Ne City Soc Media 101


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This slide set was used at Nebraska City on March 3. There are notes accompanying some of the slides.

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Ne City Soc Media 101

  1. 1. “ Social Media 101 " Dennis Kahl UNL Extension Educator [email_address] Nebraska City Chamber of Commerce
  2. 2. Do you use any of these now?
  3. 3. Link to SMS
  4. 4. Did You Know 4.0 A Above link takes you to a 4 1/2 minute video sharing new trends in social media. Did You Know 4.0
  5. 5. Things to Accept <ul><ul><li>Your Website is one of the MOST important marketing tools. </li></ul></ul><ul><ul><li>Your audience is active online. </li></ul></ul><ul><ul><li>Technology can make your life easier! </li></ul></ul><ul><ul><li>View this presentation on your computer at: </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  6. 6. Features of Web 2.0 <ul><ul><li>Enhanced retail opportunities </li></ul></ul><ul><ul><li>Real-time web updates </li></ul></ul><ul><ul><li>Community support and loyalty </li></ul></ul><ul><ul><li>Dynamic web features increase market </li></ul></ul><ul><ul><li>Increased workforce and worker connectivity </li></ul></ul><ul><ul><li>Social and Professional Networking </li></ul></ul>
  7. 7. SNS Demographics <ul><ul><li>79% American adults used Internet </li></ul></ul><ul><ul><li>46% of online American adults use a social networking site </li></ul></ul><ul><ul><li>65% of teens 12-17 use online social networks </li></ul></ul><ul><ul><li>As of August 2009, Facebook was the most popular online social network </li></ul></ul>Pew Internet -
  8. 8. Of adult SNS users: <ul><ul><li>73% have a Facebook account </li></ul></ul><ul><ul><li>48% have a MySpace profile </li></ul></ul><ul><ul><li>14% have an account on LinkedIn </li></ul></ul><ul><ul><li>1% each are on Yahoo, YouTube, Tagged, Flickr and </li></ul></ul><ul><ul><li>10-12% are on &quot;other&quot; sites such as Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and </li></ul></ul>Pew Internet -
  9. 9. Harness the power of SNS 1 Cell Phone Text          AmplifyIT AmplifyIT         Twitter and Wordpress Twitte r        Facebook
  10. 10. Why Should Your Organization be a part of Social Media? <ul><li>Relationships – Putting a face your business and making them human. </li></ul><ul><li>Allows you to reach audiences away from your immediate local area. </li></ul><ul><li>Unites related groups and leverages the playing field. </li></ul><ul><li>Great way to spread info to other groups in a quick manner. </li></ul><ul><li>Great way to tell your story to a variety of audiences. </li></ul>
  11. 11. <ul><li>First known for its ability to create social networks of personal friends, thus sharing what’s happening, photos, videos, etc. </li></ul><ul><li>Now also considered as a great place to create a web page to reach targeted audiences in a direct marketing way for very little cos. </li></ul><ul><li>Tie Facebook with Twitter and other media to create a marketing plan for a targeted audience. </li></ul>
  12. 15. Facebook and Blog
  13. 16. Now let’s join a Facebook page <ul><li>First, we’ll create one </li></ul><ul><li>Of course we need to have our account set up. </li></ul><ul><li>Only one account per person is allowed. </li></ul><ul><li>What shall we name the page that would be a resource for you all to share? </li></ul><ul><li>After it is created, be sure you join it. </li></ul><ul><li>Write down the Facebook page name on the small resource card you have </li></ul><ul><li>Type in the complete page name in the search box and it will take you there. </li></ul>
  14. 17. Some Facts <ul><li>Social media is still thought of as the domain of young people but it isn’t! </li></ul><ul><ul><li>Fastest growing age groups on Facebook are 35-54 year-olds and those 55 and above. </li></ul></ul><ul><li>Special interest groups are using social technology and social media to engage people who are passionate about their causes. </li></ul><ul><li>Our audience is there and more will be soon. </li></ul>Source: Emily Vaughan – National Journal – 10-19-09 Nextgov
  15. 18. Join Facebook Page <ul><li>Search ‘Nebraska Social Media Workshop’ </li></ul>
  16. 19.
  17. 20. How to use Twitter <ul><li>Must have an account, which is free. </li></ul><ul><ul><li>Select a user name you can live with </li></ul></ul><ul><ul><li>Determine password that you can remember </li></ul></ul><ul><li>Begin to follow people </li></ul><ul><li>Find groups that are of your interest </li></ul><ul><li>Make contributions to the group for recognition </li></ul><ul><li>The more you contribute the more that people will follow </li></ul><ul><li>Let’s see how it works. </li></ul>
