All Aboard the Social Media Train


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Presentation delivered by Barbara Bradley, NY State School Boards, and Evelyn McCormack, Southern Westchester BOCES, at the annual NYSSBA conference in Buffalo, NY, October 2011.

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  • The timeline – FB wants to become what AOL was in the 1990s – one-stop shopping for all your media – what does this mean to organizations?
  • Individual school FB pages in Papillion-LaVista. Involved training staff, social media policy, marketing pages heavily to build an audience.
  • Twitter on Facebook allows you to post your Tweets on Facebook simultaneously. Selective Tweets allows you to selectively post tweets on your FB fan page using #fb. Free to install on all fan pages.
  • Facebook fans decided the mascot for Yes Prep Schools
  • This is how Team Charter Schools recruits employees.
  • One district recently told us they weren ’t planning to use FB but would use Twitter. (FB too public; Frank Ward/Levittown)
  • Post photos on Twitter Install on your mobile phone.
  • The Twitter Help Center can assist you with terminology like #hashtags, @ symbols and how Twitter works in general.
  • allows you to search for hashtags or track conversations based on hashtags. We ’ve been tracking property tax cap here.
  • Other SWBOCES employees listed First person to click on “edit” tab can begin to edit the company page
  • 1. Go to Overview page 2. Under Company Pages Admins, choose Designated Users Only 3. Choose “Publish” 4. Add company Twitter & blog feeds to the page (if you have)
  • Sites that allow you to add free apps have basic plans that permit you to add apps to 1 or 2 fan pages or limit the number of apps you use.
  • FB “like” button allows readers who are on FB to “like” the post.
  • Provides html coding to insert at the information posted on your website. Generates more traffic.
  • Let others spread the word for you
  • YouTube channel can connect to FB fan page, Twitter account, etc.
  • Not just websites – press releases, anything that your district sends out
  • I Am CPS – blended social media page of the Cincinnati Public Schools
  • Ohio Hi-Point Career Center ’s website home page; feeds from all its social media sites
  • Seesmic (and other “dashboard” management tools) allow you to monitor several Twitter & Facebook accounts at the same time. Can also schedule tweets. Also Check out Hootsuite and Tweetdeck
  • Look for this symbol. It ’s everywhere!
  • Sign up to receive email alerts anytime your district is mentioned on the web.
  • Email/phone alert companies now offering Facebook and Twitter integration to help push out messages, news, announcements
  • All Aboard the Social Media Train

