2. Survey monkey
I carried out a survey on survey monkey
because I felt like this was the best tool to
use as I am able to analyse my results in
useful bar charts that clearly show the
results and there correlations or
comparisons. I got a total of 67 results
which I was extremely happy about an gave
me a good working line. I made my survey
available on the social media, Facebook , as
I know this is the most diverse social media
site that I have, it also enabled family and
friends to share the link so there friend
could also can answer it. As you can see I
had 4 shares and so this widened the
available people to answer it.
3. Question 1
Question 1 provides me with a baseline
about who is answering my survey it
also allows me to later explain any
anomalies or unexpected results as the
ages of people are important with the
marketing of a film.
The most popular age group on this
survey was 17-20, this means I have a
very small percentage of under 18s or
people who haven't seen an 18s movie,
meaning these people are more likely to
pick horrors and thrillers are there genre
as they are old enough to see these
movies. My second most popular was
30-40 category and the lest popular was
the 16 and under.
4. Question 2
I asked this question to get an idea on
what genres people like, and how
popular the horror genre is.The genre
is the second most popular according
to these results. It got 19.40% of my
total results which means 13 people out
of 67 picked horror, I think this is
because I gave man results and people
could choose between many genres of
film. However I designed my survey like
this so I wasn’t asking people to lie or
pick there second choice of film trailer.
I made an other box so that people with
particular genres were ale to answer
truthfully and it also enabled me to see
any genres I could have missed.
5. Question 3
This question made it easier for me
to think about the future trailer but
also what should be in it. I found
that jump scares and scary tension
building music where the most
important one and had the same
score of 37.31%.They where both
just as popular , creepy scenes was
the next and last most popular as
no other category was picked.
Giving creepy scenes the score of
25.37%
This gives me a great idea on what
should be in my trailer, also what is
expected of an audience
6. Question 4
This question enabled me to get an
idea on what age rating people expect
a horror movie to be.The good thing
about this survey is that 43.28% of
people that answered the survey are
21 and over. Also because I know who
answered off the social media site I
worked out that at least ¾ of them
have children of there own.This shows
what an adult parent would expect a
horror movie to be, as they put in an
opinion heavily based on what they
would like there children to see. I can
see from the results that 15 is most
popular and then 18 is slightly below.
This gives me an idea that a lot of
people expect the person to mature
enough to watch the horror.
7. Question 5
This questions was so I had an idea
on who was answering my
questionnaire.Also because I have
some categories that are popularly
selected it also gives me an idea if
there is a difference between how a
female perceives a horror movie to
how a male would. For example on
question 3 two categories weren't
selected at all implying that the
males and females all picked the
most popular categories and so
therefore have similar opinions of
that question.
