Social media update presentation delivered at the annual conference of the New York School Public Relations Association, March 2016.

1. SOCIAL UPDATE
THE LATEST IN SOCIAL MEDIA
EVELYN MCCORMACK
NYSPRA 2016

2. WHAT’S ON MY MIND AND WHAT’S ON YOUR
MIND
• IMMEDIACY AND ENGAGEMENT
• INSTAGRAM
• #TWITTER CHATS
• WHAT’S NEW ON FACEBOOK
• PERISCOPE
• FACEBOOK LIVE
• GOOGLE HANGOUTS

3. IMMEDIACY AND ENGAGEMENT
• ARE YOU POSTING EVENTS TO YOUR DISTRICT FACEBOOK PAGE THAT
TOOK PLACE TWO WEEKS AGO?
• ARE YOU MOSTLY POSTING TEXT?
• DO YOU ALWAYS INCLUDE PHOTOS? DO YOU CREATE PHOTO
COLLAGES?
• HOW OFTEN DO YOU POST VIDEOS?
• DO YOU USE YOUR IPHONE TO VIDEOTAPE EVENTS?

4. ARE YOU CHANGING OUT YOUR COVER
PHOTO? USING FACEBOOK’S CALL TO ACTION
BUTTON?

5. TWITTER POLLS
• LIMITED TO FOUR ANSWER OPTIONS.
• HAVE A LIFESPAN OF UP TO 24 HOURS, AND TWEETERS ARE
INFORMED OF HOW LONG IS LEFT TO VOTE, AND HOW
MANY PEOPLE HAVE VOTED — AS WELL AS THE RESULTS IN
PERCENTAGE.
• HOW YOU VOTED IS NOT SHARED PUBLICLY (SO NO ONE
ELSE WILL BE ABLE TO SEE WHICH OPTION YOU VOTED
FOR).
• ONCE A POLL IS COMPLETED, OVERALL RESULTS CAN BE
VIEWED PUBLICLY.

6. TWITTER POLLS HOW-TO

8. INSTAGRAM
• LAUNCHED FIVE YEARS AGO
• 400 MILLION ACTIVE MONTHLY USERS
• 75 PERCENT LIVE OUTSIDE THE U.S.
• CAN SHARE INSTAGRAM PHOTOS ON A PHOTO-BY-PHOTO BASIS ON FLICKR,
FACEBOOK, AND TWITTER. IF YOU SPECIFY A LOCATION WITH YOUR PHOTO, YOU CAN
CHECK IN ON FOURSQUARE
• 13% OF ALL INTERNET USERS
• 51% OF 2014 HIGH SCHOOL GRADUATES USE DAILY
• 23% OF US TEENS CONSIDER INSTAGRAM THEIR FAVORITE SOCIAL NETWORK
• 34% OF US TEENS AND MILLENNIALS (14 – 34) USE INSTAGRAM

9. On your desktop

10. iPhone view

11. GRAPHIC DESIGN APPS AND PHOTO APPS
• OVER – A MOBILE APP THAT PERMITS YOU TO ADD TEXT TO PHOTO POSTS
BEFORE THEN POSTING THEM TO FACEBOOK, INSTAGRAM AND TWITTER
• PICSTITCH – MAKE PHOTO COLLAGES, THEN POST THOSE ON SOCIAL MEDIA

