Media A level

1. Magazine research and
planning
Media A level

2. Fill magazines research – magazine examples

3. Empire
Magazine background
Empire is a British
publication which dates
back to July 1989.
Empire concentrates
mainly on film and
television news & facts.
The magazine persists
of film reviews, each
new issue always has a
eye-catching poster.
This is evident with this
issue as there is a
striking image of Tom
Cruise on the front
cover of the magazine.
Currently empire is
known to be one of the
largest and most
successful movie
magazines.
Who is the primary audience
The primary audience for Empire
would be people who are
massive media consumers and
constantly want to learn about
the latest in media. The primary
audience would mainly be
adults.
Secondary audience
Empire is mainly
aiming for a secondary
audience which would
be children. The idea is
that the large, bold and
bright images of
children's favorite
characters will grab
there attention and
make them interested in
the film.
why it's appealing
There are different
things achieved by
Empire that makes
the magazine
popular and
appealing. Each
issue has a unique
cover, There is
plenty of the behind
the scenes interviews
with actors and
directors of the film.
Giving a unique
inside look into the
film industry. These
are the selling points
that make the film so
popular and
successful.

4. Total film
Magazine background
A UK based magazine
published 13 times a year.
The magazine started off the
90s where it was first
published in 1997. Offering a
Varity of different reviews
on cinema, DVD and Blu-ray
news. There is the option to
buy a digital version or
printed version, giving the
public a variety of different
option.
Who is the primary audience
The primary audience for total
film would be people 15-35
young professionals or possibly
students. Individuals who have
loads of spare time on there
hands. extremely enthusiastic
media consumers and
constantly want to learn about the
latest in media, possibly working
in the media industry or possibly
aspiring to do so. The primary
audience would mainly be adults,
considerably a larger male
audience with 75% of the people
purchasing there issues being
male.
Secondary audience
total film is trying also
to reach out to aiming a
secondary audience
which would be
children. This is trying
to be achieved through
large, bold and bright
pictures of children's
preferred movie
characters will grab
there attention and make
them more interested in
the film.
why it's appealing
Full of vivid and clear eye-
catching images. Total film
mainly focus in on the
blockbuster movies as well as
franchises generally films that
gain the most public attention
as shown on the issue there is
a large image of Leonardo Di
Caprio that covers a vast
proportion of the issue
making it seem important. As
well as the main movie on the
front cover the issue also
covers 9 other films. Making
it more appealing to a wider
range of audience.

5. Film comment
Magazine background
Started off in 1962 where it was
first published. The publication
feature in depth analysis of the
newsiest films. Featuring a Varity
of different reviews which are
covered in depth which will
appease all tastes. Coverage of the
latest in the media industry, In
2007 the magazine won the Utne
Independent Press Award for Best
Arts Coverage. The reason they
won this specific award was due
to the knowledge the and
experience it passes down to its
audience.
Primary target audience
Due to the content in the
magazine the primary audience
that the magazine will attract is
mainly an older more mature
audience. The reason why it will
attract an older audience is due to
the essays within the magazine, A
younger audience won't be able to
find the time to read the long
essays. However an older person
with more time on their hand will
appreciate the fact that there is
more information on a certain
topic, As it is a arts and culture
magazine it also adds to the fact
that it is aiming for an older
audience as well as the less flashy
colors which are more visible in
other magazines. I would say the
target audience is more based on
50-70 year old's.
secondary target audience
The primary target audience for film
comment would be the younger
audience. The magazine has a mixture
of different reviews. The wider the
range of movies the more likely it is
to attract a broader audience, this is
will allow the magazine to reach out
to a younger audience as well.
why is it appealing
There are different
aspects to the film that
make it appealing and
interesting. The in depth
analysis of films, the
knowledge contained in
the articles and reviews is
unique and acts as a
unique selling point
making it the film's most
attractive point and
bestselling point.

6. Film journal
Magazine background
Film journal started off in
1934.Film Journal covers a
Varity of different areas
within the media world.
These areas
include exhibition,
production, and distribution,
covering both U.S. and
international news. industry
trends, movie theater design
and technology,
screen advertising are all
present in the magazine
articles.
Primary target audience
Aiming for an audience from the
ages of ​30-50. This age group
will be the primary
target audience for the film
journal international will be
aiming to reach out to the reason
for this is because the main focus
of the magazine is on theatrical
exhibition a younger audience is
more likely to find these not as
interesting therefor they are less
likely to have younger primary
audience
secondary target audience
Aiming for an audience from the ages
of 15-29. Film Journal International
will attract this secondary audience
because of the latest reviews it offers
as well as new on the latest products
and technologies that come on to the
market, the younger audience is
always more interested knowing
about latest trends that will also be
covered on this magazine trends
about the industry.
why is it appealing
Film Journal
International is appealing
for a number of different
reasons one being that
they cover in great detail
and depth theatrical
exhibition this will be
appealing to an audience
they also cover the latest
trends about the industry
allowing people to keep
up to date on the latest
that revolves around the
industry. They also cover
the latest news about new
technology that comes on
to the market.

