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Connecting Your Social Media


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Presentation for the National School Public Relations Association conference, Chicago, July 2012.

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Connecting Your Social Media

  1. 1. Connecting Your Social MediaEvelyn McCormackNSPRA 2012
  2. 2. Power of Social Media Question NSPRA 2012 Who is Karen Klein?
  3. 3. Klein story hits mainstream media,and she’s interviewed on all major network and cable news shows.The Today Show’s Matt Lauer calls the kids in the video “narrow minded monsters.”
  4. 4. Why Connect Your Sites?• Time-saver• User-friendly: Watch YouTube video on Facebook; read tweets on FB; read FB posts on Twitter, etc.• “Mashup” all your social media on one web page (if you’re willing to pay)
  5. 5. What We’ll Examine• Tricks on Facebook, Twitter, YouTube, LinkedIn, other sites that connect one to the other• Free (but limited) online apps that can connect accounts• “Share” buttons• Social media “mashups” (cool social media portals)
  6. 6. 1. Facebook to Twitter
  7. 7. 2. Selective Tweets (Twitter to FB) #fb after every tweet; will appear in real time on Facebook fanpage.
  8. 8. 4. LinkedIn to Twitter(but not in reverse anymore)
  9. 9. 5. Targeted Status Updates on LinkedIn Company Pages
  10. 10. 6. YouTube to Facebook & TwitterOn your YouTube channel, go to Settings Sharing. Choose“Connect” to link w/social media sites you want to share videoswith. Each time you upload a video, it will also appear on FB/Twitter
  11. 11. 7. Enewsletters to Social MediaSimple Share on Constant Contact prompts you to post your eNewsletter toFacebook and Twitter
  12. 12. 8. QR Code to Your District Website White Plains City School District QR code takes you directly to the website Southern Westchester BOCES QR codeconnects you to the website. Print QR code on back of all District business cards.
  13. 13. Google QR Code CreatorSimply type in your website URL and creates the code
  14. 14. 9. Google+ to Other Social MediaGo to your Google account, click on Accounts in left column. Scroll down toConnected Accounts. Click on “Connecting Your Accounts” and page willcome up. Choose which accounts to connect to your Google+ account.
  15. 15. Third-Party Applications Click on “Install Page Tab”Choose your fan page in thedropdown and click on Add PageTab
  16. 16. Your new tab will appear on your fan page. The tab says “welcome,” but you can change that later.Click on “Authorize the Tab Application” Click “allow”, this page comes up. Type in URL of District’s Pinterest page, then choose size of page or keep at 800 px, the default). Woobox also offers a free Twitter tab. Credit: Pinterest for Business
  17. 17. Integrate other social media sites on your Facebook fan page.Include Twitter, RSS feed, Flickr. YouTube. (two apps for free)
  18. 18. White Plains’ Involver YouTube tab
  19. 19. White Plains YouTube on Facebook Involver’s YouTube for Facebook page. Refreshes automatically w/latest video uploaded to YouTube. Library of other videos below.
  20. 20. Involver’s photo page application for Facebook. Scrolling library of photos, with afeatured photo at the top.
  21. 21. Other Third-Party App Services • Antz Media ( • Tabfusion ( • Tabsite ( • Faceitpages ( • Iwipa ( • Shortstack (
  22. 22. Share Buttons: Go ViralMultiple Sharing Sites:1. AddThis2. SharethisSingle Sharing Sites:1. Facebook “Like” Box2. Facebook “Like” Button3. Tweet Button4. Follow Widget (Twitter)
  23. 23. 1. Tweet Button on Twitter, go to About Resources Buttons. Choosebutton style & Twitter will develop html code.Cut & paste code to website.
  24. 24. 2. Facebook Plugins https://developers.fac ence/plugins/like-box/ Facebook Box
  25. 25. Facebook Button
  26. 26. 3. AddThis Social Plugins
  27. 27. Fill in URLs of social media sites, thenAddThis provides html code to pasteon website. We use it on our newspages.
  28. 28. What it looks like on our website, below a story and video.
  29. 29. Social Media Mashups and Portals
  30. 30. Flickr YouTube Featured/ Facebook Pinterest Scrollingphotos/videos via cooliris
  31. 31. Northfield Mount HermonFacebook Blog posts Flickr photos Twitter Twitter Feed YouTube YouTube Videos
  32. 32. All Harvard Social Media Featured VideoFeatured Tweet
  33. 33. • 56 Facebook Pages• 22 YouTube Channels• 128 Twitter Feeds• 21 Flickr Pages• 1 Google+ Account• 1 Stumbleupon Account• 1 Foursquare Account
  34. 34. Thanks for Connecting!• 914-592-4203•• blog:• (Powerpoint and handouts)