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Putting the New Social Media Wave to Work for You

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Social media presentation conducted at New York State PTA Annual Conference in November 2011.

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  • Re: Fundraising - note that ADT Security Systems will often pay for exhibit tables at smaller fundraising events + $125 per sale from those events. Or ADT will pay on sales from ADT banners/links on PTA websites/emails. Payments are made to any 501C3 org. via unique promo code on the handout or landing page which contains a 20% install discount. I have an event budget in NYC and am happy to respond to PTA inquiries or answer questions at bconnolly@adt.com. Other regions you can try your local ADT sales office. Conditions apply. Thanks, Brian Connolly ADT Custom Home, NYC.
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Putting the New Social Media Wave to Work for You

  1. 1. Putting the New Communication Wave of Social Media to Work for You Evelyn McCormack New York State PTA Conference November 2011
  2. 2. Today ’ s Wiki: Let ’ s Keep it Going! http://socialmediaschoolpr.wikispaces.com
  3. 3. What We’ll Cover… <ul><li>The Power of Social Media </li></ul><ul><li>Your Tools: Facebook, Twitter & YouTube </li></ul><ul><li>Connecting Your Social Media Efforts </li></ul>
  4. 4. Where Are Parents Getting Their School Information? <ul><li>According to Ipsos North America ’ s December 2010 poll: </li></ul><ul><li>57 percent go to Facebook/Twitter </li></ul><ul><li>26 percent go to District website </li></ul>
  5. 5. Facebook <ul><li>800 million active users; 50% log on daily </li></ul><ul><li>100,000 users age 64+ </li></ul><ul><li>310,000 users between 45–63 </li></ul><ul><li>300,000+ businesses now have FB fan pages, including hundreds of school districts </li></ul><ul><li>250 million have FB on mobile devices </li></ul><ul><li>Avg user is connected to 80 community pages. </li></ul>
  6. 6. How to Use Facebook 1. Use to drive traffic back to website. 2. Post photos, videos, news, announcements. 3. Link to your YouTube (videos) or Flickr (photos) page. 4. Posts on FB should be brief and informal. Make it a conversation . Photo credit: The Telegraph
  7. 7. Public Education Officials Oklahoma State Superintendent School Superintendents of Alabama
  8. 8. Candidates for 4J School Board in Eugene, Ore. Lawrence, Kansas School Board Candidates
  9. 9. School Districts Joplin, MO 5,000 followers Queensbury, NY 948 followers
  10. 10. Teachers Disclaimer: the page is “for tutoring and extra help. …not a social page nor a way to try and friend me on FB.” Libertyville , IL
  11. 11. PTAs
  12. 13. 1,013 fans!
  13. 16. Group Pages, Community Pages, or Fan Pages?
  14. 17. Group Pages <ul><li>Can be set up by any individual & similar to clubs in the real world </li></ul><ul><li>You 'join' Groups </li></ul><ul><li>Admins can send messages to up to 5,000 Group members. </li></ul><ul><li>Only open Groups are searchable publicly </li></ul><ul><li>Groups can’t have a personalized URL </li></ul>
  15. 18. Community Pages <ul><li>Dedicated to topic or experience that is ‘owned’; collectively by the community connected to it. </li></ul><ul><li>Let you connect with others who share similar interests and experiences . </li></ul>
  16. 19. <ul><li>Fan pages of a company, person, product, non-profit, organization </li></ul><ul><li>Fans 'like' pages </li></ul><ul><li>Admins can send unlimited messages, called ‘Updates’ that appear on members’ Facebook walls </li></ul><ul><li>Can host applications that permit you to show more content & interact with users. </li></ul><ul><li>Can personalize FB web address eg: www.facebook.com/swboces </li></ul>Fan/Business Pages 34 million fans
  17. 20. Fan Page How-To facebook.com/pages/create.php
  18. 21. Dress It Up
