SlideShare a Scribd company logo
1 of 8
 my primary target audience was between 13-20,
  however according to research it showed that 37.5% of
  people were between the ages of 12-14, my secondary
  target audience was between the ages of 26-50,
  however according to my research 31.3% of the people
  who took part, were between the ages of 15-17, and
  31.3% were between the ages of 18-20, this has formed
  my audience as I now know who to target and know
  that they would actually watch it.
 Also from looking at research it showed that 87.5% of
  the people who took part in my questionnaire were
  female, these people also said they would like to watch
  my documentary, however, only 12.5% of people were
  male, looking at this has also formed my research as I
  now know to target it to more females than males.
   From looking at research it told me that
    37.5% of the people who took part in my
    questionnaire said that they would prefer
    the documentary to be investigative
    and 62.5% of the people said that it
    should be informative, this decision has
    also been informed by secondary
    research because all the documentaries
    that I looked at were the same mode, for
    example
   Looking from research it showed that 68.8%
    preferred the mode to be informal, that was 11 out
    of the 16 people that I asked. The mode of my
    documentary is going to be informal, I will achieve
    this mode by having a young 16 year old female
    presenter and who would be interested in music
    like Drake, Rita Ora, Chris Brown, Rihanna.
   Voxpops- I am going to ask a variety of people (both teenagers and
    parents- 81.3% of people said I should interview teenagers, and 75.0%
    said I should ask parents) questions regarding their opinions on the
    morning after pill being given to girls as young as 13, for example ‘Do
    you think girls as young as 13 should be allowed to purchase the
    morning after pill without parental consent?’, ‘do you think it will
    influence them into having sex?’ and ‘why do you think the morning
    after pill would encourage them to have sex?’
   Music-I am going to use music like Drake, Chris Brown, Rihanna,
    Beyonce, Rita Ora and Usher.
   Cutaways- I am going to use cutaways of clinics, articles about the
    morning after pill for example ‘Contraception study says 13-year-
    olds should get the pill in certain scenarios’
   Expert opinion-I am going to interview a doctor from the local NHS
    clinic as 93.8% of people said I should interview a doctor
   Voice Over- as my target audience is from 12-14, I am going to have
    a 14 year old female to do the voice over.
   My documentary will fill a gap in the market because even
    though there are quite a few documentaries about
    sex, there isn’t one about young girls being able to
    purchase the morning after pill, and those other
    documentaries are targeted at adults and their
    presenters/people who do their voice over’s are adults
    (above 20) and that wouldn’t really attract teenagers, the
    person who is going to be doing my voice over is a 14 year
    old female. This would attract the correct audience
    because presenters are more formal whereas VO’s are a
    bit more laid back and relaxed, and have a VO leaves more
    time for the actual topic.
   As my documentary will only be 5
    minutes I am going to distribute it on
    various social networking sites, YouTube,
    and at the cinema before the showing
    of films. This is because these are the
    most voted for ways of distribution

More Related Content

What's hot (20)

Media graphs
Media graphsMedia graphs
Media graphs
 
Lady gaga questionnaire
Lady gaga questionnaireLady gaga questionnaire
Lady gaga questionnaire
 
Survey monkey results
Survey monkey resultsSurvey monkey results
Survey monkey results
 
Risk and romance
Risk and romanceRisk and romance
Risk and romance
 
Task 4
Task 4Task 4
Task 4
 
Poll Feedback
Poll Feedback Poll Feedback
Poll Feedback
 
Report
ReportReport
Report
 
Audience research media
Audience research  mediaAudience research  media
Audience research media
 
Audience research
Audience researchAudience research
Audience research
 
Resultss
ResultssResultss
Resultss
 
Audience research
Audience researchAudience research
Audience research
 
Interpretation of results
Interpretation of results Interpretation of results
Interpretation of results
 
My media a level questionnaire
My media a level questionnaireMy media a level questionnaire
My media a level questionnaire
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Denise Moultrie - Barnardos Workshop
Denise Moultrie - Barnardos WorkshopDenise Moultrie - Barnardos Workshop
Denise Moultrie - Barnardos Workshop
 
Who would be the audience for your media product?
Who would be the audience for your media product?Who would be the audience for your media product?
Who would be the audience for your media product?
 
Questionaire analysis
Questionaire analysisQuestionaire analysis
Questionaire analysis
 
Radio questionaire analysis
Radio questionaire analysisRadio questionaire analysis
Radio questionaire analysis
 
Primary research
Primary researchPrimary research
Primary research
 
Questionnaire responses
Questionnaire responsesQuestionnaire responses
Questionnaire responses
 

Viewers also liked (15)

Trabajo de aurora
Trabajo de auroraTrabajo de aurora
Trabajo de aurora
 
Staff assessment analysist
Staff assessment analysistStaff assessment analysist
Staff assessment analysist
 
Shot list
Shot listShot list
Shot list
 
Final research audit
Final research auditFinal research audit
Final research audit
 
Business cycles
Business cyclesBusiness cycles
Business cycles
 
Structure Explanation for NSC & Youth Village
Structure Explanation for NSC & Youth VillageStructure Explanation for NSC & Youth Village
Structure Explanation for NSC & Youth Village
 
