Research

1. Research
Rose Lyons

2. Existing Product This is Princess
Eugenie on the
cover of a magazine
her name is the
biggest coverline
because she's the
main attraction on
the cover.
The colour of the
masthead
matches her outfit
and the other
titles around her
shoulders are in
purple too.
The colour
stands out to
match her skin,
her skin shines
on the cover.
The audience
would be drawn
to her picture
and her name
being bold and
the fact that
she’s royal.
The audience
would be people
in their 30s and
above

3. Existing Product
She was an
important woman
and a fashion icon
and is being
compared to
Royals
The outline of
the magazine is
gold because it’s
a 25th
anniversary issue
Has a white
background
behind her
looking as if she
has been cut out
Word style is in
bold because
that is what
this magazine
is about
They used
different
colours for the
heading

4. Existing Product
Writing is pink
because there’s a
women on the
front and pink is
a feminine
colour
Both covers don’t
have her name on it
because there’s no
need as she’s one of
the most famous
women in the world
and a big icon
Only has her birth
year and death
year because
people may not
remember the
dates.
And there’s
also no
advertisem
ents at the
sides.

5. Existing Product
Feminine
font and
colours
Both layouts have the
picture going across and
the women's names in
bold and both looking at
the camera/audience
This will attract
younger people as
she's young and
trendy looking and
a famous rapper
A soft picture
which won't attract
young people and
it's in black and
white to make it
more sophisticated

6. Existing Product
This is
a magazine
aimed at
young adult
females
All the cover lines are
bright and colourful
to attract teenagers,
'vibes' is a young
person word and
young people would
understand that
OMG means 'oh my
gosh/god' another
word that young
people would
understand, and
old people
wouldn’t
The model on the
cover looks cheerful
and happy

7. Research Analysis
• What common features do the researched
products have? All of them have just one woman
on the front, the mastheads are at the top of the
magazine and all the models look cheerful.
• What aspects of the research will you include
within your own work? One woman on the cover
looking cheerful, link colours together with
the outfit to the title. On the double
page spread use feminine colours.

8. Questionnaire
Analysis
Survey Monkey
Link:https://www.surveymonkey.co.u
k/r/3Y2RQ8Y

9. Audience research
• Observation: 18-24 was the most popular
• What this says about my audience: 50.00% shows that young
people are the main audience for the magazine
• How will your product appeal to this audience: People this age will
have a mature style and acknowledge older style influences with a
modern day twist.

10. Audience research
• Observation: Male was the most popular
• What this says about my audience: 60.00% shows that male are the
main ones even though female are just 20.00% behind.
• How will your product appeal to this audience: I will be featuring
women’s fashion it shows males still have a interest and might
enjoy the articles.

11. Audience research
• Observation: History was the popular choice
• What this says about my audience: 70.00% shows that the history
of the royal family is the thing that most people talk about.
• How will your product appeal to this audience: The feature will be
on historical influences of her fashion.

12. Audience research
• Observation: Pictures in magazines were the most popular choice
• What this says about my audience: 60.00% chose pictures because
they prefer to have a visual about Diana’s fashion and the Royal
Family
• How will your product appeal to this audience: The majority of my
magazine will be image based and show a variety of her best looks.

13. Audience research
• Observation: The Queen and Princess Diana shared a tie.
• What this says about my audience: 50.00% shows that The Queen
and Diana both have a good taste of fashion stylish and exotic looks.
• How will your product appeal to this audience: My main focus will
be Diana but I can include a reference of the queens style.

14. Audience research
• Observation: Yes and No about liking fashion was a tie
• What this says about my audience: 50.00% shows that both fashion can be
interesting and exciting to learn about and can sometimes be difficult to
understand.
• How will your product appeal to this audience: Talking about other things
like her charity work and home life will be balanced around the fashion.

15. Audience research
• Observation: Pink was the popular choice.
• What this says about my audience: 50.00% shows that pink
is the colour that really represents feminism.
• How will your product appeal to this audience: I’ll include a
variety of shades of pink and some other pastel colours.

16. Audience research
• Observation: Yes to seeing the model’s name was popular.
• What this says about my audience: 60.00% agree that seeing the
models name is important however seeing Diana’s name may
sometimes not be possible because everyone knows her.
• How will your product appeal to this audience: I will make sure that
I include the names of the people who feature on the cover.

17. Audience research
• Observation: No to buying a special edition was the popular choice.
• What this says about my audience: 60.00% chose not to go for a
special edition because if it’s a magazine about Diana it will always
look like a special magazine to buy.
• How will your product appeal to this audience: My magazine will be
a regular edition to appeal to majority of my audience.

18. Audience research
• Observation: Charity work is the popular Diana remembrance choice.
• What this says about my audience: 50.00% chose charity work because
that’s how she created the modern version of the monarchy
• How will your product appeal to this audience: I will mention about her
work with charity but mostly it will be about her fashion story.

