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All Aboard the Social Media Train


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Presentation delivered by Barbara Bradley, NY State School Boards, and Evelyn McCormack, Southern Westchester BOCES, at the annual NYSSBA conference in Buffalo, NY, October 2011.

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All Aboard the Social Media Train

  1. 1. All Aboard the Social Media Train Barbara Bradley & Evelyn McCormack
  2. 2. Resource Wiki
  3. 3. Our Social Media Conversation <ul><ul><li>The power of social media </li></ul></ul><ul><ul><li>Common social media tools </li></ul></ul><ul><ul><li>Connecting your tools </li></ul></ul><ul><ul><li>Advice </li></ul></ul>
  4. 4. The Power of Social Media
  5. 5. Facebook Fans Twitter Followers YouTube Video Views New Daily Followers Backplane views 43,262,593 13,292,642 1,790, 847,571 15,000 to 19,000 TBA The Power of Social Media
  6. 6. Social Media in the Past Year <ul><ul><li>368 B items shared on Facebook </li></ul></ul><ul><ul><li>25 M hours of video uploaded on YouTube </li></ul></ul><ul><ul><li>52.6 B tweets sent on Twitter </li></ul></ul><ul><ul><li>1.1 T videos watched on YouTube </li></ul></ul><ul><ul><li>10 B iPhone apps uploaded </li></ul></ul><ul><ul><li>348 M people joined Google+ </li></ul></ul><ul><ul><li>18 B “likes” made to fan pages on FB </li></ul></ul><ul><ul><li>$2 B spent on virtual goods in the U.S. </li></ul></ul>
  7. 7. Where Parents Get School Info
  8. 8. Social Media Tools: The Short List <ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>SocialMention </li></ul></ul><ul><ul><li>Seesmic </li></ul></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>Google Reader </li></ul></ul>
  9. 9. Facebook <ul><ul><li>  800 million active users; 50% log on daily </li></ul></ul><ul><ul><li>100,000 users age 64+ </li></ul></ul><ul><ul><li>310,000 users between 45–63 </li></ul></ul><ul><ul><li>300,000+ businesses have FB fan pages, </li></ul></ul><ul><li>including hundreds of school districts </li></ul><ul><ul><li>250 million have FB on mobile devices </li></ul></ul><ul><ul><li>Average user connected to 80 community pages </li></ul></ul>
  10. 10. Facebook ’s Latest –Timeline
  11. 11. How to Use Facebook <ul><ul><li>Drive traffic back to website </li></ul></ul><ul><ul><li>Post photos, videos, news, </li></ul></ul><ul><li>announcements </li></ul><ul><ul><li>Link to your videos or photos page </li></ul></ul><ul><li>(YouTube, Vimeo, Flickr, Picasa) </li></ul><ul><ul><li>Re-use; link back and forth constantly </li></ul></ul><ul><li>(Papillion-La Vista ’s “rule of 5”) </li></ul><ul><ul><li>Posts should be brief and informal – </li></ul></ul><ul><li>a conversation </li></ul>
  12. 12. Who ’s Using It? Oklahoma State Schools Superintendent School Superintendents of Alabama
  13. 13. School Board Candidates Burnt Hills-Ballston Lake (above) 4J School Board (Eugene, OR, left)
  14. 14. Teachers
  15. 15. School Districts Joplin, MO 5,000 followers Queensbury, NY 948 followers
  16. 16. Papillion-La Vista Schools
  17. 17. P-LV Individual School Pages
  18. 18. Cross-Promote
  19. 19. Handy Apps on Facebook .
  20. 20. Facebook Insights Number of FB page impressions
  21. 21. Facebook Questions/Polls
  22. 22. Facebook for Recruiting Staff
  23. 23. Twitter <ul><ul><li>Microblogging platform in 140 characters or less </li></ul></ul><ul><ul><li>Launched 2006 </li></ul></ul><ul><ul><li>106 million registered users </li></ul></ul><ul><ul><li>65 million tweets per day </li></ul></ul><ul><ul><li>750 tweets per second </li></ul></ul><ul><ul><li>Immediacy/useful in crises </li></ul></ul><ul><ul><li>A slower burn than FB </li></ul></ul>
  24. 24. 28 State Education Depts
  25. 25. School Districts
  26. 26. Twitter Anatomy # of people you follow; your followers What ’s trending/what people are talking about The wall
  27. 27. Twitter Apps
  28. 28. Twerminology
  29. 29. Searching Hashtags
  30. 30. YouTube <ul><ul><li>Video sharing website </li></ul></ul><ul><ul><li>Launched in 2005, </li></ul></ul><ul><li>bought by Google 2006 </li></ul><ul><ul><li>2 billion+ viewers a day </li></ul></ul><ul><ul><li>More video uploaded to YouTube in 60 days than all 3 major networks created in 60 years </li></ul></ul>
  31. 31. Wish I’ d Thought of This… Dublin, CA Schools 100 videos downloaded I Am Dublin 41,600 video views
  32. 32. LinkedIn <ul><ul><li>85 million members </li></ul></ul><ul><ul><li>200 countries </li></ul></ul><ul><ul><li>Jobs, Company pages, Groups, and Questions features </li></ul></ul><ul><ul><li>85 percent of HR staff go to LinkedIn first when looking for a job candidate </li></ul></ul>
  33. 33. LinkedIn Company Pages
  34. 34. LinkedIn Company Pages
  35. 35. Connect Your Media
  36. 36. Denver Academy ’s YouTube Channel, listed on Facebook. 1,200 channel views 10,000 video views Connect Your Media
  37. 37. Connect Your Media Featured Video Rotates
  38. 38. Connect Your Media
  39. 39. The ‘Like’ Button
  40. 40. AddThis
  41. 41. What It Looks Like
  42. 42. Connect Your Media
  43. 43. Promote Your Sites
  44. 44. Blended Pages
  45. 45. Website Social Media Site Feed
  46. 46. Monitor and Track
  47. 47. Social Media Dashboards
  48. 48. RSS
  49. 49. Google Alerts
  50. 50. The Future?
  51. 51. Integrated Social Media Push Out Tools
  52. 52. Advice <ul><ul><li>Develop social media plans/strategies. </li></ul></ul><ul><ul><li>Contact Facebook,Twitter, YouTube to report fake accounts, spam, inappropriate comments. </li></ul></ul><ul><ul><li>Post disclaimers/guidelines for use and post them on your district social media pages. </li></ul></ul>
  53. 53. Advice <ul><ul><li>Turn off comments on YouTube channel and each video posted on YouTube. Otherwise, be transparent . </li></ul></ul><ul><ul><li>Conduct a public presentation about how district is using social media – preferably at a school board meeting and televised district-wide. </li></ul></ul>
  54. 54. Thank You <ul><ul><li>Evelyn McCormack </li></ul></ul><ul><li>Director of Communications </li></ul><ul><li>Southern Westchester BOCES </li></ul><ul><li>[email_address] </li></ul><ul><ul><li>Barbara Bradley </li></ul></ul><ul><li>Deputy Director of Communications & Research </li></ul><ul><li>NYSSBA </li></ul><ul><li>[email_address] </li></ul>