SlideShare a Scribd company logo
1 of 11
Framework for
analyzing marketing
campaign products
By Emma Niemann
Shot one
In this image they have used an
establishing shot to show the setting of the
film, I think this shot is important as it
shows how large the area is suggesting
that the area is quite excluded and
isolated.
As the film is a horror/ thriller the
lighting contrasts to the normal
lighting conventions of a thriller due to
the bright natural lighting. In the
picture all you can see are trees
showing there isn't a large population
of people here making it a good
setting for a thriller or horror genre as
the characters will be seen as
The sound includes diegetic sound, including
the wind and birds in the background, creating
musicality as the footage links to the sound
heard.
Shot twoThey have now used a long shot
to introduce the main setting for
most of the films duration, the
long shot shows the one and
only house located into the
forest which is a key convention
for a thriller as the character
becomes a target for the
intruder.
The lighting has now contrasted
with the previous clip as they have
now used low key lighting which
creates more of a creepy
atmosphere. This will start making
the audience feel tense. The one
car shown suggests that there is
not many people living at this
house, again highlighting the
theme of vulnerability. The trees
are covering the front of the house
in this shot suggesting the theme
of being trapped.
The movements are very slow
throughout the trailer at the
beginning, with continuity editing
making the footage seem more
realistic this will effect the audience
as it will draw them into the film
creating a relationship with the
characters and the audience.
The sound is quiet at the beginning of the trailer
mostly including diegetic sounds of the forest
including wind and the birds chirping. The quiet
ambience helps create a creepy eery atmosphere for
the audience.
Shot Three
This clip still shows the
footage from the previous
clip with titles over the top
in a bold white font. The
font states “she can not
hear” this introduces a
large part of the story line
suggesting she is deaf, this
creates a new type of
vulnerability as she can not
hear for any problems.
Making the character deaf
is one of the unique selling
points as it makes the
audience sympathies with
the characters which
creates a new type of a
relationship.
The white text is very
bold and is easily seen as
it contrasts the
background shown.
“hear” is shown in a
bolder text which really
engages the audience
and helps emphasizes
the plot of the film. Due to
the little information it
also leaves the
audiences question
unanswered on why she
cannot hear making them
want to find out.
During this shot the camera is moving forward zooming into the footage while the titles
overlay. This helps add effect to the feeling of being trapped suggesting the camera is
the intruder coming closer to the house. The music has the same ambience of diegetic
sound however there is a slight creak heard making the audience feel uneasy as it may
suggest someone is lurking.
Shot four
This shot is very similar to
the other one shown, again
the white text is very bold
contrasting with the black
background, Before
showing this title the
previous one stated “she is
alone” and then added in
the “not” this was very
effective as a small change
can create such tension
which automatically makes
the audience anxious as to
what will happen.
The sound becomes more intense when
this title appears which is non diegetic. It is
a slight “boom” type noise which is faint
ands echoes which emphasizes the title
suggesting there is someone lurking such
as n intruder or murderer. The camera
continues to zoom into the house this helps
create tension as you don’t know what will
be at the end of the clip as the audience is
unsure what they are zooming into, making
it unpredictable.
We also learn that “she” is
a female character which is
usually seen in a thriller or
horror films as
stereotypically females are
seen as weak and
venerable compared to the
male gender as they can be
seen as fearful. “not alone”
is also presented as a
larger font which highlights
the storyline of the female
character being wanted or
stalked upon by an intruder
or someone she may
know?
Shot five
They have used a mid shot
of the character laying on
the sofa. The shot is
effective as it shows
different areas of mise en
scene. There is a book shelf
behind a lamp and a large
cream sofa which makes it
appear very homely. The
way she is laying shows she
feels very comfortable and
relaxed however she is
unaware of what is about to
happen which is used to
build up tension.
They have once again used low key lighting to stick to the
conventions of a horror and thriller genre. It also suggests that it
is night time due to the dark areas in the house. Night time
makes it harder to see an intruder lurking which creates the
dramatic mysterious atmosphere which is important for this
specific genre.
The sound is very quiet but
has this creepy eerie noise
which is non diegetic which
really creates the
atmosphere. She is also
looking on her laptop when
she gets a message pop up
which is diegetic sound. This
intrigues the audience as they
are unsure on who the
message has been sent from.
Shot six
The lighting is very dark in
this scene to keep the
identity hidden of the
antagonist, The male
character is also wearing a
white mask which highlights
the horror genre as the
audience will be frightened
as they do not know who it
is; introducing the sense of
the unknown.
The camerawork has been used in a very simple way which has introduced the
character but due to the dark lighting not much has been revealed. The mid shot
used is effective as it allows us to see the white mask and his body allowing us to
identify it is a male role.
They have used no
music and included no
non diegetic sounds.
You can hear her
deep breathing
showing the audience
her fear as she is
along and is unaware
who the intruder is
and what there motive
is. The use of silence
and just her breath
being heard is very
effective as this
creates tension.
Shot seven
This mid shot used is very
effective as it has captured her
facial expressions as she has
seen the intruder. But her face
seems like she is shocked
almost as she may know the
person, this leaves the
audiences questions
unanswered. Engaging them
into the film.
They have used diegetic
sound of her breath being
heard making the
audience understand she
is scared and feels
vulnerable. While she
runs forwards non
diegetic sound is
reintroduced and is very
loud as she runs towards
the door to close it its like
a bang sound which is
very dramatic.
Shot eight
This mid shot is very
effective as it allows the
audience to see a girl being
dragged and as it is a very
fast clip it creates tension as
the audience are unsure
what happened and creates
a dramatic atmosphere. The
shot allows characters to be
seen but the identity is still
hidden this is also due to the
low key lighting used
suggesting it is late at night.
They have used fast paced
montage editing of different
clips of the women trying to
escape and the intruder coming
after her. The short fast clips
are a great way to make
tension as it is not showing the
full scene which is almost
teasing the audience. The
footage being shown also
relates to the intense music
being heard.
In this scene they have included dramatic intense
music which links well with the horror scenes being
sho0wn. The music gets louder and louder which
shows musicality as the montage editing links well
with this. The music sounds like it is building up to
something creating a veery dramatic atmosphere and
makes the audience question what will happen next.
Shot nine
For one of there last clips
shown this one is very
dramatic due to the non
diegetic soundtrack being
heard in the background
which really enhances the
title being shown;
musicality.
The bold white text has been
repeated in this clip just like the
beginning of the trailer, this
reinforces the dramatic tense
atmosphere of the film
throughout. The bright white
bold writing contrasted the black
background showing
vulnerability which links to the
female character of the film.
They have also used a fade in
and out on the text which is
different o the strong music
being heard. There is a slight
zoom also reinforcing the
trapped feeling we are shown
throughout the trailer and the
film itself as being trapped is a
key theme in a horror film.

