Empire is a British film magazine published monthly that reviews mainstream and art films, mainly in the action and Marvel genres. It focuses on film news, previews, and reviews. The magazine uses a large bold red logo on the cover to engage audiences to buy the issue. It also features large images of action scenes and main characters from the featured film. Sight and Sound is an international film magazine that covers both mainstream and independent films. It focuses more on directors and actors rather than just the films. The magazine aims to provide more honest critical reviews for people interested in films and the filmmaking process.

1. Magazine research
By Emma Niemann

2. Empire is a British film magazine company that was published monthly by Bauer
Consumer media. Empire magazine is both popular approach and coverage, it
reviews mainstream films and art films mainly in the action and marvel genre
region. The magazine also focuses on film news, previews and reviews. Empire
has a very large bold red logo which is seen on the front of every magazine.
Although it is usually red the logo may be adapted to the color of the main
background on the magazine to fit in with the selected color theme. The bold text
is used to engage the audience to buy the film magazine. On the front cover to
make it even more eye catching they always have a large image of the an action
scene of the main character of the selected film chosen. This will be eye catching
to the audience members that are already fans of the celebrity on the front of the
cover, this is an effective marketing technique.

3. Large logo which is very eye
catching and bold.
They have stated how
this magazine has been
made for 25 years so the
magazine is a special
copy, engaging the
audience to buy it.
The white bold writing
contrast to the background
making it very visual, it
states the name of the
main character and
famous marvel film.
They also
advertise other
films widening
the target
audience.
The large image
shows the main
character in the
film “captain
America” which is
an action marvel
film
Pug: shows the price of the
article being sold, important
information
They have used the word
exclusive to draw in the
audience as there is new
information being revealed
about the film
The dark clothing and
the weapon help
portray the action
genre.

4. Sight and sound is an international film magazine, the
magazine features both mainstream and independent films
giving them a wide audience base. The sight and sound
magazines are different to other famous film magazines
including empire as they mainly focus on famous directors
rather than the film itself. They also look at famous actors
who are in the selected films. The magazine is aimed at
people who enjoy films and the behind the scenes of films
but who also like to see honest reviews on films including
critical ones, the magazine provides a more honest opinion.

5. The logo is the
largest and brightest
text displayed so the
audience know what
magazine they are
buying.
The slogan is a
boast from the
writers of sight
and sound to
make their
magazine stand
out.
Information on other
films, widens target
audience
Pug:
Information
on the price
of the
magazine
The image is the largest
picture seen on the cover, the
actor is from a British film
called “shame” you can see
that this is the main talking
point of the magazine as the
character stands out and is
the center of attention.
Magazine sponsored by BFI
shows it is a British magazine
advertising a British film.
The anchorage text displays the name of the British film “shame” in bold text so it is
visually very clear, showing it is the main talking point.