2. Empire Magazine
Empire magazine is a British magazine; this magazine is published by Bauer
Consumer media. This film features film news, previews, reviews, articles of
other films etc. The magazine focuses on a mass media as they offer reviews
around American blockbuster films. The magazine is aimed at more towards
males than females. The magazine also gets sponsored by Barclays Bank, this
shows that by collaborating with other companies this magazine is going to be
successful.
Audience profile: http://www.bauermedia.co.uk/uploads/Empire-MediaPack-20111.pdf
4. Image
This is an medium close up of Henry Cavill
as his character ‘Superman’ in the film
Man of Steel. This image of superman is
very big. This shows that he is the main
Protagonist in the film and the main
feature of the magazine. Also the
character looking directly to the audience
creates this relationship between the two.
In the background there are other
intertextual references such as other
superhero films and action films. This
indicates that the target audience for this
magazine is for younger generation as well
as people who enjoy this genre.
The title of the film is capitalised making it
eye catching for the audience. the colour
of the headline reflects to the steel colour
which links with the film name. Also the
steer colour has a sparkle element this
gives a metallic effect.
The empire magazine is very
successful because they have
many followers through their
monthly subscriptions. They have
3.6% followers.
The strapline
This strap line will attract the
audience attention
MASTHEAD
The masthead is very bold and uppercase.
This shows this will draw the audience
attention. The masthead of the magazine is
capitalised in red front, this makes it eye
catching for the audience. The colour red is
ironic to film such as the red symbolises
supermans logo also superman is known for
red and blue colour scheme. The main
character is bleeding to the masthead. This
shows that they already have mass audience,
so by the colour and the front the audience
will essentially recognise the magazine brand.
Buzz word
using the word ‘exclusive’ attracts an
audience telling them that they are missing
out something. this will force the audience to
buy the magazine
This magazine also has references the
director of the film so people who like the
director are likely to buy this magazine
5. Empire magazine
This is a empire magazine that I pick out from the library.
This magazine also features the movie man of steel. This
magazine is very different to the other magazine that I
analysed. This magazine main focus is on Superman,
whereas the other magazine focuses on Superman and
other film. The difference between this magazine and the
other magazine is that, this magazine has lots of air and the
other with no air. The main feature of this magazine is on
Superman. This implies that this is a further addition to the
previous film, so people will easily recognise the film. Also it
allows the audience to make assumptions that this film will
be interesting and dangerous. This is emphasised by the
background
6. Here are things that the magazine features
inside:
Inside the empire magazine you will find
audiences tweet about the book of
Mormon. This tweets are mostly positive.
7. The next two pages we find is about the main image
which is about the film Man of steel. the writing is quite
basic and legible so that it is easy for the target audience
to read. In this article There's a quote by Zack Snyder,
the quote is very big and bold. This is very interesting as
it grabs the audience's attention, to encourage them to
read the article to find out the content that the quote was
used in. There is also a article about the old superman
and the film.
8. Intertextual references to other films
Les Miserables
Django Unchained
Oblivion
The last stand
There are other films
but I choose these
three in particular.
9. Advertisment
There are many more advertising
inside the magazine but I choose
this two in particular.
Advertising drink
Advertising a Film on DVD
12. The empire website is very different to the magazine. As the
website gets updated everyday, audience can find more
information about their film then the magazine,such as they
can find information about Cast, what’s the movie about,
watch the trailer, and audiences reviews. The audience can
navigate more in the website. For instance they can comment
on the film, enter competitions etc. As well as your film you
can find other films that interest you or the films that are
coming out or released.
The website delivering exclusive previews & trailers of highly
anticipated films:
● Breaking daily movie news & stories
● Video diaries with behind-the-scenes, unseen footage from
on-set locations
● Comprehensive archives of film reviews
● Blog spots and image galleries
● Celebrity interviews
● Competitions & quizzes
● Web chats with movie stars
13. Empire Magazine Overview
Target audience
The target audience for empire magazine
is for male and female. However mostly
aimed at middle class, aged between 1630
Empire
Empire stated that they don’t intended to
be gender specific, however the sales
indicate that males are the predominant
purchaser if this magazine and adverts.
Price
The magazine is around 3-4 pounds, this is
quite expensive, therefore the buyers of this
magazine will be people who love films
Audience interactivity
Audience interact through this magazine by
competitions, twitter, writing reviews, social
networking etc.
