Social Media For Nonprofits


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Social Media For Nonprofits

  1. 1. Social Media for Nonprofits: A Practical Approach Presented by: Crystal Elkins , MPA Director of Marketing and Events United Way of Volusia-Flagler Counties
  2. 2. Presented to: <ul><li>United Way of Volusia-Flagler Counties Agency Counsel </li></ul><ul><li>September 25, 2009 </li></ul>
  3. 3. What is Social Media? <ul><li>Social media is any digital platform where people can openly participate and converse in a socially connected community through the internet. </li></ul><ul><li>Social media is a term for the tools and platforms people use to publish, converse and share content online. The tools include blogs, wikis, podcasts, and sites to share photos and bookmarks. </li></ul>
  4. 4. What Does Social Media Look Like?
  5. 8. Why Social Media? <ul><li>Reach People: </li></ul><ul><li>YouTube </li></ul><ul><ul><li>If YouTube were a country, it would be the third most-populated place in the world. </li></ul></ul><ul><ul><li>Over half of users visit the site at least once a week </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>The site has more than 250m active users globally </li></ul></ul><ul><ul><li>More than 120m users log on to Facebook daily. </li></ul></ul><ul><ul><li>The fastest growing group of new users is age 35-54 </li></ul></ul>
  6. 9. Why Social Media? <ul><li>Twitter </li></ul><ul><ul><li>Fastest growing SM site with 1000% growth in ’09 so far. </li></ul></ul><ul><li>It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users.  </li></ul>
  7. 10. Why Social Media? <ul><li>Allows supporters to stay connected. </li></ul><ul><li>Users can add their own information such as photos, stories, etc. </li></ul><ul><li>Use it as a tool to get feedback from supporters. </li></ul><ul><li>More dynamic, more often accessed and more user friendly than most websites.   </li></ul>
  8. 11. The Top SMS for Nonprofits <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Blogs ( Blogger and TypePad ) </li></ul><ul><li>Flickr or Picasa </li></ul><ul><li>Digg or Delicious </li></ul>
  9. 12. Things to Remember <ul><li>Start slowly. Twitter then Facebook. </li></ul><ul><li>Make sure your website is updated so that you can easily link back to it. </li></ul><ul><li>Get volunteers to help! </li></ul><ul><li>At first this will be more like a monologue, but the goal is for it to be a dialogue. </li></ul><ul><li>Do NOT plan on this making you any $$$! </li></ul>
  10. 13. Twitter <ul><li>A great place to start. </li></ul><ul><li>A microblog – posts are limited to 140 characters. </li></ul><ul><li>Good place to post links to articles on your site or blog. </li></ul><ul><li>Easy to build a quick following. </li></ul><ul><li>Use a program like TweetDeck </li></ul><ul><li> Daytona+Beach,+FL / </li></ul>
  11. 14. Facebook <ul><li>Can setup a Cause or a Fan Page </li></ul><ul><li>You must setup your own page first </li></ul><ul><ul><li>Cannot be your organization, but you personally – real person </li></ul></ul><ul><li>Allows you to upload pictures, movies, links, send emails to the group, etc. </li></ul><ul><li>Great potential </li></ul>
  12. 15. Picasa <ul><li>Google’s free picture hosting site </li></ul><ul><li>Allows you a large number of photos and albums for free. </li></ul><ul><li>Include keywords, links and more in the album details, captions, etc. = SEO </li></ul><ul><li>Download the free software to easily edit photos, creates slides, and more. Easily uploads to Facebook as well. </li></ul>
  13. 16. Ok, now what do I do? <ul><li>Get followers! </li></ul><ul><ul><li>Search by email, location, interests, etc. </li></ul></ul><ul><li>Get posting! </li></ul><ul><ul><li>Try to post something at least once a day. </li></ul></ul><ul><li>Get people involved </li></ul><ul><ul><li>Have a contest </li></ul></ul><ul><ul><li>Ask for followers to post stories, pictures, etc. </li></ul></ul><ul><li>Use your website, newsletters, etc. to promote your SM activities! </li></ul>
  14. 17. More Resources <ul><li>Glossery of Terms – The A to Z of Social Media terms. </li></ul><ul><li>Getting started with Twitter Tutorial </li></ul><ul><li>So you want a Facebook Fan Page </li></ul><ul><li>Beth’s Blog: How Nonprofits Can Use Social Media </li></ul><ul><li>Leveraging Web 2.0 – Squidoo Page </li></ul>
  15. 18. Questions? Crystal Elkins [email_address] Gmail Chat: [email_address]
  16. 19. A Copy of This Presentation can be found at