7. Most likely feature
Out of the four magazines that I have covered empire, total film, film comment and
Film Journal International I believe that are movie is more likely to feature in a
magazine such as Empire. Empire tends to attract a younger audience due to its bold,
bright and vivid front covers that tend to easier grab the attention of a younger
audience. Are film is aimed for 15-30 year old's a similar audience which mainly
attracts Empires audience. This would mean that are film is more likely to get viewed
through this magazine rather than any other movie magazine. The more publicity the
movie can get the better it will be for the movie and the more popular it is likely to
become. Empire mainly focuses on action thrillers, due to the fact that are thriller is a
crime thriller with elements of action it makes Empire the most likely magazine to
feature are movie.

8. Layout conventions
Conventions:
Typically the Empire
magazine features a bold
title that covers up the top section of the
magazine. With a catchy tag line which
also is featured in the top end of the
magazine. " the world's biggest movie
magazine" the tagline is catchy and acts
as a brilliant marketing technique which
ensures that they will sell more copies of
the magazine it also helps that they
use more than one color for their
tagline and use uppercase
characters, these all add to the visual
effect that Empire is trying to
create. Once again adding to the visual
impact that
they emphasize upon they add an image
of the character that takes up the whole
of the front cover from the
magazine making it unmissable. In the
center of their magazines they add what
previews or interviews they will be
featuring so that they can attract fans
and people interested from that film to
watch it.
Conventions:
Alongside what interviews and previews they will have they also feature a large eye-catching title showing what the issue will be
mainly focused on. As we;; as to the very bottom of the article showing what else is included within the article, so that it can reach out
to a wider audience and achieve more sales.

9. Front cover
analysis
masthead
Main image
barcode
Main cover line
Date line
covelline
Selling point
Selling point

10. Front cover analysis
Masthead
The label of the magazine shown
to impress in a bold font. The
brand displayed on the front
cover to capture the audience's
attention unique and
individual making the magazine
more recognizable. The master
head or title is used as a
marketing technique to sell more
copies of the issue as the log acts
as a key selling point . The
empire masthead is partially
covered by the main image of the
issue giving large emphasis to
the main image of the issue .
Selling point
A sentence that makes the issue
more appealing and likely to sell
easier due to the fact that most
people will be interested in
cinema ticket offers.
Main image
The main image of the article is
five images of marvel
characters. Characters such as
batman who feature on the front
cover of the issue are extremely
iconic and will be recognized by
anyone who picks up the article.
The character images are large
enough to cover most of the font
cover. All the characters are
making direct eye contact.
main cover line
Covers up a large portion
of the bottom section of
the article. "Superhero's
unite" emphasizing the
importance of the main
image. " the years boldest
comic book blockbuster
" telling the public that it
is the best comic book of
the year is a bold
statement that will make
people curious to find out
whether this is a true
statement.

11. Front cover analysis
Data line
The month and year that the
issue is released in. Informing its
target audience and members of
the public what issue they are
buying.
Cover line
Even though the main
audience will be
attracted to the main
covelline, as it is large
and bold it is the first
thing that will be
noticed when
someone picks up the
article. However the
covelline has the
ability to interest other
audience and attract
other people to the
issue. In this issue the
cover line is still clear
and is underneath the
main image of the
article. In two
different colors.
Barcode
A Typical
barcode which
indicates the
price to the
individual
interested in
purchasing the
issue.
Selling point
Behind the scene access often
interests people who have
interest in a certain movie as it
gives them a better insight to
what actually was happening
during the production of the
movie. Bold uppercase letters
give the point a larger
emphasize. Adding to the visual
impact that the magazine has.

12. Media micro features/macro features
Mise en scene
The Empire issue through the use
of mise en scene shows the its
audience that the issue will be
based on action. This is shown
through the colours used red, the
characters present on the issue,
the body language used by the
character's also represents the
fact there will be action involved
in the magazine. Through the
mise en scene a specific audience
that finds action movies
appealing is the main audience
that is targeted
Camerawork
The camerawork involved in
the front cover of the empire
magazine is capturing the full
body of the characters shows
us that the camera shot being
used is a long shot. This
allows the audience to see the
full appearance of the
characters.
Representation
The characters in the film are
represented as characters that
would be seen in genres such
as action, fantasy or science
fiction movies. The main way
this is represented is through
the clothing that the
characters are wearing and
through the action they are
carrying out which is
represented on the front
cover.
Genre
The genre
represented in
this movie is
action, the
reason why I
believe that
the genre that
the issue is
mainly
focusing in on
is action is
due to the
marvel
characters on
the front
cover of the
article.
my own planning
For planning my own
magazine cover for my
movie there are different
aspects of this issue that I
can reflect on and use for
my own movie despite the
fact that my movie is a
thriller. The bold
camerawork is something
that I want to use the
longshot which includes
the dull body image of
characters is powerful and
appealing. The mise en
scene is also important as
it allows the magazines
audience to identify what
genre the film is.

13. Draft magazine cover