It’s often said that we can learn more from failure than success. We’ll be taking a look at the BC NDP 2013 election digital strategy, talking about successful tactics and tools, and the lessons we learned. Despite the failure of the campaign, the digital effort – online engagement, fundraising, and outreach – broke new ground in many areas.
Michael Roy is the Director of Communications at the BC NDP. He oversees the party’s digital outreach and paid media, and had the pleasure of working with a talented team during the last campaign.