This document provides tips for optimizing YouTube videos for increased exposure and engagement. It recommends including an origin story, solutions your products or services provide, or interesting anecdotes in videos. Videos should have a good title with keywords, relevant tags, description, and thumbnail. The channel should be optimized with artwork, business information, links, playlists and keywords. Sharing optimized videos widely and encouraging engagement and regular posting can help videos go viral.

1. How to optimize
YouTube videos for
increased exposure
Learn the secrets of success
behind this popular platform
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2. Boost your reach and get noticed with
the following YouTube tips
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3. © 2021 GoDaddy Inc.
How YouTube helps you get
exposure
Reaches large
audiences
Functions like
Google Search
Encourages
engagement
• Has more than 2 billion
monthly users
• More than 73% of adults
utilize it
• Helps users
research/review products
• Allows optimization to
lead users to your
content
• Watching a video requires
more attention vs. scrolling
on other social media feeds
• Eyes will stay on your
content longer

4. Optimization allows YouTube to latch
on and present your content to users
viewing similar videos.
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5. What should be in
my videos?
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Consider the following:
• Include your origin story
• Highlight solutions to problems your
product or service can solve
• Share your expertise in a particular
niche
• Include a funny or interesting anecdote
about someone using your product or
service
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6. Before creating videos,
always ask:
“Am I providing value?”
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7. How to optimize a video
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Follow these steps:
• Write a good title with keywords
• Choose good tags
• Write a good description
• Add an interesting thumbnail
• Add closed captions
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8. Avoid generalized videos. Targeted
videos with specific keywords work
wonders.
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9. © 2021 GoDaddy Inc.
How to optimize your channel
Add art and logos Fill out your business
information
Add links Create playlists
Make sure you use
high-res images, so
they show up crisp
and sharp.
Add relevant keywords
and information about
your business or
channel’s goals.
Link out to your main
website, along with
your Facebook, Twitter
and Instagram pages.
Add videos that share
similar content or
themes. Each video
you record should be
on at least one playlist.

10. The key is to fill out your profile as
much as possible. Leverage all the
tools at your disposal.
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11. Next steps
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Keep up the momentum by:
• Sharing on social media and beyond
• Encouraging engagement
• Interacting with others
• Uploading regularly
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12. © 2021 GoDaddy Inc.
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