This document discusses distributing a new alternative rock music magazine through the Bauer Media Group conglomerate. Bauer already publishes over 600 magazines worldwide, including music magazines like Kerrang! and Mojo. Distributing the magazine through Bauer would allow it international reach. Bauer could market the magazine through its radio stations, websites, and other properties to promote related artists. Their experience publishing similar magazines makes Bauer a strong choice to handle distribution and marketing for this new alternative rock publication.

1. What
kind
of
media
institution
might
distribute
your
media
product
and
why?
What
corporations/conglomerates
would
you
like
to
distribute
your
products?
Conglomerate
Bauer
Media
group.
Already
publish
lots
of
magazines
(portfolio
of
over
600)
so
are
experienced
in
magazine
publishing
and
distribution.
HQ
is
in
Hamburg
Germany
but
they
publish
magazines
and
have
other
offices
all
over
the
world
including
UK
(a
big
audience
for
them)
and
USA,
therefore
using
Bauer
means
my
magazine
could
have
international
appeal.
Why
would
a
corporation/conglomerate
be
the
best
choice
for
your
magazine?
A
conglomerate
has
lots
of
contacts
and
a
wide
range
of
ways
to
publish
the
magazine.
Owns
lots
of
corporations
so
can
spread
workload
round
and
can
have
corporations
that
specify
in
certain
areas
take
on
certain
projects
they
are
best
at.
Own
brands
such
as
Kerrang!.
Bauer
radio,
has
many
radio
channels
such
as
Cool
FM,
Downtown
Radio,
Bauer
City
1,
2
and
3.
Bauer
national
radio
has
a
portfolio
of
7
radio
brands:
Absolute
Radio
(80s,
90s),
Kiss
(Kiss
100,
Kisstory),
Magic
(Magic
105.4,
to
launch
this
year
in
March:
mellow
magic,
magic
chilled),
planet
Rock,
Heat
Radio,
The
Hits,
Kerrang
Radio.
50%
stake
in
box
television,
so
partially
owns
channels
such
as:
4Music,
The
Box,
Heat,
Kerrang,
Kiss,
Magic
and
Smash
Hits.
What
other
similar
magazines
do
they
already
distribute?
Why
might
this
be
an
advantage?
(Make
comparisons)
They
own
Q,
MOJO
and
Kerrang!
All
are
music
magazines
so
this
shows
they
are
successful
at
producing
popular
music
magazines.
Q
is
a
general
music
magazine
that
mainly
focuses
on
top
charts
and
pop
music.
Kerrang!
is
a
rock
music
magazine,
so
in
that
respect
it’s
similar
to
my
magazine,
but
whilst
Kerrang!
is
for
the
whole
of
the
rock
genre
(though
often
features
many
alternative
rock
artists)
my
magazine
is
specifically
for
the
sub-­‐genre
of
alternative
rock
so
fans
of
Kerrang!
will
likely
enjoy
my
magazine.
Also
Kerrang!
and
Q
both
tend
to
focus
on
big
artists
or
artists
that
are
starting
to
climb
the
charts,
whilst
my
magazine
would
feature
up
and
coming
artists
who
are
seen
to
have
lots
of
potential
to
break
it
big
so
could
also
appeal
to
some
of
the
indie
market.
Bauer
doesn’t
have
a
music
magazine
that
seems
to
focus
on
this
so
whilst
also
bringing
something
to
the
table
that
it
already
has
and
already
has
experience
in,
my
magazine
also
could
help
bring
in
a
new
audience.
Where
could
they
distribute
your
magazine?
In
mainstream
retailers/supermarkets
such
as
TESCO,
ASDA,
Sainsbury’s
etc.
Music
stores,
corner
shops,
music
festivals
(reading,
V
Festival),
online
as
a

2. digital
version
of
the
magazine
(official
website,
maybe
link
to
it
on
Bauer’s
website,
Kerrang’s
website
etc?)
What
kind
of
marketing
campaign
could
the
corporation/conglomerate
do
for
the
release
of
your
magazine?
Advertise
it
in
other
music
magazines
such
as
Kerrang!
as
people
who
like
Kerrang!
will
likely
enjoy
my
magazine
due
to
being
very
similar
in
genre.
Advertise
it
at
a
music
festival
by
giving
out
free
issues
for
first
issue.
Sponsor
a
festival
with
the
magazine.
Advertisements
on
bus
stops.
Internet
adverts:
video,
banners,
website
to
promote
etc.
Mention
in
other
magazine’s
mailing
lists.
Product
placement.
Radio
ads,
(Kerrang!
Radio)
What
other
products
(synergy)
could
the
institution
create
for
your
magazine?
YouTube
channel:
Extra
interview
content
with
featured
artists,
backstage
tour
videos,
vlogs
created
by
bands,
contests,
fan
made
music
videos
to
promoted
album/songs.
Kerrang!
Radio
Youtube
has
interviews
that
were
on
radio
but
live
on
film,
interviews
at
awards
ceremonies
etc
and
so
we’d
do
similar
and
have
filmed
radio
segments
on
their
as
well
as
awards
footage.
Fun
behind
the
scenes
footage.
Radio
Station:
Play
albums
of
artists
featured
in
that
month’s
magazine,
announce
contest
winners
and
hold
exclusive
radio
contests,
advertise
magazine
and
other
magazines
owned
by
Bauer
(eg
Kerrang!),
exclusive
interviews.
Gigs
and
Festival:
Hold
gigs
and
festivals
in
areas
around
the
country
with
some
bands
mentioned
in
magazine
as
well
as
local
talent
to
promote
them
as
alternative
rock
artists.
Could
also
sell
magazines
or
give
them
for
free
to
people
who
attend.
Bands
could
be
alternative
rock
groups
like
Mother
Mother,
Panic!
At
the
Disco,
Green
Day
and
ColdPlay.
Social
media:
Facebook,
twitter
and
tumblr
pages
to
keep
in
close
contact
with
fans.
Can
find
out
what
fans
want,
answer
their
questions,
have
celebrities
answer
Q&As
on
account
for
certain
period
of
time,
exclusive
contests.
Official
website:
exclusive
articles
and
magazine
blog,
ability
to
subscribe
to
magazine
and
digital
version
of
magazine.
App:
Can
listen
to
radio
station,
access
official
website
stuff
and
read
digital
magazine,
subscribe
to
magazine,
notifications
come
up
when
new
mag
is
released
or
new
blog
post
or
interview
is
coming
up.
Can
tell
you
about
nearby
gigs
and
band
tours.
Contests.