More Related Content

What's hot

Media Research - Black swan
Media Research - Black swanMedia Research - Black swan
Media Research - Black swanrhsmediastudies
 
Media Research - The Talented Mr Ripley
Media Research - The Talented Mr RipleyMedia Research - The Talented Mr Ripley
Media Research - The Talented Mr Ripleyrhsmediastudies
 
Pitch presentation
Pitch presentationPitch presentation
Pitch presentationsd160544
 
Media(Thriller Genre)
Media(Thriller Genre)Media(Thriller Genre)
Media(Thriller Genre)MeganObrienn
 
The Woman in Black
The Woman in BlackThe Woman in Black
The Woman in Blackgemmyyyyy
 
Real media research | Rebekah
Real media research | RebekahReal media research | Rebekah
Real media research | Rebekahrhsmediastudies
 
Donnie Darko Title Sequence Analysis
Donnie Darko Title Sequence AnalysisDonnie Darko Title Sequence Analysis
Donnie Darko Title Sequence Analysiselleahmedia
 
John Boundy Real Media Research
John Boundy Real Media ResearchJohn Boundy Real Media Research
John Boundy Real Media Researchrhsmediastudies
 
Codes & Conventions of Horror Film Trailers
Codes & Conventions of Horror Film TrailersCodes & Conventions of Horror Film Trailers
Codes & Conventions of Horror Film Trailersmootje2009
 
The woman in black trailer analysis
The woman in black trailer analysisThe woman in black trailer analysis
The woman in black trailer analysislottee16
 
Inception trailer
Inception trailerInception trailer
Inception trailerMD .
 
Media Research - Taxi Driver
Media Research - Taxi DriverMedia Research - Taxi Driver
Media Research - Taxi Driverrhsmediastudies
 
Textual research 1
Textual research 1Textual research 1
Textual research 1050246
 

What's hot (17)

Media Research - Black swan
Media Research - Black swanMedia Research - Black swan
Media Research - Black swan
 
Media Research - The Talented Mr Ripley
Media Research - The Talented Mr RipleyMedia Research - The Talented Mr Ripley
Media Research - The Talented Mr Ripley
 
Pitch presentation
Pitch presentationPitch presentation
Pitch presentation
 
Media(Thriller Genre)
Media(Thriller Genre)Media(Thriller Genre)
Media(Thriller Genre)
 