19. Interviews

20. Interview 1
• Would images of the Royal family interest you in buying the magazine and why?
• Yes, because I would be interested in learning about recent news and events of the Royal Family.
• What made Diana an icon?
• Diana was a well liked member of the Royal Family, and her tragic death is what she is most
remembered for. However, she did contribute a lot to charity and aid work.
• Are you inspired by the look and fashion of the Royal Family?
• Yes, the Royal Family, have a very distinct fashion, which represents wealth and Royalty. It also
represents their authority and stature.
• What do you know about Princess Diana and the Royal Family?
• The Royal Family represent our country and I enjoy reading and watching in the news how they visit
and develop 3rd world countries and contribute to countries who are facing crisis and War (For
example, the recent Ukraine war.)
• How did her fashion change the world?
• Princess Diana had a distinct fashion sense and was well known for wearing long posh dresses. This
was known world wide and it could be said it inspired young women to follow in her fashion sense.

21. Interview 1
• Observation: That person would be interested in Princess
Diana in a magazine. This person already knew a lot about
Princess Diana from her fashion to her charity work.
• What this says about my audience: This shows that people
are still interested in Princess Diana even though it’s 25
years since she died still people seem interested to know
about her.
• How will your product appeal to this audience: I will still
show a picture of Diana on the front cover because people
will want to see it and I will only talk of her fashion story
because that’s what I find most interesting about her and
other people seem to be as well.

22. Interview 2
• Would images of the Royal family interest you in buying the magazine and why?
Yes, because I don’t know much about their influence on fashion and how that has been translated into
modern designs now and I think it would be interesting to see the comparison between the historical
and the modern versions of certain clothing.
• What made Diana an icon?
I think her compassion, care and down to earth nature compared to how private the royal family was
portrayed. She showed individuality through her character and style.
• Are you inspired by the look and fashion of the Royal Family?
If I knew more about it, I feel like I would be so it would be interesting for me to see how her style is
already like clothing I wear or that I would like to wear.
• What do you know about Princess Diana and the Royal Family?
I know most information from news stories so an article focusing on her own independent nature in the
royal family with motherhood, charity work and fashion would be interesting.
• How did her fashion change the world?
I feel as though it set a benchmark for people to be a bit more adventurous and unique even when in a
position of power and importance.

23. Interview 2
• Observation: This person would like to compare with
modern and historical fashion of the royal family
especially the females, talking about Diana being a
mother and her involvement with charities.
• What this says about my audience: People will want to
learn how Diana created the modern version of the
Royal Family through her fashion and work.
• How will your product appeal to this audience: I may
do a comparison between Diana and Kate and the
outfits in The Crown because the audience will be
interested in that.

24. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18-24
Primary
People who are
between 55- 65
they would be a
Secondary
audience
I will choose eye-catching pictures of her
looking happy bright and colourful this will
appeal to the younger audience.
The secondary audience will be reminded that
she was the same age as them and they will
like looking at how she’s influenced the new
fashion.
Gender
My Primary
audience will be
women.
Because there will be a woman on the front
and generally women are more interested in
the Royal Family than men
Psychographic
The Primary group
will be belongers.
This will appeal to the group of people who all
like fashion and also a group of people who like
The Royal Family
Social Status
Lower middle class Because it won’t be an expensive magazine
even though it’s about The Royal Family and
everyone will want to learn about them and
Diana.

25. Research
Evaluation

26. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
The strengths of product research were that it was fun and looking at different magazines and even the first was a royal
look like a model, I looked at both fashion and royal magazines this helped me to see what is popular to people who like
both fashion and royals.
The weaknesses of product research were that I couldn’t find a double page spread on the internet because I had to get a
substruction to be able to see the double page spreads
– Questionnaires
The strength of questionnaires were receiving 10 completed questionnaires and was able to get a clear view of other
peoples opinions, it was clear that everyone liked Diana and it was clear through the answers that a magazine about Diana
would be popular.
The weaknesses of questionnaires were that out of the 10 that replied 60% were male and the primary audience for my
magazine are female, and out of the 10 replies 40% were female. There was multiple choice questions this limits the
answers that people can give and you don’t really get their opinion.
– Interviews
The strengths of interviews were that you can really get an idea of other people’s opinions and it gave me more ideas of
how to create the magazine, both people who were interviewed were female and this is my primary audience.
The weaknesses of interviews were if they could be more women to interview because I only had the opinion of two
women.

27. Research Evaluation
– What sort of a response did you get? I got 10 responses from Survey Monkey
and two interviews. 60 % of Survey Monkey were male and 40% were female
and then 100% of the interviews were female.
– How did you distribute your survey? Give an advantage and a disadvantage
Everybody who answered was on my course, because they would’ve had an idea
about my course, and they would’ve had a better idea about what I was doing.
The disadvantage of this that it’s not very diverse because everybody’s about the
same age and has the same interest.