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The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011

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  1. 1. Tweet! Tweet! A Boomer’s Perspective on Using Social Media to Engage Students & More Lawrence G. Miller Chief Academic Officer Snead State Community College (AL)
  2. 2. Tweet! Tweet! A Boomer’s Perspective on Using Social Media to Engage Students & More
  3. 3. My Social Media Cred <ul><li>Six years of experience with Social Media, starting with Facebook </li></ul><ul><ul><li>Created multiple Facebook groups and pages, including The World Would Be a Better Place if We All Wore Hawaiian Shirts on Friday </li></ul></ul><ul><ul><li>Routinely use Facebook to communicate with students and others </li></ul></ul><ul><li>Flickr Power User </li></ul><ul><li>Twitter ranking 90 with nearly 500 followers </li></ul><ul><li>LinkedIn 100% complete </li></ul>
  4. 4. 10 Social Media Statistics that Might Surprise You <ul><li>3 out of 5 Facebook users access the site more than once per day & the younger the user, the more they log on. </li></ul><ul><li>Men are more likely to use Twitter or YouTube. </li></ul><ul><li>Woman are more likely to go on Facebook multiple times per day. </li></ul><ul><li>Some of the most staggering growth has been in in the 55 plus market.  Over 40% of 55+ social networkers have been registered on the sites for less than two years! </li></ul><ul><li>28% of Facebook users are over 55. </li></ul>(Source: Social Media Citizens, April 2011)
  5. 5. 10 Social Media Statistics that Might Surprise You <ul><li>Men & youngsters are more likely to be influenced by what they read on social media and more likely to engage by commenting and interacting. </li></ul><ul><li>Of the market of 18-24 year olds, 62% interact through comments and mentions </li></ul><ul><li>Of the market of 55+ users, only 32% interact through comments and mentions </li></ul><ul><li>On social media sites, men like sports newspapers, radio, financial services and music </li></ul><ul><li>Women tend to follow fashion, beauty, food </li></ul>(Source: Social Media Citizens, April 2011)
  6. 6. Surprising Facts About Social Media in America <ul><li>More People Are Active on Social Networks Than Are Not - 5 2% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere </li></ul><ul><li>Twitter is a Tiny Sliver - T witter is used by just 8% of Americans (compared to 51% for Facebook). </li></ul><ul><li>Twitter is Incredibly Diverse </li></ul><ul><ul><li>55% of Twitter uses are White, followed by 22% African-American, 15% Hispanic, and 3% Asian. </li></ul></ul><ul><ul><li>This is of course substantially more diverse than the population overall, and markedly more diverse than Facebook. </li></ul></ul>Convince & Convert Blog, May 27, 2011
  7. 7. The Emergence of Super Socials <ul><ul><li>One-third of Americans with a profile on a social network use sites several times per day or more </li></ul></ul><ul><ul><li>Super Socials = 46 million & increase 20% a year </li></ul></ul><ul><ul><li>Super Socials Love Twitter but Use Multiples </li></ul></ul><ul><ul><ul><li>23% of the “super socials” use Twitter </li></ul></ul></ul><ul><ul><ul><li>98% of super socials use Facebook </li></ul></ul></ul><ul><ul><ul><li>45% use MySpace </li></ul></ul></ul><ul><ul><li>Super Socials use and worship their Smartphones </li></ul></ul><ul><ul><ul><li>56% of the super socials use Smartphones (US = 31%) </li></ul></ul></ul><ul><ul><ul><li>64% would choose to keep their phone over TV </li></ul></ul></ul>Jay Baer Convince & Convert Blog, May 27, 2011
  8. 8. Super Socials
  9. 9. Why Flickr is Such a Powerful Learning Tool <ul><li>Most learners learn through visuals </li></ul><ul><li>It is so big that there is a good chance you will find what you need to illustrate some learning point </li></ul><ul><li>Through the Creative Commons feature, one can be certain of no copyright issues </li></ul><ul><li>With its limited social media capacity, one can still find communities of learners to work with </li></ul>
  10. 10. My Flickr Cred <ul><li>As of yesterday at noon, my images were viewed 487,317 times </li></ul><ul><li>I had 16,186 items on Flickr </li></ul><ul><li>Of the 10 Million Photo Group, I ranked number 48 of all the contributors </li></ul><ul><li>Through Flickr, my photographs have been used in numerous online news stories, blogs, research projects and print publications </li></ul>
  11. 11. Online Use of My Flickr Photos
  12. 12.
