Communication in a Web 2.0 World - New York State School Boards Assn.


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Communicating in a Web 2.0 World, NYSSBA October 2009

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Communication in a Web 2.0 World - New York State School Boards Assn.

  1. 1. Communicating in a  Web 2.0 World Evelyn McCormack       New York State School Boards 2009
  2. 2. This presentation is available online at
  3. 4. Social Media Tools for  School Officials and Communicators <ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Nings and Wikis </li></ul></ul><ul><ul><li>Blogs/eNewsletters </li></ul></ul><ul><ul><li>Other Web 2.0 Tools and Apps </li></ul></ul>
  4. 5. A Few Social Media Stats <ul><ul><li>Facebook: 220 million active users, 100 million log on daily. 100,000 over age of 64, 310,000 between 45 and 63. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>LinkedIn: 40 million members </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Twitter: 30 million members </li></ul></ul><ul><li>  </li></ul><ul><ul><li>YouTube: Every minute, 20 hours of video uploaded. </li></ul></ul><ul><ul><li>U.S. adults w/profile on a social networking site  quadrupled in past four years -- 8% in 2005 to 35% now . </li></ul></ul><ul><li>  (Sources: TechCrunch, Pew Internet & American Life Project, January 2009 .) </li></ul>
  5. 6. <ul><ul><li>Publicize your achievements </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Drive traffic to your District website </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Control your own message. An alternative to print media in getting the word out. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Develop a Personal Learning Network -- share ideas, collaborate, professional contacts </li></ul></ul>What Can Social Media Do  for Your School District?
  6. 7. Common Myths About Social Media <ul><li>1. Social Media is for Teens and Tweens </li></ul><ul><li>2. Social Media will compromise our internet security </li></ul><ul><li>3. Social Media will jeopardize our eRate funding </li></ul><ul><li>4. Social Media will waste time </li></ul><ul><li>5. Social Media is expensive </li></ul>
  7. 8. When your IT Department says it can't be done, show them this: --from
  8. 9. Big, Scary Places Facebook, Twitter & YouTube
  9. 11. NYC Schools
  10. 12. Southern Westchester BOCES
  11. 13. New York State School Boards
  12. 14. f Make Facebook your District Newsroom 1. At 25 fans, eligible to claim username for page.  2. Go to & click on “Set a username for your pages.” Instead of your page having a super long URL :  
  13. 15. School Districts on Facebook <ul><ul><li>Durham, NC, Public Schools </li></ul></ul><ul><ul><li>Anchorage School District  </li></ul></ul><ul><ul><li>Blue Valley Schools (Kansas) </li></ul></ul><ul><ul><li>Taylor County Schools (Florida) </li></ul></ul><ul><ul><li>Boston Public Schools </li></ul></ul><ul><ul><li>Ferndale, Mich., Public Schools </li></ul></ul><ul><ul><li>Richmond, Va., City Schools </li></ul></ul><ul><ul><li>Pendleton, Ore., Schools </li></ul></ul><ul><ul><li>Fort Worth, Tex., Independent SD   </li></ul></ul><ul><ul><li>Plano, Tex., Independent SD </li></ul></ul><ul><ul><li>Portland, Ore., Public Schools  </li></ul></ul>
  14. 16. Who Else is on Facebook? <ul><ul><li>New York State School Boards Assn. </li></ul></ul><ul><ul><li>American School Board Journal </li></ul></ul><ul><ul><li>President Barack Obama </li></ul></ul><ul><ul><li>Stanford University </li></ul></ul><ul><ul><li>Carnegie-Mellon University </li></ul></ul><ul><ul><li>The New York Times </li></ul></ul><ul><ul><li>NYS Association of Foreign Language Teachers </li></ul></ul><ul><ul><li>The American Red Cross </li></ul></ul><ul><ul><li>Autism Speaks </li></ul></ul><ul><ul><li>National School PR Association </li></ul></ul>
  15. 17. To Tweet or Not to Tweet Twitter in Public Education Photo credit:
  16. 18. <ul><ul><li>Micro-blogging tool (140 characters) that can be used to post news, links, photos and more. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>A tool that can be used (along with others) to drive traffic back to your district website </li></ul></ul><ul><li>Edmodo -- Twitter for Educators </li></ul>Twitter