The Woman in Black
The Woman in BlackThe Woman in Black
The Woman in Black
 
Real media research | Rebekah
Real media research | RebekahReal media research | Rebekah
Real media research | Rebekah
 
Donnie Darko Title Sequence Analysis
Donnie Darko Title Sequence AnalysisDonnie Darko Title Sequence Analysis
Donnie Darko Title Sequence Analysis
 
John Boundy Real Media Research
John Boundy Real Media ResearchJohn Boundy Real Media Research
John Boundy Real Media Research
 
Sinister analysis
Sinister analysisSinister analysis
Sinister analysis
 
Codes & Conventions of Horror Film Trailers
Codes & Conventions of Horror Film TrailersCodes & Conventions of Horror Film Trailers
Codes & Conventions of Horror Film Trailers
 
The woman in black trailer analysis
The woman in black trailer analysisThe woman in black trailer analysis
The woman in black trailer analysis
 
Inception trailer
Inception trailerInception trailer
Inception trailer
 
The Shining
The ShiningThe Shining
The Shining
 
Media Research - Taxi Driver
Media Research - Taxi DriverMedia Research - Taxi Driver
Media Research - Taxi Driver
 
Textual research 1
Textual research 1Textual research 1
Textual research 1
 
Dont breathe analysis
Dont breathe analysisDont breathe analysis
Dont breathe analysis
 
6 sense
6 sense6 sense
6 sense
 

Similar to Framework media

The Forest - Film Trailer Analysis (horror)
The Forest - Film Trailer Analysis (horror)The Forest - Film Trailer Analysis (horror)
The Forest - Film Trailer Analysis (horror)lauryndainton
 
Analysis of a teaser trailer & a poster.odp start
Analysis of a teaser trailer & a poster.odp startAnalysis of a teaser trailer & a poster.odp start
Analysis of a teaser trailer & a poster.odp startlucynapper
 
Key Assessment Task
Key Assessment TaskKey Assessment Task
Key Assessment TaskJade Keeley
 
Shot and sound analysis
Shot and sound analysisShot and sound analysis
Shot and sound analysisSammysMedia
 
Media language investigation
Media language investigationMedia language investigation
Media language investigationShannenLeader
 
I spit on your grave - analysis
I spit on your grave - analysisI spit on your grave - analysis
I spit on your grave - analysisLauren Wood
 
Silence of the lambs
Silence of the lambs Silence of the lambs
Silence of the lambs JackyBoi1998
 
Charlotte - Real Media Research
Charlotte - Real Media ResearchCharlotte - Real Media Research
Charlotte - Real Media Researchrhsmediastudies
 
Scream 1996 Trailer - Detailed Description
Scream 1996 Trailer - Detailed DescriptionScream 1996 Trailer - Detailed Description
Scream 1996 Trailer - Detailed Descriptionphilippaenglish
 
Textual analysis challenge
Textual analysis challengeTextual analysis challenge
Textual analysis challengeameliagowens
 
The silence of the lambs
The silence of the lambsThe silence of the lambs
The silence of the lambsissyellensanger
 

Similar to Framework media (20)

The Forest - Film Trailer Analysis (horror)
The Forest - Film Trailer Analysis (horror)The Forest - Film Trailer Analysis (horror)
The Forest - Film Trailer Analysis (horror)
 
Textual analysis
Textual analysisTextual analysis
Textual analysis
 
Thriller Reseach
Thriller ReseachThriller Reseach
Thriller Reseach
 
Analysis of a teaser trailer & a poster.odp start
Analysis of a teaser trailer & a poster.odp startAnalysis of a teaser trailer & a poster.odp start
Analysis of a teaser trailer & a poster.odp start
 
Key Assessment Task
Key Assessment TaskKey Assessment Task
Key Assessment Task
 
Shot and sound analysis
Shot and sound analysisShot and sound analysis
Shot and sound analysis
 
Media language investigation
Media language investigationMedia language investigation
Media language investigation
 
I spit on your grave - analysis
I spit on your grave - analysisI spit on your grave - analysis
I spit on your grave - analysis
 
Silence of the lambs
Silence of the lambs Silence of the lambs
Silence of the lambs
 
The strangers
The strangersThe strangers
The strangers
 
Charlotte - Real Media Research
Charlotte - Real Media ResearchCharlotte - Real Media Research
Charlotte - Real Media Research
 
Scream 1996 Trailer - Detailed Description
Scream 1996 Trailer - Detailed DescriptionScream 1996 Trailer - Detailed Description
Scream 1996 Trailer - Detailed Description
 