  13. 13. Flickr Data 2010 <ul><li>5 billion – Photos hosted by Flickr (September 2010) </li></ul><ul><li>3000+ – Photos uploaded per minute </li></ul><ul><li>130 million – Photos uploaded per month </li></ul><ul><li>36 billion – At the current rate, the number of photos uploaded to Facebook per year </li></ul>
  14. 14. Flickr Follow Ups <ul><li>How To Use Flickr </li></ul><ul><li>How to Win Friends and Influence People – A Guide to Commenting on Other People’s Photos </li></ul><ul><li>Integrate FaceBook , Youtube , flicker , pocast , Twitter with ASP.Net C# </li></ul>
  15. 15. The Power of Facebook Watch This!
  16. 16. 1371% 194% 22,956,220 7,809,800 1,561,000 India 5 184% 35% 27,665,280 20,538,740 9,759,780 Turkey 4 66% 22% 29,673,740 24,378,040 17,866,140 UK 3 1413% 69% 35,177,260 20,775,320 2,325,840 Indonesia 2 172% 35% 154,226,960 114,190,780 56,796,060 USA 1 2 Yrs 1 Yr Users 4/11 Users 4/10 Users 4/09 Country
  17. 18. Facebook Data 2010 <ul><li>600 million – People on Facebook at end of 2010. </li></ul><ul><li>250 million – New people on Facebook in 2010. </li></ul><ul><li>30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month. </li></ul><ul><li>70% – Share of Facebook’s user base located outside the United States. </li></ul><ul><li>20 million – The number of Facebook apps installed each day. </li></ul><ul><li>3+ billion – Photos uploaded per month. </li></ul><ul><li>Source: Pingdom </li></ul>
  18. 19. So, How Do We Use this Power at Snead State? <ul><li>Snead State has multiple pages, but its main page has Friends (2784) </li></ul><ul><li>The Wall for current information and to respond to questions </li></ul><ul><li>Notes are for specific events or more detailed information </li></ul><ul><li>We try to point students directly to relevant parts of our college Website </li></ul><ul><li>Managed by our Marketing & PR staff </li></ul>
  19. 20. An Example of Using Facebook <ul><li>I used SlideShare to upload the Power Point show that will be used this afternoon for a session at NISOD </li></ul>
  20. 21. So, How Do I Use this Power for Snead State? <ul><li>My presence on Facebook is entirely to support what I do at the college </li></ul><ul><li>Many of my postings are directional – these refer people to a Website, a YouTube, or a Flickr photo </li></ul><ul><li>Many are identical to my Tweets on Twitter </li></ul><ul><li>I continue to add some personal content about me, my family, where I travel, etc. </li></ul><ul><li>I create pages and groups that support the college, community colleges, or education </li></ul>
  21. 22. Twitter Data 2010 <ul><li>25 billion – Number of sent tweets on Twitter in 2010 </li></ul><ul><li>100 million – New accounts added on Twitter in 2010 </li></ul><ul><li>175 million – People on Twitter as of September 2010 </li></ul><ul><li>7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user). </li></ul>
  22. 23. Twitter in Higher Education What Are the Possibilities? <ul><li>Research </li></ul><ul><ul><li>“ Twitter is without a doubt the best way to share and discover what is happening right now” @d_little_b </li></ul></ul><ul><ul><ul><li>a doctoral student from Lisbon, Portugal who studies social media </li></ul></ul></ul><ul><li>Communication </li></ul><ul><ul><li>the strength of Twitter is in its immediacy as a communications tool </li></ul></ul><ul><ul><li>For the Socials, they will follow content </li></ul></ul>
  23. 25. A Latent Variable Model for Geographic Lexical Variation <ul><li>The growth of geotagged social media raises new computational possibilities for investigating geographic linguistic variation </li></ul><ul><li>Their model recovers coherent topics and their regional variants, while identifying geographic areas of linguistic consistency </li></ul><ul><li>The find that regional dialects are thriving on Twitter and local slang seems to be evolving within the social-media site </li></ul>Eisenstein, O’Connor, Smith & Xing, Carnegie Mellon University, Proceedings of the 2010 Conference on Empirical Methods in Natural Language Processing .
