This document summarizes the results of a survey about soap operas. The survey was conducted to help create a teaser trailer for a new soap opera. Key findings from the survey include: - Most viewers watch soap operas for escapism and personal identification with characters. - Romance and thrillers were the most enjoyed genres. - The target demographics are teenagers to young adults, but the trailer will also appeal to older audiences. - EastEnders is the most popular existing soap opera among respondents.

1. Primary Research Results
Name: Chloe Haynes
Candidate Number:1141
Center Name: St. Andrew’s Catholic School
Center Number:64315

2. This is photographic evidence of people answering my survey to
help with decisions when making my soap opera teaser trailer.
This is representing that people who answered my survey were
both male and female so my results are from the viewpoint of
male and females and mostly of a younger audience.

3. Due to 72 % of people thinking soap operas are watched for ‘escapism’ (Katz) they need to be able to be easy to
watch and dramatic so it is not too similar to their own life situations. 16% people also think soap operas are
watched for ‘personal Identification’ (Katz) which means the trailer will have to be entertaining for people to talk
about there upcoming soap with other people. To achieve this in my trailer I will show some of the situations
that happen in my soap and leave it with a cliff hanger at the end so people can discuss what might happen in
the upcoming soap opera.

4. It is evident from my survey results that women are more attracted to soap operas than men as 95%
voted they were, so in my soap opera trailer, I will include males in my trailer and situations men can
relate to. In order to attract both males and females not only females.

5. The 50% of the people who filled out my survey enjoy to watch romances then the second most enjoyed at
39% was thrillers. So I will involve these themes within my soap opera trailer to attract a larger audience.
Throughout my trailer I will also be able to include other themes that will present In my soap opera so the
audience get an idea of what to expect.

6. From my survey results I can tell that most people who watch soap operas are
between teenagers to young adults, so I will use young characters in my trailers
to attract the younger audience, However to attract an older audience when
watching my trailer I will focus on serious situations they can relate to.

7. The results from survey show that the majority of people feel soap operas are aimed at an
older audience, therefore the main audience I will need to target in my trailer for a more
mature demographic rather than younger.

8. From my results I can tell the main class, soap operas are aimed at are working
class to middle class. From this I will make sure my trailer appeals to this
demographic. However, It means there is a gap in for upper classes in soap operas
because it lacks upper class characters and life situations. It tends to be more
focused on working class families.

9. Based on these results I will try to create a soap opera trailer that has similarities to EastEnders trailers and
their TV episodes as this is the type of soap the majority of people want to watch. I will not make my trailer
similar to Emmerdale as 0% of people watch Emmerdale. This tells me for my soap opera to be popular it
should be similar to EastEnders.

10. 67% did not agree soap operas reflect their personal life which connotes that the story lines
showed on soap operas are not realistic enough and the audience are unable to relate to real life
events. This suggests why people prefer to watch reality TV rather than Soap Operas.
However, 34% of people agreed soap operas reflected their personal life which signifies certain
soap operas are not as unrealistic as others.

11. By asking people this question it gives me an idea of what the audience wants to
watch and how I can make my soap opera appeal more to an audience, it also
gives me an idea of what lacks in soap operas and needs to be taken into account
when making my soap opera trailer.

12. By asking this question this tells me what to focus on when making my soap opera trailer
and what information to include on my trailer for example what time and date my soap
will be shown. It also tells me what the viewers like to see for example ‘the idea of a
community’ which is shown in every soap opera.

13. Conclusion
The results from my survey have enabled me to get a
better understanding into what the audience would like
to see in a new soap opera and what they currently
dislike about the soap operas that are already exhibited
on TV.
I will take into account peoples opinion to help me
while I make my soap opera magazine and teaser
trailer.