Textual analysis challenge
Textual analysis challengeTextual analysis challenge
Textual analysis challenge
 
Research
ResearchResearch
Research
 
Film trailer analysis 2
Film trailer analysis 2Film trailer analysis 2
Film trailer analysis 2
 
Trailer analysis
Trailer analysisTrailer analysis
Trailer analysis
 
Trailer analysis
Trailer analysisTrailer analysis
Trailer analysis
 
The silence of the lambs
The silence of the lambsThe silence of the lambs
The silence of the lambs
 
The shining
The shiningThe shining
The shining
 
Scene analysis
Scene analysis Scene analysis
Scene analysis
 

More from emmabeth27

Question 3 final
Question 3 finalQuestion 3 final
Question 3 finalemmabeth27
 
Evaluation question 2 final
Evaluation question 2 finalEvaluation question 2 final
Evaluation question 2 finalemmabeth27
 
Digital technology essay
Digital technology essayDigital technology essay
Digital technology essayemmabeth27
 
Evaluation question 2
Evaluation question 2 Evaluation question 2
Evaluation question 2 emmabeth27
 
Idents in film teaser trailers
Idents in film teaser trailersIdents in film teaser trailers
Idents in film teaser trailersemmabeth27
 
Props presentation
Props presentationProps presentation
Props presentationemmabeth27
 
Story board 1
Story board 1 Story board 1
Story board 1 emmabeth27
 

More from emmabeth27 (13)

Question 3 final
Question 3 finalQuestion 3 final
Question 3 final
 
Evaluation question 2 final
Evaluation question 2 finalEvaluation question 2 final
Evaluation question 2 final
 
Digital technology essay
Digital technology essayDigital technology essay
Digital technology essay
 
Question 4
Question 4 Question 4
Question 4
 
Question 3
Question 3 Question 3
Question 3
 
Evaluation question 2
Evaluation question 2 Evaluation question 2
Evaluation question 2
 
Idents in film teaser trailers
Idents in film teaser trailersIdents in film teaser trailers
Idents in film teaser trailers
 
Props presentation
Props presentationProps presentation
Props presentation
 
Magazine
Magazine Magazine
Magazine
 
Final story
Final storyFinal story
Final story
 
Story board 1
Story board 1 Story board 1
Story board 1
 
The pitch
The pitchThe pitch
The pitch
 
Carrie
CarrieCarrie
Carrie
 

Recently uploaded

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfasiyahanif9977
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
DGTLmart : Digital Solutions for 4X Growth
DGTLmart  : Digital Solutions for 4X GrowthDGTLmart  : Digital Solutions for 4X Growth
DGTLmart : Digital Solutions for 4X Growthcsear2019
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingDove Soft Ltd
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 

Recently uploaded (20)

DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
DGTLmart : Digital Solutions for 4X Growth
DGTLmart  : Digital Solutions for 4X GrowthDGTLmart  : Digital Solutions for 4X Growth
DGTLmart : Digital Solutions for 4X Growth
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel Marketing
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 

