Holiday Gift Buying Behavior

•

Nov. 20, 2014

• •

We asked Americans about their
396
holiday gift-buying
behavior by using
SurveyMonkey Audience

87% Of respondents said
that they will be
shopping for the
holidays

54% Do not participate
in any of the
big discounted
shopping days!
HALF
OFF
SA
SA
SALE
SAL
SALE
SALE

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Holiday Gift Buying Behavior

Nov. 20, 2014

• •

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We asked Americans about their holiday gift buying via SurveyMonkey Audience. Here's what we found out!

We asked Americans about their holiday gift buying via SurveyMonkey Audience. Here's what we found out!

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Holiday Gift Buying Behavior

We asked Americans about their 396 holiday gift-buying behavior by using SurveyMonkey Audience
87% Of respondents said that they will be shopping for the holidays
54% Do not participate in any of the big discounted shopping days! HALF OFF SA SA SALE SAL SALE SALE
12% Prefer Cyber Monday to Black Friday (6%)
Compared with last year, more people 20132014 are doing their shopping online 45% 56%
Consumers who make purchases using their mobile device 86% in 2014 66% in 2013
60% $60 Of shoppers use a $65 mobile device to browse for gifts
4% Post comments on social spaces or share links with others
8% Rely on salespeople’s recommendations on what to buy JOE
37% Use mobile devices to read recommendations and reviews for ideas about which gifts to buy
61% Ask their friends and family for gift ideas
?? 48% Know what to give because they take direct requests
Types of gifts parents are giving their kids 55% Clothing 6% Wearable technology 34% Cash checks 3 1 $ | :0123456789|: | |’ 7654321| |’ 1001 1001
52% Of Americans spend $200–$799
31% Of men shop for gifts over $900 76% Of men shop for a maximum of 9 people
19% Of women shop for gifts over $900 61% Of women buy gifts for 7 to 13+ people
Market Research Made Easy We’ve got millions of people ready to take your survey so you can stay ahead of consumer trends. Get started See our full survey results on holiday shopping.