  24. 27. Colleges & Twitter <ul><li>In general, a college’s Twitter presence should be aligned with the rules of your general Website policy </li></ul><ul><li>Display a list of college-related Twitter accounts in the “contacts” area </li></ul><ul><li>Remember that individuals may not fall under your college policies </li></ul>
  25. 28. Twitter & Education Links <ul><li>Twitter for Academia </li></ul><ul><li>Educational Tool: Twitter </li></ul><ul><li>Twitter Tweets for Higher Education </li></ul><ul><li>Teaching with Twitter </li></ul><ul><li>Can We Use Twitter for Educational Activities? </li></ul><ul><li>Twitter for Teachers: Home </li></ul>
  26. 29. 10 Most Influential Colleges on Twitter <ul><li>Stanford </li></ul><ul><li>Syracuse </li></ul><ul><li>Harvard </li></ul><ul><li>Wisconsin-Madison </li></ul><ul><li>California </li></ul><ul><li>Butler University </li></ul><ul><li>Tufts University </li></ul><ul><li>Minnesota </li></ul><ul><li>Texas at Austin </li></ul><ul><li>Marquette University </li></ul>Source: Klout
  27. 30. Getting Better with Twitter YouTube Videos <ul><li>Use Twitter's Advanced Search </li></ul><ul><li>Finding Twitter Friends Using Google </li></ul><ul><li>How to Twitter: Settings and Design </li></ul><ul><li>Send Direct Messages on Twitter </li></ul>
  28. 31. To Be Effective, Use Twitter Evaluation Data <ul><li>Web analytics for your main college Website to track referrals from Twitter to your web pages </li></ul><ul><li>Twitter surveys – regular ‘straw poll’ surveys directly on Twitter to ask for feedback </li></ul><ul><li>Twitter data – the follower/following data presented in your Twitter account </li></ul>
  29. 32. To Be Effective, Use Twitter Third Party Analytical Tools <ul><li>For current trends that are hot on Twitter ( RetweetRadar ; Trendistic , Twitterfall ) </li></ul><ul><li>Online reputation ( Monitter , Twitter Grader ) </li></ul><ul><li>Impact and influence (Twinfluence, Twittersheep) </li></ul><ul><li>Unfollowers ( Qwitter ) </li></ul><ul><li>Alert services ( TweetBeep ) </li></ul><ul><li>Analysis of your followers using http:// / and http:// / </li></ul>
  30. 35. Twitter Grader
  31. 36. Tweetfight: Pit Your Tweets Against Another
  32. 37. Core Twitter Strategies <ul><li>ReTweet – pass on Tweets you want to share </li></ul><ul><li>@Replies – using the @ sign makes it possible to have specific Twitter users notice a Tweet </li></ul><ul><li>The Hashtag - # is a way of tahhing Tweets by topic, e.g., #NISOD </li></ul><ul><li>Direct Messages –Send private messages directly to another user </li></ul><ul><li>Lists – create lists of those you follow, e.g. community colleges </li></ul>
  33. 38. @Replies and Direct Messages <ul><li>You will gain credibility (and followers) if you reply individually to all the messages you will receive via Twitter </li></ul><ul><li>More than just reading all @replies and Direct Messages, your followers should know that emerging themes or helpful suggestions are gleaned and shared </li></ul>
  34. 41. Does Your College Need a Twitter Policy? <ul><li>A Twitter policy makes it clear how your organization intends to use Twitter </li></ul><ul><li>It should specify who manages Twitter on behalf of your college </li></ul><ul><li>Let follower know about how many Tweets the will receive per day </li></ul><ul><li>Tells followers whether your college uses automation (such as tools which generate tweets from RSS feeds) to post content on Twitter. </li></ul>
