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Technology and Social Media: How to Get the Word Out



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Technology and Social Media: How to Get the Word Out

  1. 1. Technology and Social Media: How to Get the Word Out Tor Bjornrud & Jessica Vitak Michigan State University Michigan Head Start Association Parent Education Day | May 5, 2011
  2. 2. <ul><li>A little about us </li></ul><ul><li>Social Media: Friend or Foe? </li></ul><ul><li>How you can use social media to advocate for Head Start </li></ul><ul><li>Anything else you ’d like to talk about </li></ul><ul><li>Please interrupt us with any questions! </li></ul>Agenda
  3. 3. <ul><li>  </li></ul>About Tor <ul><li>Third-year PhD student in Media & Information Studies at MSU. </li></ul><ul><li>From Michigan since birth. </li></ul><ul><li>Research focus: </li></ul><ul><li>Online collaboration </li></ul><ul><li>Experts in communication networks </li></ul>
  4. 4. <ul><li>Fourth-year PhD student in Media & Information Studies at MSU. </li></ul><ul><li>Originally from Baltimore, MD; has lived in Washington DC, North Carolina, Michigan, and London. </li></ul><ul><li>Research focus:  </li></ul><ul><li>(1) how new communication technologies impact our relationships. </li></ul><ul><li>(2) they can be used to transform relationships. </li></ul><ul><li>(3) the impact of audience and privacy on our use of social media. </li></ul>About Jessica
  5. 5. Social Media: Friend or Foe? <ul><li>Media provide plenty of “scare” stories about social media: </li></ul><ul><ul><li>Facebook addiction ? </li></ul></ul><ul><ul><li>Facebook post gets worker fired </li></ul></ul><ul><ul><li>Woman loses health benefits </li></ul></ul><ul><ul><li>Doctor fired for posting about patient on Facebook </li></ul></ul><ul><ul><li>Social media ’s role in divorces </li></ul></ul><ul><ul><li>Facebook is making us… </li></ul></ul><ul><ul><ul><li>… more narcissistic ? </li></ul></ul></ul><ul><ul><ul><li>… more depressed ? </li></ul></ul></ul>
  6. 6. <ul><li>But these sites also carry a number of benefits for users: </li></ul><ul><ul><li>Speed and convenience </li></ul></ul><ul><ul><li>Access to experts in the field </li></ul></ul><ul><ul><li>Learn about new trends/developments </li></ul></ul><ul><ul><li>Share information with others </li></ul></ul><ul><ul><li>Encouraging social interactions through communication features and making commonalities visible. </li></ul></ul>Social Media: Friend or Foe?
  7. 7. <ul><li>Key features to think about when using social media to meet, connect with, and share information with others </li></ul>Social Media Features
  8. 8. <ul><ul><li>Audience </li></ul></ul><ul><ul><ul><li>Online and offline are different </li></ul></ul></ul><ul><ul><ul><li>Invisible audience </li></ul></ul></ul><ul><ul><ul><li>Distance and time matter differently </li></ul></ul></ul><ul><ul><ul><li>Use the appropriate tool for the job </li></ul></ul></ul><ul><ul><ul><li>Get feedback </li></ul></ul></ul>
  9. 9. <ul><li>Authenticity </li></ul><ul><ul><li>Mix in personal things about you. </li></ul></ul><ul><ul><li>Fill out your profiles </li></ul></ul><ul><ul><li>Link from official sources </li></ul></ul><ul><ul><li>Multiple accounts may be OK. </li></ul></ul>
  10. 10. <ul><li>Sharing too much information (TMI) </li></ul><ul><ul><li>Remember things you post online are there forever </li></ul></ul><ul><ul><li>Important to think about audience before posting </li></ul></ul><ul><ul><li>Even “private” messages could be shared </li></ul></ul><ul><ul><li>Be consistent with the image you want to present </li></ul></ul>
