1. Primary Research Results
Name: Emily Vaughan
Candidate Number: 3147
Center Name: St. Andrew’s Catholic School
Center Number: 64135
2. When I asked what a
suitable name for a soap
opera is my audience
responded with the most
popular to be Grange
Road. The name behind
this is that it is the centre
of where the action
happens for example
where the alley way is
and where the girl is
harassed by the male.
Grange Road had 53.85%
votes and Daleside had
30.77% and finally
Uplands and Southern
Hills has 7.69%. Finally,
South surrey has no
votes. Grange road
sounds like the typical
soap opera as some soap
operas are named after
places.
3. My audience think that 31-
40 year olds watch soap
operas the most with
38.46% and the second
most popular group was 11-
20 year olds 23.08% this
means I should gear the
topics in the soap opera
towards these ages as they
enjoy it the most. This
means my trailer should be
tailored for young adults to
the older audience.
4. According to my survey
the audience think that
the best setting for a
soap opera will be the
pub with 6/13 votes and
then the high street
which has 5/13 votes.
Finally, other votes are
for the alley way and
school with 1/13 each.
These are good settings
for soap operas as they
are the sort of places
local people would
attend.
5. People have said that
both Eastenders and
Hollyoaks are their
favourite soap operas
with 5/13 votes each
and Coronation street
with 3/13 votes this
means that I should
‘repeat’ some of the
things that these soap
operas include.
6. Out of all the soap
opera stories to
cover teen
pregnancy is the
highest as it has
the least votes
with 2.22. Also
homosexuality
was one of the
highest with 3.00
and fights had
3.70 votes. This
demonstrates
that I should
include some of
these topics as
they are
important.
7. 84.62% of people said that they think people watch soap operas because of escapism
and 15.38% watch it for interaction this means that the soap opera need to be the best
quality as possible so people can escape from their every day lives. This may be because
they are having hard times so they need to escape.
8. The audience think that soap operas are aimed at working class the most at 69.23% . From
this I will make sure my trailer appeals to this demographic this may be because the people
in middle class can relate to these situations and characters as the characters in soap
operas are usually working class.
9. In this question
it demonstrates
that soap operas
appeal to
females as 7/13
votes said that
soap operas
appeal to the
female gender
and 6/13 said
that soap operas
appeal to both
genders. This
demonstrates
that my soap
opera should
appeal to both
genders.
10. It is evident from
my survey results
that my soap
opera should be
promoted on
social media as
11/13 people
said that social
media is the best
place for
promotion for
example twitter,
Instagram and
Facebook. Social
media is a good
way to promote
as people can talk
about the
episodes and the
trailer can be
posted to create
‘hype’.
11. When asked why people
enjoy soap operas there
was a variety of answers.
For example one person
said it means people ‘can
personally relate to the
narrative’. Furthermore
people said that they
enjoy soap operas due to
the drama which is put
into the extreme. Lastly,
other people mentioned
that people watch it ‘to
escape’ this is because it
adds entertainment to
peoples lives so they can
relax and escape from
their current lives.