  18. 23. Twitter Hashtags <ul><ul><li>A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place.  </li></ul></ul><ul><ul><li>Green Expo is using the hashtag #negreenexpo . </li></ul></ul><ul><ul><li>You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop. </li></ul></ul>
  19. 24. Let’s Tweet Send all your tweets including this #hashtag first. #nec10
  20. 25. TweetDeck
  21. 26. Blogs
  22. 28. (Blog)
  23. 29.
  24. 30. Flickr <ul><li>A place for photos that can be shared or stored. </li></ul><ul><li>Communities or groups can be set up to contribute or share photos </li></ul><ul><li>Create photo shows with embedded link back to websites </li></ul>
  25. 31. <ul><ul><li>Upload Photos </li></ul></ul><ul><ul><ul><li>Utilize tags </li></ul></ul></ul><ul><ul><ul><li>Join Groups </li></ul></ul></ul><ul><ul><li>Embed photography into website </li></ul></ul><ul><ul><li>GROW Nebraska photostream </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>The Fruit Company </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  26. 36. youtube <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Create a Profile </li></ul></ul></ul><ul><ul><ul><li>Upload Videos </li></ul></ul></ul><ul><ul><li>Embed in website </li></ul></ul><ul><ul><li>How to grow your youtube audience - </li></ul></ul>
  27. 37. Video <ul><ul><li>Create video </li></ul></ul><ul><ul><ul><li>Upload to </li></ul></ul></ul><ul><ul><ul><li>Upload to podcast </li></ul></ul></ul><ul><ul><ul><li>Link file to website </li></ul></ul></ul>
  28. 38. There is more to the &quot;Social&quot; story <ul><li> </li></ul><ul><li>  </li></ul><ul><li>Other social media to consider: </li></ul><ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Toodledo </li></ul></ul>
  29. 39. “ Social Media 101 &quot; Dennis Kahl UNL Extension Educator [email_address] Nebraska City Chamber of Commerce
  30. 40. Social Media Policies <ul><li>Susan Schneider </li></ul><ul><li>Jackson Lewis LLP </li></ul><ul><li>10050 Regency Circle, Ste 400 </li></ul><ul><li>Omaha, NE 68114 </li></ul><ul><li>402.391.1991 | Main </li></ul><ul><li>402.827.4257 | Direct </li></ul><ul><li> </li></ul>
  31. 41. Key Provisions of A Social Media Policy
  32. 42. Employee Responsibility <ul><ul><ul><li>Responsible for online activity conducted personally or which can be traced to Company </li></ul></ul></ul><ul><ul><ul><li>Disclosure: </li></ul></ul></ul><ul><ul><ul><ul><li>Use true identity </li></ul></ul></ul></ul><ul><ul><ul><ul><li>If Company mentioned and expressing opinion regarding Company </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Must state posting is personal opinion, not that of Company </li></ul></ul></ul></ul></ul>
  33. 43. Company Policies <ul><ul><li>All Company Polices apply to on-line use: </li></ul></ul><ul><ul><ul><li>Handbook, Policies </li></ul></ul></ul><ul><ul><ul><li>Confidentiality of sensitive Company data </li></ul></ul></ul><ul><ul><ul><li>Privacy of personal information </li></ul></ul></ul><ul><ul><ul><li>Discrimination and Harassment </li></ul></ul></ul><ul><ul><ul><li>Applicable Law </li></ul></ul></ul><ul><ul><ul><ul><li>Copyright </li></ul></ul></ul></ul>
  34. 44. Posting During Work Time <ul><li>Options </li></ul><ul><li>No personal posting during working time or on Company equipment </li></ul><ul><li>Limited use – doesn’t interfere with responsibilities </li></ul><ul><li>NLRB Rights </li></ul>
  35. 45. Right to Monitor <ul><li>Company reserves the right to monitor or access </li></ul><ul><ul><li>All public blogs and social networking sites </li></ul></ul><ul><ul><li>All Company computers </li></ul></ul><ul><ul><li>No expectation of Privacy </li></ul></ul>
  36. 46. 10050 Regency Circle, Suite 400 Omaha, Nebraska 68114 (402) 391-1991 Presented by: Susan M. Schneider [email_address] Kenneth M. Wentz III [email_address]
  37. 47. Four Steps for Social Marketing Success
  38. 48. Content is the number one reason people come to our Web sites
  39. 49. You may access this presentation at Search for Green Expo 2010’ Or the new Facebook Page!
  40. 50. Questions? Can You Find Value in Social Media? Dennis Kahl UNL Extension [email_address] THANK YOU ! ! Nebraska Green Expo 2010
  41. 51. <ul><li>Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska – Lincoln cooperating with the Counties and the United States Department of Agriculture. </li></ul><ul><li>University of Nebraska – Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska – Lincoln and the United States Department of Agriculture. </li></ul>
  42. 52. Visit the UNL BIT Mobile at 3:30 <ul><li>Mobile computer lab UNL Extension teaches entreprenuerial technology classes in across NE </li></ul>