teeth App
39.6x
Mobile App Happy
3.4x

5. GENERATION Z NERDS:
TECHNOLOGY
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Computer Hardware

6. GENERATION Z NERDS:
ENTERTAINMENT
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FAMILY ORIENTED SHOW HORROR MOVIES
MOVIES LOVERS

7. CONSUMER
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