  17. 19. Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
  18. 21. Who’s Using Twitter? <ul><ul><li>Largest age group is 35-49, comprising almost 42 percent of the site’s audience. (Nielsen Online) </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Majority visit Twitter while at work, and 62 percent access it from work only. (Nielsen Online) </li></ul></ul><ul><li>  </li></ul>
  19. 22. Yonkers Public Schools
  20. 23. Southern Westchester BOCES
  21. 24. More Public Schools Twittering <ul><ul><li>White Plains Public Schools (NY) </li></ul></ul><ul><ul><li>New York City Public Schools </li></ul></ul><ul><ul><li>Broward County Public Schools </li></ul></ul><ul><ul><li>Mesa Public Schools (Ariz.) </li></ul></ul><ul><ul><li>Southern Westchester BOCES </li></ul></ul><ul><ul><li>South Allegheny Schools (Pa.) </li></ul></ul><ul><ul><li>North Hills School District (Pa.)   </li></ul></ul><ul><ul><li>Forsythe County Schools (Ga.) </li></ul></ul><ul><ul><li>Newport News Public Schools (Va.)  </li></ul></ul>
  22. 25. <ul><ul><li>Pennsylvania Virtual Charter School </li></ul></ul><ul><ul><li>Yonkers Public Schools (NY) </li></ul></ul>
  23. 26. Companies & Organizations Twittering <ul><ul><li>Ford </li></ul></ul><ul><ul><li>Starbucks </li></ul></ul><ul><ul><li>Whole Foods </li></ul></ul><ul><ul><li>Southwest Air </li></ul></ul><ul><ul><li>Jet Blue </li></ul></ul><ul><ul><li>The Smithsonian </li></ul></ul><ul><ul><li>American Red Cross </li></ul></ul><ul><ul><li>Honda </li></ul></ul><ul><ul><li>NASA </li></ul></ul>
  24. 27. Government Twittering <ul><ul><li>Centers for Disease Control </li></ul></ul><ul><ul><li>The White House </li></ul></ul><ul><ul><li>US. Dept. of Education </li></ul></ul><ul><ul><li>10 Downing Street </li></ul></ul><ul><ul><li>U.S. Dept. of Homeland Security </li></ul></ul><ul><ul><li>U.S. Senate </li></ul></ul><ul><ul><li>U.S. House of Representatives </li></ul></ul><ul><ul><li>World Health Organization </li></ul></ul>
  25. 28. Who to Follow?
  26. 29. <ul><ul><li>Education Week </li></ul></ul><ul><li>  </li></ul><ul><ul><li>National Education Association </li></ul></ul><ul><li>    </li></ul><ul><ul><li>U.S. Department of Education </li></ul></ul><ul><li>    </li></ul><ul><ul><li>Your local newspaper/reporter </li></ul></ul><ul><li>  </li></ul><ul><ul><li>The New York Times </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  The Washington Post </li></ul></ul><ul><li>  </li></ul>
  27. 30. Twitter Tools TweetBeep allows you to get email alerts about tweets on a topic you choose.
  28. 31. Twitter Search
  29. 32. Schools on YouTube
  30. 33. San Francisco Unified School District
  31. 34. Royal Oak (Mich.) Public Schools
  32. 35. Check out Youtube EDU for ideas/inspiration
  33. 36. Alternatives to YouTube  (in the classroom) <ul><li>  </li></ul><ul><ul><li>TeacherTube (gated videos site for teachers and students. Not blocked like YouTube) </li></ul></ul><ul><ul><li>Zamzar (allows you to download videos from YouTube and use them in the classroom without having to go online) </li></ul></ul>
  34. 37. Hi Point Journeys : A High School Social Media Campaign
  35. 38. The Hi Point Flickr Page
  36. 39. The Hi Point YouTube Page
  37. 40. Nings & Wikis <ul><ul><li>Network with other people with similar interests. Discuss issues, share best practices, collaborate on projects. Parents, students, staff, colleagues. </li></ul></ul><ul><ul><li>Free and easy to set up. You set privacy levels (closed, open, by invitation only). </li></ul></ul><ul><ul><li>Great gadgets attached to them. Post articles, links, photos, video. Blogs can be &quot;cross-posted&quot; to a Ning site. </li></ul></ul><ul><ul><li>Eliminate one-webmaster problem & outdated internet/intranet content  </li></ul></ul><ul><ul><li>  Ning -- 1 million networks,4.7 unique visitors </li></ul></ul>
  38. 41. Platforms Free Wiki Platforms: pbworks pbworks campus edition wikispace private label for K-12 educators
  39. 42. Classroom 2.0 30,000 members
  40. 43. Nings in Education <ul><li>7,000 members </li></ul>
  41. 44. Hudson Valley School PR Association – 38 members (closed) PR OpenMic – 5,000+ members PR practitioners, professors, students (open)