Disney junction
Disney junctionDisney junction
Disney junction
 
Nature of globalisation
Nature of globalisationNature of globalisation
Nature of globalisation
 
Kyoto protocol and Copenhagen Summit
Kyoto protocol and Copenhagen SummitKyoto protocol and Copenhagen Summit
Kyoto protocol and Copenhagen Summit
 
Physiochemical factors influencing formulaon
Physiochemical factors influencing formulaonPhysiochemical factors influencing formulaon
Physiochemical factors influencing formulaon
 
Corruption
CorruptionCorruption
Corruption
 
Evaluation of unit 2 advert
Evaluation of unit 2 advertEvaluation of unit 2 advert
Evaluation of unit 2 advert
 
Suplemen materi photo shop xii-0
Suplemen materi photo shop xii-0Suplemen materi photo shop xii-0
Suplemen materi photo shop xii-0
 
Textual analysis
Textual analysisTextual analysis
Textual analysis
 
Mapping the development of my idea
Mapping the development of my ideaMapping the development of my idea
Mapping the development of my idea
 

Similar to Second idea pp

Similar to Second idea pp (20)

2. Research SF 2017
2. Research SF 20172. Research SF 2017
2. Research SF 2017
 
Research & analyses
Research & analysesResearch & analyses
Research & analyses
 
Target audience questionnaire
Target audience questionnaireTarget audience questionnaire
Target audience questionnaire
 
Summary of questionnaire results
Summary of questionnaire results Summary of questionnaire results
Summary of questionnaire results
 
Audience Research
Audience ResearchAudience Research
Audience Research
 
target audience survey results .pptx
target audience survey results .pptxtarget audience survey results .pptx
target audience survey results .pptx
 
Audience research proforma 2020
Audience research proforma 2020Audience research proforma 2020
Audience research proforma 2020
 
Audience research
Audience research Audience research
Audience research
 
Media questionnaire
Media questionnaireMedia questionnaire
Media questionnaire
 
Media questionnaire
Media questionnaireMedia questionnaire
Media questionnaire
 
Survey questions horror
Survey questions horrorSurvey questions horror
Survey questions horror
 
Questionnaire results and analysis
Questionnaire results and analysis Questionnaire results and analysis
Questionnaire results and analysis
 
Audience Profile
Audience ProfileAudience Profile
Audience Profile
 
Audience research proforma 2020
Audience research proforma 2020Audience research proforma 2020
Audience research proforma 2020
 
Target market research
Target market researchTarget market research
Target market research
 
Homelessness results
Homelessness resultsHomelessness results
Homelessness results
 
Audience research proforma 2020
Audience research proforma 2020Audience research proforma 2020
Audience research proforma 2020
 
Final major project primary research
Final major project primary researchFinal major project primary research
Final major project primary research
 
4 initial ideas
4 initial ideas 4 initial ideas
4 initial ideas
 
Presentation1eqd
Presentation1eqdPresentation1eqd
Presentation1eqd
 

More from DemiLowe

Logos and titles
Logos and titlesLogos and titles
Logos and titles
DemiLowe
 
Production schedule december
Production schedule decemberProduction schedule december
Production schedule december
DemiLowe
 
Production budget
Production budgetProduction budget
Production budget
DemiLowe
 
Contact list
Contact listContact list
Contact list
DemiLowe
 
To evaluate how successfully you achieved your intentions
To evaluate how successfully you achieved your intentionsTo evaluate how successfully you achieved your intentions
To evaluate how successfully you achieved your intentions
DemiLowe
 
Unit 6 6.3
Unit 6 6.3Unit 6 6.3
Unit 6 6.3
DemiLowe
 
6.2 (biggie&tupac, people like us & need for weed analysis)
6.2 (biggie&tupac, people like us & need for weed analysis)6.2 (biggie&tupac, people like us & need for weed analysis)
6.2 (biggie&tupac, people like us & need for weed analysis)
DemiLowe
 
Channel of distribution 26.10.12
Channel of distribution   26.10.12Channel of distribution   26.10.12
Channel of distribution 26.10.12
DemiLowe
 
Managing production
Managing productionManaging production
Managing production
DemiLowe
 
Mapping the development of my idea
Mapping the development of my ideaMapping the development of my idea
Mapping the development of my idea
DemiLowe
 
Audience feedback and swot analysis
Audience feedback and swot analysisAudience feedback and swot analysis
Audience feedback and swot analysis
DemiLowe
 
Production schedule december
Production schedule decemberProduction schedule december
Production schedule december
DemiLowe
 
Textual analysis
Textual analysisTextual analysis
Textual analysis
DemiLowe
 
Audience feedback and swot analysis
Audience feedback and swot analysisAudience feedback and swot analysis
Audience feedback and swot analysis
DemiLowe
 
Researcj into existing output
Researcj into existing outputResearcj into existing output
Researcj into existing output
DemiLowe
 
Researcj into existing output
Researcj into existing outputResearcj into existing output
Researcj into existing output
DemiLowe
 