  35. 42. Does Your College Need a Twitter Policy? <ul><li>Define how your college determines who to follow. </li></ul><ul><ul><li>Do you automatically follow back new followers? </li></ul></ul><ul><ul><li>Do you review your follower list and follow back accounts? </li></ul></ul><ul><ul><li>It should probably state that following back does not imply endorsement of any kind. </li></ul></ul>
  36. 43. Does Your College Need a Twitter Policy? <ul><li>The policy can specify ways in which your college will use Twitter, such as for: </li></ul><ul><ul><li>Alerts about new content on your main Website, YouTube, Flickr, or Facebook, e.g., speakers, athletic events, on-campus activities, etc. </li></ul></ul><ul><ul><li>Invitations to provide feedback on specific issues on which you desire public or student input </li></ul></ul><ul><ul><li>Information from our the college’s leadership team about what they’re doing </li></ul></ul><ul><ul><li>Occasional live coverage of events </li></ul></ul>
  37. 44. Does Your College Need a Twitter Policy? <ul><li>When will you update and monitor your Twitter account? During office hours, Monday to Friday? </li></ul><ul><li>Twitter may occasionally be unavailable so tell followers that your college accepts no responsibility for lack of service due to Twitter downtime </li></ul>
  38. 45. Does Your College Need a Twitter Policy? <ul><li>Thanks to the UK Department for Business, Innovation & Skills (BIS) for the use of their Twitter Policy </li></ul>
  39. 46. Some Twitter Follow Up <ul><li>How to Build a Responsive List on Twitter </li></ul><ul><li>5 Terrific Twitter Apps For The Business User </li></ul><ul><li>5 Reasons You May Want To Schedule Your Tweets </li></ul><ul><li>How a 5-Year Old Has Changed the Social Media World Forever </li></ul>
  40. 47. A Few Words About SlideShare <ul><li>An online slide hosting service, similar to YouTube but for Power Point shows </li></ul><ul><li>Upload a show and then make it available for viewing or download </li></ul><ul><li>SlideShare has an estimated 12 million unique visitors a month </li></ul><ul><li>Contacts, groups, sharing features </li></ul><ul><li>Free and Pro account levels </li></ul>
  41. 48. This Power Point Show is available on SlideShare
  42. 49. The way to get results is clout <ul><li>Attract the right people and, at the right time, 7 change what they think or do </li></ul><ul><li>Content is what people want </li></ul><ul><ul><li>It is what people spend their online time reading, listening to and viewing. </li></ul></ul><ul><ul><li>Content is what they share with their social networks . </li></ul></ul><ul><li>C reate influential content that will grab people and make them change their behavior </li></ul>Colleen Jones - Clout: The Art and Science of Influential Web Content
  43. 50. Take Away Points <ul><li>Social Media is, after all, social, so interaction is key. Do not be static. </li></ul><ul><li>It is a volume business – more activity begets more activity </li></ul><ul><li>Use them all – or at least more than one or two. The power of the Mashup is profound. </li></ul><ul><li>Use analytics – data has power </li></ul><ul><li>Have fun </li></ul>
  44. 51. This Power Point Show is available on SlideShare