The document proposes ideas for enhancing a travel website, including creating an "Around the World" page with features like photo contests, videos submitted by customers, promoting destinations, and customer reviews. It outlines execution strategies like using social media platforms to promote the page and advertising it on the website and emails. The objectives are to maximize exposure for the page through social media and marketing to attract new customers, and to entertain customers and build the company's reputation through user-generated photos, videos and reviews.

1. Inside Vayama
introducing
Vayama Creative Ideas

2. Creative Ideas
We have ideas for every step of the way
Website
Enhancement
Execution Objectives

3. Website Enhancement
Design and organize

4.  Website Enhancement
• Create an “Around The World” tab on the website.
• Photo Contests/Picture of the Day
• Caught on Tape
• Promote a Destination
• Customer Reviews
Presentation Outline
 Execution
• Social Media Platforms
• Facebook and Twitter
• Customer Service
• Other Methods
 Objectives
• Maximum Exposure
• Entertaining Value
• Flickr

5. PhotoContestIdeas
Photo Contest Map
Show all your
submissions with an
interactive world map.
The picture of the day
should be published on
the front page of the
website or should have
some kind of special
recognition.
• Photo Contests/Picture of the Day
• Weekly or monthly photo contests that engages audience.
• Include an e-mail address where customers can send their best photos at a
convenient location on the website.
• Include a start date and time and a closing date and time.
• Set important guidelines such as what’s permitted on the photos.
• Reward the customer with the best photo.
Photo Contest
Slideshow
Show all your
submissions with an
interactive slide show
that lets you see all
photos at once.

6. PhotoContestIdeas
Photo Contest
Best Picks
Show all your
best
submissions
with an
interactive video
or slideshow.

7. CaughtonTape
Include Videos
Post the video of the week/month sent
by a customer. This video should have
an entertaining value to it.
• Caught on Tape
• Encourage customers to send videos either of a humorous event while
abroad or of interesting value.
• Set a start date and time as well as an end date and time.
• Set guidelines for videos such as what’s permitted.

8. PromoteaDestination • Promote a Destination
• Include informational data as well as aesthetics of a certain location
being promoted that week or month.
• Post videos on that destination.
• Include offers/packages on the location selected.

9. CustomerReviews • Customer Reviews
• This feature will let customers comment on photos, videos
as well as any other material posted on the page.
• Include a review column on the page.
• Assign both customer care surveys and survey polls on
website. Have customers vote.
Give your blog exposure
Merge your blog to the “Around the
World” page for maximum exposure.

10. Execution
Give flight to your ideas

11. • Facebook and Twitter
• Use both Facebook and Twitter to promote the “Around the World” page.
• Use photo/video contest to promote page.
• Advertise page on the front cover of the website.
Social Media
• Other Methods
• Customer Service
• Encourage customers to share their experience after purchasing
package.
• Include page link on e-mail confirmation, e-mail marketing
techniques, telecommunications, etc
• Use photo/video contest to promote page.
• Advertise page on the front cover of the website.
• Advertise page on newsletter.

12. Flickr
Include Videos
Post the video of the week/month sent
by a customer. This video should have
an entertaining value to it.
• Flickr
• Include sent customer pictures and videos
• Share destination photos
• Merge with photo contest

13. Objectives
View your slides from anywhere!

14.  Maximum Exposure
• Engage social media sites together and promote
new page in order to attract new clients
through aesthetics.
• Promote page through newsletter and e-mail
marketing in order to obtain site traffic.
 Entertaining Value
• Engage customer through entertainment.
• Build reputation through images and honest
reviews.
• Assign surveys/polls on the “Around the World”
page in order to understand customer needs
and wants.
• Target audience according to
answers.
Objectives

15. What’s Your Message?