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WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA Evaluation PRODUCT AND WHY? Aimee Hopson
BAUER MEDIA GROUP The Bauer Media Group have interest in a large variety of media brands such as; T V, radio, magazines and also ticketing. Bauer Media Group of fer over 300 magazines in 15 dif ferent countries. They also provide access to information online for worldwide availability. They have many big names in their company and publish some well known magazines, for example ; Q, Empire, Mojo and Kerrang!
WHY BAUER MEDIA GROUP? The distributors cover a wide range of magazines including many dif ferent genres and categories. Looking at the music magazines that they publish; Q and Kerrang! They fit in very well with the style and genre of Echo magazine. Bauer Media Group are often linked to the alternative rock genre of music which complements the style of Echo. The audience that the magazines in the Bauer Media Group target are a similar demographic that are targeted by Echo magazine. Therefore making it a good choice for a distributor.
ADVERTISING Most of the money made by magazines is from the advertising inside the issues. By looking at Kerrang! magazine, it is clear that it uses a lot of cross promotion to advertise the name of the company for example Kerrang! Radio is advertised multiple times in the magazine. Another brand that appeared many times in both Kerrang! and Q was HMV which fits in well with the music side of the magazine. Many music magazines often only include music advertisements such as various albums to promote the featured artists.
WHAT ADVERTISEMENTS In Echo magazine the adverts that would be included would be both up and coming music release to relate with the artists in the issue as well as partnerships with the likes of HMV, Play.com and Ticketmaster as they all associate with similar music genres. The demographic that would be attracted to Echo magazine would also be attracted to the concerts and albums that will be advertised therefore helping the promotion of dif ferent brands. The focus on music promotions would appeal much more to the audience as they will already be interested in the genre and have an attraction to music itself.
OTHER MEDIA An online version of Echo magazine would be essential to promote the brand internationally as it would give access to the updates and dif ferent issues. It would also help people to get involved with the magazine. It would also be a consideration to develop an App to link to the music magazine. This would keep audiences up to date and interest a wider amount of people.