  11. 11. <ul><li>Privacy </li></ul><ul><ul><li>Hotly debated </li></ul></ul><ul><ul><li>Balancing act </li></ul></ul><ul><ul><li>Review privacy settings on different social media sites. Ask: </li></ul></ul><ul><ul><ul><li>Who do I want to reach? </li></ul></ul></ul><ul><ul><ul><li>What information needs to be protected? </li></ul></ul></ul><ul><ul><li>Sharing personal information online </li></ul></ul>
  12. 12. <ul><li>COPPA (Children ’s Online Privacy Protection Act) </li></ul><ul><ul><li>Became law in 2000 </li></ul></ul><ul><ul><li>Applies to collection of personal information from children under the age of 13 through online sites. </li></ul></ul><ul><ul><li>Provides rules for website regarding what information it can collect and when and how to collect consent from a parent/guardian </li></ul></ul><ul><ul><li>Law protects children, but easy to get around (e.g., Facebook) </li></ul></ul>
  13. 13. <ul><li>Five Ways You Can Use Social Media for Advocacy </li></ul>
  14. 14. Using Social Media for Advocacy <ul><li>Facebook is the most popular social network site in the world with more than 600 million users worldwide. Many people join to connect with friends, but people also use the site to advocate for important causes. </li></ul><ul><ul><li>Join and/or create Pages for a cause </li></ul></ul><ul><ul><li>Share links and information with your friends on the site </li></ul></ul><ul><ul><li>Create Event invitations </li></ul></ul>MHSA on Facebook NEA on Facebook
  15. 15. Using Social Media for Advocacy <ul><li>Twitter </li></ul><ul><ul><li>Short updates (140 characters or less). </li></ul></ul><ul><ul><li>Good for reaching a large audience quickly. </li></ul></ul><ul><ul><li>Individuals, non-profits, and businesses maintain Twitter accounts </li></ul></ul><ul><ul><li>Conversations range from professional discourse to personal chit-chat. </li></ul></ul>Rick Snyder: @ RickForMI Virg Bernero: @vbernero
  16. 17. <ul><li>Blogs </li></ul><ul><li>websites that provide regularly updated information about an individual, group, or organization. </li></ul><ul><li>Two most popular blogging sites, Wordpress and Blogger, are free. </li></ul><ul><li>To find blogs for topics you are interested in, try or </li></ul><ul><li>Example Blog Search </li></ul><ul><li>Example Blog Post </li></ul>Using Social Media for Advocacy
  17. 18. Using Social Media for Advocacy <ul><li>YouTube </li></ul><ul><li>online video-sharing website </li></ul><ul><li>non-profits create channels on the site and post videos about their organization and causes. </li></ul><ul><li>Autism Speaks YouTube channel </li></ul>
  18. 19. <ul><li> </li></ul><ul><ul><li>Online petition site that helps bring attention to important causes </li></ul></ul><ul><ul><li>You can create and distribute a petition online </li></ul></ul><ul><ul><li>Site provides tips for writing petitions if you have never written one before. </li></ul></ul><ul><ul><li>Search for open petitions for causes you ’re interested in </li></ul></ul><ul><ul><li>You can also share links to petitions being hosted on through other social media sites. </li></ul></ul>Using Social Media for Advocacy
  19. 20. Key Takeaways <ul><li>Social media can help you learn more about advocacy opportunities and participate in the community </li></ul><ul><li>Think about audience, authenticity, and privacy when creating blogs, videos, or accounts on social network sites </li></ul><ul><li>Check with your local programs about rules & regulations for what you can do via social media. </li></ul><ul><li>Use social media responsibly! </li></ul>
  20. 21. <ul><li>Tor Bjornrud </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @bjornrud </li></ul><ul><li>Jessica Vitak </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @jvitak </li></ul>Thanks!

Editor's Notes

  • Vitak so baddddddddddd
  • Tor: speed &amp; convenience, experts
  • Tor: Audience, authenticity Vitak: TMI, privacy, COPPA
  • Vitak
  • Tor
  • Tor
  • Vitak
  • Vitak
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