  19. 22. Background, Mission Statement, etc. on your Info page Favorite Pages
  20. 23. Disclaimers and Use Policies
  21. 25. Great Facebook Resources Facebook in Education
  22. 26. Facebook Guide to Best Practices in Education
  23. 27. Facebook Insights Number of page impressions
  24. 28. Facebook Questions & Polls Yes Prep in Houston, Tex., asked what their mascot should be.
  25. 29. Mailing List App on Facebook -- Constant Contact
  26. 30. Twitter <ul><li>Microblogging platform in 140 characters or less </li></ul><ul><li>Launched 2006 </li></ul><ul><li>106 million registered users; 65 million tweets per day </li></ul><ul><li>750 tweets per second </li></ul><ul><li>It ’ s all about immediacy/useful in crises </li></ul><ul><li>Slower growth among parents than FB </li></ul>
  27. 31. Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
  28. 33. State Ed Departments U.S. Indiana Michigan Ohio Idaho Michigan Kentucky California Massachusetts Vermont Colorado Texas Education Agency South Carolina Florida West Virginia Arizona Minnesota Iowa Alabama Maryland Arkansas Georgia Illinois Twitter list curated by teach.gov
  29. 35. School Districts Park Hill, MO Duval County Schools, FL
  30. 36. PTAs
  31. 39. Why Use Twitter? <ul><li>Drive traffic to your website/blog </li></ul><ul><li>Provide you with many professional contacts </li></ul><ul><li>Gives you information quickly about what is going on in the PTA/Education world </li></ul><ul><li>Teaches you new ideas, concepts, and skills </li></ul><ul><li>Alerts you to hot topics (great news source) </li></ul><ul><li>Allows you to share causes you support, content you want others to know about, news that people should care about. </li></ul>
  32. 41. What Not to Do on Twitter
  33. 42. Do This Instead!
  34. 43. Twitter Anatomy What ’ s trending/what people are talking about Suggestions on who you might want to follow The wall # of people you follow; your followers
  35. 44. Twerminology Twitter Help Center can assist you with terminology like #hashtags, @symbols, and how Twitter works in general.
  36. 45. hashtags.org allows you to search for hashtags or track conversations based on hashtags. This conversation was about #nspra11.
  37. 46. Twitter Apps Post photos on Twitter. Install on your mobile phone.
  38. 47. YouTube -- Video sharing website -- Launched 2005, bought by Google 2006 -- 2 billion+ viewers a day -- More video uploaded to YouTube in 60 days than all 3 major networks created in 60 years
  39. 48. Build a Channel Montgomery County, MD, PTA – 1, 356 video views
  40. 49. National PTA Channel: 81,890 video views
  41. 50. Connect Your Media
  42. 51. Denver Academy YouTube videos on Facebook
  43. 52. Featured Video Rotates Made with: YouTube for Pages app provided by Involver
  44. 53. YouTube Advice <ul><li>1. Turn off comments on your channel and each video after uploading. </li></ul><ul><li>2. On profile page, include district logo, mission statement, address, website, contact info. </li></ul><ul><li>3. If too much concern about YouTube, Vimeo is free alternative. </li></ul>
  45. 54. Third-party apps have free Basic plans that permit you to add apps to 1 or 2 fan pages, or limit the number of apps you use. Connect Your Social Media
  46. 55. Go to Account Settings, choose Activity Sharing Share your activity with your FB, Twitter accounts
  47. 56. The Future? <ul><li>District-wide online calendar </li></ul><ul><li>Parents can sign up for text messages, emails </li></ul><ul><li>Works with existing calendar apps used by district </li></ul><ul><li>Directions provided by Google Maps </li></ul>
  48. 57. Email/phone alert companies now offering Facebook and Twitter integration to help push out messages, news, announcements
  49. 58. Evelyn McCormack 914-592-4203 ext. 3412 [email_address] www.schoolcommunications.com

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