    1. 1. All Aboard the Social Media Train Barbara Bradley & Evelyn McCormack
    2. 2. Resource Wiki
    3. 3. Our Social Media Conversation <ul><ul><li>The power of social media </li></ul></ul><ul><ul><li>Common social media tools </li></ul></ul><ul><ul><li>Connecting your tools </li></ul></ul><ul><ul><li>Advice </li></ul></ul>
    4. 4. The Power of Social Media
    5. 5. Facebook Fans Twitter Followers YouTube Video Views New Daily Followers Backplane views 43,262,593 13,292,642 1,790, 847,571 15,000 to 19,000 TBA The Power of Social Media
    6. 6. Social Media in the Past Year <ul><ul><li>368 B items shared on Facebook </li></ul></ul><ul><ul><li>25 M hours of video uploaded on YouTube </li></ul></ul><ul><ul><li>52.6 B tweets sent on Twitter </li></ul></ul><ul><ul><li>1.1 T videos watched on YouTube </li></ul></ul><ul><ul><li>10 B iPhone apps uploaded </li></ul></ul><ul><ul><li>348 M people joined Google+ </li></ul></ul><ul><ul><li>18 B “likes” made to fan pages on FB </li></ul></ul><ul><ul><li>$2 B spent on virtual goods in the U.S. </li></ul></ul>
    7. 7. Where Parents Get School Info
    8. 8. Social Media Tools: The Short List <ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>SocialMention </li></ul></ul><ul><ul><li>Seesmic </li></ul></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>Google Reader </li></ul></ul>
    9. 9. Facebook <ul><ul><li>  800 million active users; 50% log on daily </li></ul></ul><ul><ul><li>100,000 users age 64+ </li></ul></ul><ul><ul><li>310,000 users between 45–63 </li></ul></ul><ul><ul><li>300,000+ businesses have FB fan pages, </li></ul></ul><ul><li>including hundreds of school districts </li></ul><ul><ul><li>250 million have FB on mobile devices </li></ul></ul><ul><ul><li>Average user connected to 80 community pages </li></ul></ul>
    10. 10. Facebook ’s Latest –Timeline
    11. 11. How to Use Facebook <ul><ul><li>Drive traffic back to website </li></ul></ul><ul><ul><li>Post photos, videos, news, </li></ul></ul><ul><li>announcements </li></ul><ul><ul><li>Link to your videos or photos page </li></ul></ul><ul><li>(YouTube, Vimeo, Flickr, Picasa) </li></ul><ul><ul><li>Re-use; link back and forth constantly </li></ul></ul><ul><li>(Papillion-La Vista ’s “rule of 5”) </li></ul><ul><ul><li>Posts should be brief and informal – </li></ul></ul><ul><li>a conversation </li></ul>
    12. 12. Who ’s Using It? Oklahoma State Schools Superintendent School Superintendents of Alabama
    13. 13. School Board Candidates Burnt Hills-Ballston Lake (above) 4J School Board (Eugene, OR, left)
    14. 14. Teachers
    15. 15. School Districts Joplin, MO 5,000 followers Queensbury, NY 948 followers
    16. 16. Papillion-La Vista Schools
    17. 17. P-LV Individual School Pages
    18. 18. Cross-Promote
    19. 19. Handy Apps on Facebook .
    20. 20. Facebook Insights Number of FB page impressions
    21. 21. Facebook Questions/Polls
    22. 22. Facebook for Recruiting Staff
    23. 23. Twitter <ul><ul><li>Microblogging platform in 140 characters or less </li></ul></ul><ul><ul><li>Launched 2006 </li></ul></ul><ul><ul><li>106 million registered users </li></ul></ul><ul><ul><li>65 million tweets per day </li></ul></ul><ul><ul><li>750 tweets per second </li></ul></ul><ul><ul><li>Immediacy/useful in crises </li></ul></ul><ul><ul><li>A slower burn than FB </li></ul></ul>
    24. 24. 28 State Education Depts
    25. 25. School Districts
    26. 26. Twitter Anatomy # of people you follow; your followers What ’s trending/what people are talking about The wall
    27. 27. Twitter Apps
    28. 28. Twerminology
    29. 29. Searching Hashtags
    30. 30. YouTube <ul><ul><li>Video sharing website </li></ul></ul><ul><ul><li>Launched in 2005, </li></ul></ul><ul><li>bought by Google 2006 </li></ul><ul><ul><li>2 billion+ viewers a day </li></ul></ul><ul><ul><li>More video uploaded to YouTube in 60 days than all 3 major networks created in 60 years </li></ul></ul>
    31. 31. Wish I’ d Thought of This… Dublin, CA Schools 100 videos downloaded I Am Dublin 41,600 video views
    32. 32. LinkedIn <ul><ul><li>85 million members </li></ul></ul><ul><ul><li>200 countries </li></ul></ul><ul><ul><li>Jobs, Company pages, Groups, and Questions features </li></ul></ul><ul><ul><li>85 percent of HR staff go to LinkedIn first when looking for a job candidate </li></ul></ul>
    33. 33. LinkedIn Company Pages
    34. 34. LinkedIn Company Pages
    35. 35. Connect Your Media
    36. 36. Denver Academy ’s YouTube Channel, listed on Facebook. 1,200 channel views 10,000 video views Connect Your Media
    37. 37. Connect Your Media Featured Video Rotates
    38. 38. Connect Your Media
    39. 39. The ‘Like’ Button
    40. 40. AddThis
    41. 41. What It Looks Like
    42. 42. Connect Your Media
    43. 43. Promote Your Sites
    44. 44. Blended Pages
    45. 45. Website Social Media Site Feed
    46. 46. Monitor and Track
    47. 47. Social Media Dashboards
    48. 48. RSS
    49. 49. Google Alerts
    50. 50. The Future?
    51. 51. Integrated Social Media Push Out Tools
    52. 52. Advice <ul><ul><li>Develop social media plans/strategies. </li></ul></ul><ul><ul><li>Contact Facebook,Twitter, YouTube to report fake accounts, spam, inappropriate comments. </li></ul></ul><ul><ul><li>Post disclaimers/guidelines for use and post them on your district social media pages. </li></ul></ul>
    53. 53. Advice <ul><ul><li>Turn off comments on YouTube channel and each video posted on YouTube. Otherwise, be transparent . </li></ul></ul><ul><ul><li>Conduct a public presentation about how district is using social media – preferably at a school board meeting and televised district-wide. </li></ul></ul>
    54. 54. Thank You <ul><ul><li>Evelyn McCormack </li></ul></ul><ul><li>Director of Communications </li></ul><ul><li>Southern Westchester BOCES </li></ul><ul><li>[email_address] </li></ul><ul><ul><li>Barbara Bradley </li></ul></ul><ul><li>Deputy Director of Communications & Research </li></ul><ul><li>NYSSBA </li></ul><ul><li>[email_address] </li></ul>