Framework media

  • 2.
  • 3. Shot one In this image they have used an establishing shot to show the setting of the film, I think this shot is important as it shows how large the area is suggesting that the area is quite excluded and isolated. As the film is a horror/ thriller the lighting contrasts to the normal lighting conventions of a thriller due to the bright natural lighting. In the picture all you can see are trees showing there isn't a large population of people here making it a good setting for a thriller or horror genre as the characters will be seen as The sound includes diegetic sound, including the wind and birds in the background, creating musicality as the footage links to the sound heard.
  • 4. Shot twoThey have now used a long shot to introduce the main setting for most of the films duration, the long shot shows the one and only house located into the forest which is a key convention for a thriller as the character becomes a target for the intruder. The lighting has now contrasted with the previous clip as they have now used low key lighting which creates more of a creepy atmosphere. This will start making the audience feel tense. The one car shown suggests that there is not many people living at this house, again highlighting the theme of vulnerability. The trees are covering the front of the house in this shot suggesting the theme of being trapped. The movements are very slow throughout the trailer at the beginning, with continuity editing making the footage seem more realistic this will effect the audience as it will draw them into the film creating a relationship with the characters and the audience. The sound is quiet at the beginning of the trailer mostly including diegetic sounds of the forest including wind and the birds chirping. The quiet ambience helps create a creepy eery atmosphere for the audience.
  • 5. Shot Three This clip still shows the footage from the previous clip with titles over the top in a bold white font. The font states “she can not hear” this introduces a large part of the story line suggesting she is deaf, this creates a new type of vulnerability as she can not hear for any problems. Making the character deaf is one of the unique selling points as it makes the audience sympathies with the characters which creates a new type of a relationship. The white text is very bold and is easily seen as it contrasts the background shown. “hear” is shown in a bolder text which really engages the audience and helps emphasizes the plot of the film. Due to the little information it also leaves the audiences question unanswered on why she cannot hear making them want to find out. During this shot the camera is moving forward zooming into the footage while the titles overlay. This helps add effect to the feeling of being trapped suggesting the camera is the intruder coming closer to the house. The music has the same ambience of diegetic sound however there is a slight creak heard making the audience feel uneasy as it may suggest someone is lurking.
  • 6. Shot four This shot is very similar to the other one shown, again the white text is very bold contrasting with the black background, Before showing this title the previous one stated “she is alone” and then added in the “not” this was very effective as a small change can create such tension which automatically makes the audience anxious as to what will happen. The sound becomes more intense when this title appears which is non diegetic. It is a slight “boom” type noise which is faint ands echoes which emphasizes the title suggesting there is someone lurking such as n intruder or murderer. The camera continues to zoom into the house this helps create tension as you don’t know what will be at the end of the clip as the audience is unsure what they are zooming into, making it unpredictable. We also learn that “she” is a female character which is usually seen in a thriller or horror films as stereotypically females are seen as weak and venerable compared to the male gender as they can be seen as fearful. “not alone” is also presented as a larger font which highlights the storyline of the female character being wanted or stalked upon by an intruder or someone she may know?
  • 7. Shot five They have used a mid shot of the character laying on the sofa. The shot is effective as it shows different areas of mise en scene. There is a book shelf behind a lamp and a large cream sofa which makes it appear very homely. The way she is laying shows she feels very comfortable and relaxed however she is unaware of what is about to happen which is used to build up tension. They have once again used low key lighting to stick to the conventions of a horror and thriller genre. It also suggests that it is night time due to the dark areas in the house. Night time makes it harder to see an intruder lurking which creates the dramatic mysterious atmosphere which is important for this specific genre. The sound is very quiet but has this creepy eerie noise which is non diegetic which really creates the atmosphere. She is also looking on her laptop when she gets a message pop up which is diegetic sound. This intrigues the audience as they are unsure on who the message has been sent from.
  • 8. Shot six The lighting is very dark in this scene to keep the identity hidden of the antagonist, The male character is also wearing a white mask which highlights the horror genre as the audience will be frightened as they do not know who it is; introducing the sense of the unknown. The camerawork has been used in a very simple way which has introduced the character but due to the dark lighting not much has been revealed. The mid shot used is effective as it allows us to see the white mask and his body allowing us to identify it is a male role. They have used no music and included no non diegetic sounds. You can hear her deep breathing showing the audience her fear as she is along and is unaware who the intruder is and what there motive is. The use of silence and just her breath being heard is very effective as this creates tension.
  • 9. Shot seven This mid shot used is very effective as it has captured her facial expressions as she has seen the intruder. But her face seems like she is shocked almost as she may know the person, this leaves the audiences questions unanswered. Engaging them into the film. They have used diegetic sound of her breath being heard making the audience understand she is scared and feels vulnerable. While she runs forwards non diegetic sound is reintroduced and is very loud as she runs towards the door to close it its like a bang sound which is very dramatic.
  • 10. Shot eight This mid shot is very effective as it allows the audience to see a girl being dragged and as it is a very fast clip it creates tension as the audience are unsure what happened and creates a dramatic atmosphere. The shot allows characters to be seen but the identity is still hidden this is also due to the low key lighting used suggesting it is late at night. They have used fast paced montage editing of different clips of the women trying to escape and the intruder coming after her. The short fast clips are a great way to make tension as it is not showing the full scene which is almost teasing the audience. The footage being shown also relates to the intense music being heard. In this scene they have included dramatic intense music which links well with the horror scenes being sho0wn. The music gets louder and louder which shows musicality as the montage editing links well with this. The music sounds like it is building up to something creating a veery dramatic atmosphere and makes the audience question what will happen next.
  • 11. Shot nine For one of there last clips shown this one is very dramatic due to the non diegetic soundtrack being heard in the background which really enhances the title being shown; musicality. The bold white text has been repeated in this clip just like the beginning of the trailer, this reinforces the dramatic tense atmosphere of the film throughout. The bright white bold writing contrasted the black background showing vulnerability which links to the female character of the film. They have also used a fade in and out on the text which is different o the strong music being heard. There is a slight zoom also reinforcing the trapped feeling we are shown throughout the trailer and the film itself as being trapped is a key theme in a horror film.