Company Presentation for EECS 441

1. JISHAN AHMED (JISHANA)

2. YOUTUBE’S PRODUCTS
• Consumers want preferred content easily shared by creators on one service
• Online video-sharing platform
• Community-oriented features

3. PERSONAS
• Content Creators
• Content Consumers

4. WORLWIDE
ADVERTISING
REVENUE

5. ANNUAL
USER
GROWTH

6. HOW DOES YOUTUBE MAKE MONEY?
• AdSense
• YouTube Partner Program
• Subscriptions Services

7. HISTORY OF YOUTUBE
Founded in 2005
Bought by
Google in 2006
YouTube puts
ads on videos
and rolls out
Partner Program
in 2007
Susan Wojcicki
becomes CEO in
2014
“Adpocalypse”
in 2017

8. WHAT’S HOT?
• A lot of content creators
• Specific genres and niches

9. SECRET SAUCE
• The algorithm
• The algorithm
• The algorithm

10. COMPETITION
Large variety of
content
creators
Has long form
content
Has ads Good
recommending
algorithm

11. MY PREDICTION
• YouTube will succeed
• Adapting to user and creator needs

12. REFERENCES
• https://medium.com/the-investors-handbook/youtube-stock-3cf2ac8907d3
• https://www.pewresearch.org/internet/chart/who-uses-youtube-whatsapp-and-reddit/
• https://www.wsj.com/articles/viewers-dont-add-up-to-profit-for-youtube-1424897967
• https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues
• https://www.statista.com/statistics/805671/youtube-viewer-number-growth-world
• https://www.cnn.com/2020/02/03/tech/google-youtube-earnings/index.html
• https://www.businessofapps.com/data/youtube-statistics/#1
• https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/
• https://www.businessinsider.com/history-of-youtube-in-photos-2015-10