This document discusses target audiences for horror films. It notes that horror films are often rated 15 to attract teenagers aged 15-25 who enjoy the thrills of the genre. It also states that horror films appeal to working class audiences seeking cheap entertainment, while middle and upper classes prefer sub-genres like romance or psychological thrillers. The document recommends targeting women aged 18-24, as they are most likely to watch horror films, and including some dramatic elements to further appeal to this demographic. It finally mentions that horror films are popular for couples and groups to watch together to provide an easy conversation topic afterwards.

1. Although my target audience is slightly older than
15 my film will be rated a 15 so larger amounts of
people are able to watch the film. Horror films are
also often aimed at teenagers from 15-25 because
younger people like thrills that the horror films
provide, they are also less put off by supernatural or
gory imagery, compared with an older audience.
Horror films are often aimed at the working class because they seek thrills for a relatively
cheap price, middle and upper classes often watch sub-genres of horror films such as
romance or psychological because they seek more from a film.
Women between the ages of 18-24 are the demographic who are most likely to
watch a horror film, I am therefore going to aim my film at this demographic
because it’s the most popular and will mean that my film will reach a much
broader audience. My film is also likely to have a few elements of drama, so it is
likely to appeal to this audience more.
People often watch horror films as couples or groups. Horror films are popular for both
types because they often give people a good conversation topic after watching the film, it
makes conversation easier with new couples or groups of friends.