12. Made with PicstitchMade with Over

13. FACEBOOK LIVE VIDEO
• TO SHARE LIVE VIDEO, TAP ON UPDATE STATUS AND THEN SELECT THE LIVE VIDEO ICON.
• YOU CAN WRITE A QUICK DESCRIPTION AND CHOOSE THE AUDIENCE THAT YOU WANT TO SHARE
WITH BEFORE GOING LIVE. DURING YOUR BROADCAST, YOU’LL SEE THE NUMBER OF LIVE VIEWERS,
THE NAMES OF FRIENDS WHO ARE TUNING IN AND A REAL-TIME STREAM OF COMMENTS.
• WHEN YOU END YOUR BROADCAST, IT WILL BE SAVED ON YOUR TIMELINE LIKE ANY OTHER VIDEO,
WHICH YOU CAN THEN DELETE OR KEEP FOR YOUR FRIENDS TO WATCH LATER.
• WORKS ON IPHONES; ANDROID VERSION WAS TO BE RELEASED THIS WEEK.
• PLUS OF FACEBOOK IVE: ABILITY TO LIVE-STREAM ONLY TO FRIENDS AND FAMILY, RATHER THAN
ENTIRE POPULATION. YOU CAN LIVE-STREAM YOURSELF BUT AND SUBSCRIBE AND FOLLOW LIVE
VIDEOS FROM CONNECTIONS AND ANY VIDEOS PUBLICLY SHARED BY CELEBS AND PUBLIC FIGURES.

14. https://live.facebooklive.com/

15. VIDEO AND LIVE VIDEO
• WE’VE GOT VLOGS, VINE’S
MICRO-STORIES, INSTAGRAM
VIDEOS, TWITTER AND
FACEBOOK.
• MEERKAT AND PERISCOPE HAVE
TAKEN US TO THE NEXT LEVEL.

16. THE CUBE – LIVESTREAMING FOR FREE
(GEARED TOWARD SCHOOLS)
http://thecube.com/

17. TWITTER CHATS
• TWITTER CHATS, SOMETIMES KNOWN AS TWEET CHATS, HAPPEN WHEN A GROUP
OF PEOPLE ALL TWEET ABOUT THE SAME TOPIC USING A SPECIFIC TAG (#)
CALLED A HASHTAG THAT ALLOWS IT TO BE FOLLOWED ON TWITTER.
• CHATS ARE AT A SPECIFIC TIME AND OFTEN REPEAT WEEKLY OR BI-WEEKLY OR
ARE ONLY AT ANNOUNCED TIMES.
• YOU CAN SIMPLY CLICK ON THE HASHTAG ON A TWEET TO SEE ALL OF THE
RECENT TWEETS AROUND THAT HASHTAG. IF YOU TRY TO FOLLOW THE CHAT
FROM YOUR OWN TIMELINE ON THE TWITTER WEB SITE YOU CAN, BUT IF IT’S A
BIG CHAT YOU CAN QUICKLY LOSE THE THREAD OF THE CONVERSATION. WHEN
FOLLOWING THE CHAT, CLICK ON THE “LIVE” BUTTON TO WATCH THE CHAT
TAKING PLACE.

18. • WHEN YOU JOIN A CHAT, SPEND A MOMENT TO SCAN THE TWEETS USING THE TAG. IF
THERE IS A HOST OR A FEATURED GUEST WHAT QUESTIONS HAVE BEEN POSTED? WHAT
IS THE THEME OF THE CHAT?
• SHARE TWEETS FROM WITHIN THE CHAT WITH YOUR NETWORK, BY RE-TWEETING OR
WITH COMMENTS, BUT DON’T FORGET TO USE THE HASHTAG SO PEOPLE CAN FOLLOW
ALONG
• RE-TWEETING POSTS OF ANOTHER USER IN THE CHAT IS A COMMON WAY TO SUPPORT
STATEMENTS FROM OTHER TWEETERS AND SHARE THEM WITH YOUR OWN NETWORKS
• IF YOU ASK A QUESTION OR RESPOND TO SOMEONE IN THE CHAT, USE THE HASHTAG
SO EVERYONE CAN BE IN ON THE CONVERSATION
• IF YOU HAVE ENOUGH SPACE IN A TWEET TO SHARE THEIR POST AND COMMENT,
GREAT, BUT IF THERE ISN’T YOU CAN RE-TWEET THEIR COMMENT INTACT AND THEN
@MENTION THEM WITH YOUR FEEDBACK AND USE THE HASHTAG
• IT’S ACCEPTABLE TO SEND A PRIVATE TWEET TO SOMEONE IF IT IS OFF THE TOPIC OF
THE CHAT, BUT TRY TO DO IT OUTSIDE OF THE HASHTAG SO IT DOESN’T END UP IN
THE ARCHIVE OF THE CHAT
• IF YOU ASK A GUEST TO MODERATOR A QUESTION, PLEASE STAY ON TOPIC