Screen shots. idea 2
Screen shots. idea 2 Screen shots. idea 2
Screen shots. idea 2
DemiLowe
 
Sony jobs presentation
Sony jobs presentationSony jobs presentation
Sony jobs presentation
DemiLowe
 

More from DemiLowe (20)

Rhiana
RhianaRhiana
Rhiana
 
Logos and titles
Logos and titlesLogos and titles
Logos and titles
 
Production schedule december
Production schedule decemberProduction schedule december
Production schedule december
 
Production budget
Production budgetProduction budget
Production budget
 
Contact list
Contact listContact list
Contact list
 
To evaluate how successfully you achieved your intentions
To evaluate how successfully you achieved your intentionsTo evaluate how successfully you achieved your intentions
To evaluate how successfully you achieved your intentions
 
Unit 6 6.3
Unit 6 6.3Unit 6 6.3
Unit 6 6.3
 
6.2 (biggie&tupac, people like us & need for weed analysis)
6.2 (biggie&tupac, people like us & need for weed analysis)6.2 (biggie&tupac, people like us & need for weed analysis)
6.2 (biggie&tupac, people like us & need for weed analysis)
 
Channel of distribution 26.10.12
Channel of distribution   26.10.12Channel of distribution   26.10.12
Channel of distribution 26.10.12
 
Managing production
Managing productionManaging production
Managing production
 
Mapping the development of my idea
Mapping the development of my ideaMapping the development of my idea
Mapping the development of my idea
 
Audience feedback and swot analysis
Audience feedback and swot analysisAudience feedback and swot analysis
Audience feedback and swot analysis
 
Production schedule december
Production schedule decemberProduction schedule december
Production schedule december
 
Textual analysis
Textual analysisTextual analysis
Textual analysis
 
Audience feedback and swot analysis
Audience feedback and swot analysisAudience feedback and swot analysis
Audience feedback and swot analysis
 
Researcj into existing output
Researcj into existing outputResearcj into existing output
Researcj into existing output
 
Researcj into existing output
Researcj into existing outputResearcj into existing output
Researcj into existing output
 
Idea 3
Idea 3Idea 3
Idea 3
 
Screen shots. idea 2
Screen shots. idea 2 Screen shots. idea 2
Screen shots. idea 2
 
Sony jobs presentation
Sony jobs presentationSony jobs presentation
Sony jobs presentation
 

Second idea pp

  • 1.
  • 2.
  • 3.  my primary target audience was between 13-20, however according to research it showed that 37.5% of people were between the ages of 12-14, my secondary target audience was between the ages of 26-50, however according to my research 31.3% of the people who took part, were between the ages of 15-17, and 31.3% were between the ages of 18-20, this has formed my audience as I now know who to target and know that they would actually watch it.  Also from looking at research it showed that 87.5% of the people who took part in my questionnaire were female, these people also said they would like to watch my documentary, however, only 12.5% of people were male, looking at this has also formed my research as I now know to target it to more females than males.
  • 4. From looking at research it told me that 37.5% of the people who took part in my questionnaire said that they would prefer the documentary to be investigative and 62.5% of the people said that it should be informative, this decision has also been informed by secondary research because all the documentaries that I looked at were the same mode, for example
  • 5. Looking from research it showed that 68.8% preferred the mode to be informal, that was 11 out of the 16 people that I asked. The mode of my documentary is going to be informal, I will achieve this mode by having a young 16 year old female presenter and who would be interested in music like Drake, Rita Ora, Chris Brown, Rihanna.
  • 6. Voxpops- I am going to ask a variety of people (both teenagers and parents- 81.3% of people said I should interview teenagers, and 75.0% said I should ask parents) questions regarding their opinions on the morning after pill being given to girls as young as 13, for example ‘Do you think girls as young as 13 should be allowed to purchase the morning after pill without parental consent?’, ‘do you think it will influence them into having sex?’ and ‘why do you think the morning after pill would encourage them to have sex?’  Music-I am going to use music like Drake, Chris Brown, Rihanna, Beyonce, Rita Ora and Usher.  Cutaways- I am going to use cutaways of clinics, articles about the morning after pill for example ‘Contraception study says 13-year- olds should get the pill in certain scenarios’  Expert opinion-I am going to interview a doctor from the local NHS clinic as 93.8% of people said I should interview a doctor  Voice Over- as my target audience is from 12-14, I am going to have a 14 year old female to do the voice over.
  • 7. My documentary will fill a gap in the market because even though there are quite a few documentaries about sex, there isn’t one about young girls being able to purchase the morning after pill, and those other documentaries are targeted at adults and their presenters/people who do their voice over’s are adults (above 20) and that wouldn’t really attract teenagers, the person who is going to be doing my voice over is a 14 year old female. This would attract the correct audience because presenters are more formal whereas VO’s are a bit more laid back and relaxed, and have a VO leaves more time for the actual topic.
  • 8. As my documentary will only be 5 minutes I am going to distribute it on various social networking sites, YouTube, and at the cinema before the showing of films. This is because these are the most voted for ways of distribution