  42. 45. School Wikis:Three Levels  &Two Audiences <ul><ul><li>Classroom Level </li></ul></ul><ul><ul><li>Building Level </li></ul></ul><ul><ul><li>District Level </li></ul></ul><ul><li>  </li></ul><ul><ul><li>In-house wikis (staff collaboration) </li></ul></ul><ul><ul><li>Public wikis (communicating w/parents & students) </li></ul></ul>
  43. 46. Williston, VT, Teacher Wikis
  44. 47. Brush, Co., Public Schools Wiki 
  45. 48. Adams County School District 50
  46. 49. Blogs/eNewsletters <ul><ul><li>Blog: a diary or journal that chronicles author’s stories, thoughts, learnings </li></ul></ul><ul><ul><li>Available for others to ‘subscribe’ to (they receive new ‘articles’/‘posts’ automatically). </li></ul></ul><ul><ul><li>Most effective use of blogging is for the creation and publishing of e newsletters . </li></ul></ul><ul><ul><li>As each article is published, older articles automatically drop down lower on the page and are archived. </li></ul></ul>
  47. 50. <ul><li>Free Blog Platforms: </li></ul><ul><ul><li> : gated blogging tool </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Edublogs -- Wordpress blog tool for educators </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Wordpress blogging platform </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Blogger -- Google blogging platform </li></ul></ul><ul><li>  </li></ul><ul><ul><li> </li></ul></ul><ul><li>Paid eNewsletter Services: </li></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><ul><li>iContact </li></ul></ul>
  48. 51. Maggie Skau's blog in New Rochelle, NY
  49. 52. Boston Public Schools Blog
  50. 53. Bedford, MA, Schools Blog
  51. 54. Golden Rules for Using Social Media <ul><ul><li>Respect the spirit of the Internet </li></ul></ul><ul><ul><li>Listen, give kudos and be generous. </li></ul></ul><ul><ul><li>Add value. How am I adding value to the conversation or the community? </li></ul></ul><ul><ul><li>Respond in a timely fashion. </li></ul></ul><ul><ul><li>Do good things. Visit Social Media for Social Good </li></ul></ul><ul><ul><li>Be real. Authenticity is important. </li></ul></ul><ul><ul><li>Collaborate. It's all about community. </li></ul></ul><ul><li>  </li></ul><ul><li>--credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools  </li></ul>
  52. 55. This presentation is available online at Evelyn McCormack, SWBOCES Public Information Coordinator         Email:    Facebook             LinkedIn      Blog : School Communications 2.0 On Twitter: Thank You!
  53. 56. Resources Additional Web 2.0 tools, links and more videos
  54. 57. Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
  55. 59. Flickr & Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream
  56. 60. Photos and slideshows: Photobucket How it looks on a website.
  57. 61. Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.
  58. 62.   A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus (group writing/editing) Piconote -- online note-taking Helipad -- online document and notes tool Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online
  59. 63. Wikis: Wetpaint Wikis   Wikispaces   Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)
  60. 64. Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special Guide Make Use Of's The Complete Guide to Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos)   Great explanation of Nings by a Boston teacher A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website Big Think
  61. 65. eSchoolNews Educator Resource Centers Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) School Communications 2.0 P R 101 Blog Good Search -- search engine that donates one penny to school districts for every search made by a user   Related Presentations : Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
  62. 66. <ul><li>Online Tutorials: </li></ul><ul><li>Click's Guide to Using Facebook -- New South Wales Schools </li></ul><ul><li>Click's guide to Using Flickr -- New South Wales Schools </li></ul><ul><li>Twitter in Plain English </li></ul>
  63. 67. Higher Education on Facebook
  64. 68. Wikis in Plain English--A How-to
  65. 69. The Internet has a Face -- Student video about YouTube vloggers
  66. 70. Who Are Your Students?