19. POPULAR TWITTER CHATS
• #K12PRCHAT (HOSTED BY BLACKBOARD ALTERNATING TUESDAYS AT 8 PM EST)
• #NYSPRACHAT (HOSTED BY NYSPRSA MODERATORS ONE WEDNESDAY PER MONTH)
• #PRPROCHAT
• #NPPRSA (PRSA NEW PROFESSIONALS)
• #HPRCHAT (HISPANIC PUBLIC RELATIONS PROFESSIONALS)
• #RAGANSOCIAL (HOSTED BY RAGAN COMMUNICATIONS SOCIAL MEDIA DIRECTOR)
• #PRPROCHAT (HOSTED BY AUTHOR OF DIGITAL HAYSTACK)
• #SOLOPR (FOR PR PROFESSIONALS RUNNING THEIR OWN BUSINESSES)
• #COFFEECHAT
• #LEADFROMWITHIN
• #SOCIALCHAT
• #FOODCHAT

21. TWITTER CHAT TOOLS
• TWEETCHAT
(HTTP://WWW.TWEETCHAT.COM/)
• TWITTERFALL
(HTTPS://TWITTERFALL.COM/)
• TWUBS (HTTP://TWUBS.COM/)

22. GOOGLE HANGOUTS
• HTTPS://PLUS.GOOGLE.COM/EVENTS/CD6394LOOQE9JS1I8J7EV8E6A08?AUTHKEY=CO-
G78KXUJIQDA

23. GOOGLE HANGOUTS
• THERE ARE TWO TYPES OF GOOGLE HANGOUTS, HANGOUTS AND HANGOUTS ON AIR.
HANGOUTS ARE MORE OF AN ENGAGEMENT TOOL WITH FRIENDS, VERY MUCH LIKE
GOOGLE CHAT AND SKYPE.
• A GOOGLE HANGOUT ON AIR IS AN ALTERNATIVE TO EXPENSIVE WEBINAR SOLUTIONS
WHERE YOU AND UP TO 9 GUESTS CAN HANGOUT AND DISCUSS WHATEVER TOPIC YOU
LIKE AND BROADCAST THE CONVERSATION TO THE REST OF THE WORLD.
• YOUR GOOGLE HANGOUT ON AIR IS AUTOMATICALLY BROADCAST LIVE TO BOTH YOUR
GOOGLE+ HOME PAGE AND YOUTUBE CHANNEL FOR THE WORLD TO SEE.
• IT’S FREE.

24. https://plus.google.com/hangouts/onair

25. RESOURCES
• TWITTER CHATS THAT TAKE PLACE REGULARLY: HTTP://TWEETREPORTS.COM/TWITTER-
CHAT-SCHEDULE/
• FACEBOOK LIVE PAGE: HTTPS://LIVE.FACEBOOKLIVE.COM/
• BEST ANDROID APPS FOR PHOTO STYLING, EDITING AND SHARING:
HTTP://WWW.ADDICTIVETIPS.COM/MOBILE/TOP-10-ANDROID-APPS-FOR-PHOTO-EDITING-
STYLING-AND-SHARING/
• GOOGLE HANGOUTS ON AIR: HTTPS://PLUS.GOOGLE.COM/HANGOUTS/ONAIR
• USING LIVESTREAM FOR FACEBOOK:
HTTP://ORIGINAL.LIVESTREAM.COM/USERGUIDE/INDEX.PHP?TITLE=LIVESTREAM_FOR_FACEBO
OK
• PERISCOPE TUTORIAL: HTTPS://WWW.YOUTUBE.COM/WATCH?V=CKO8CML3OKO
• PERISCOPE TUTORIAL 2: HTTPS://WWW.YOUTUBE.COM/WATCH?V=9D7QMSEGZ6O
• 20-MINUTE INSTAGRAM TUTORIAL:
HTTPS://WWW.YOUTUBE.COM/WATCH?V=C81ZWCHW1Y8