Big data—that ever-expanding universe of digital influencers and exploding number of social media conversations—can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
Join Cision’s Heidi Sullivan and Dave Lundstrom for a complimentary webinar that explores the basics of big data and how to leverage it to positively impact your brand.
The New PR: Integration Strategies That WorkCision
Social marketing, native advertising, content marketing and brand journalism are fueling radical changes in communication. To succeed, PR pros need a truly integrated strategy.
Branded video views increased 73 percent from Q3 2013 to Q3 2014. Is your content strategy keeping pace? Get the latest video best practices, from creation and distribution to platform customization and measurement.
How Nonprofits Can Leverage Social Media to Drive Donations, Awareness, & Eng...tracx
How can nonprofits use social media in a way that makes sense for their audience and brand? Find out in this presentation from our 10/19 Lunch and Learn in NYC, including panelists from the #IceBucketChallenge, #Donate, and #DiabetesDanceDance.
Identifying, empowering, and asking for more from your influencers, presented...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, SocialSphere and Harvard’s Institute of Politics' John Della Volpe explains how best to identify, empower, and ask for more from your most important social media influencers.
He shares a case study from his work with the Los Angeles Kings hockey team about empowering fans through Twitter engagement.
Ask, measure, learn, presented by Lutz FingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, LinkedIn's Lutz Finger shows how to extract significant business value from social media data with the Ask-Measure-Learn system.
He guides you through the steps of asking the right questions, measuring the right data, and learning from the results.
What 2016 Holiday Shopping Trends Mean for 2017 Social Ecommercetracx
[WEBINAR SLIDES]
'Tis the season to be selling. The days between Black Friday and Christmas each year generate almost double revenue compared to the rest of the year.
More sales equals more insights. And there’s no better way to glean those insights than from social media listening and analysis — that's where Tracx comes in.
In this webinar, you'll learn:
Which social media marketing tactics won over holiday shoppers
What 2016 holiday social media trends mean for 2017
The effect of mobile and social on "anywhere, anytime" shopping
Which tactics and promotions you should try in 2017
How to glean more consumer insights with a tool like Tracx
The New PR: Integration Strategies That WorkCision
Social marketing, native advertising, content marketing and brand journalism are fueling radical changes in communication. To succeed, PR pros need a truly integrated strategy.
Branded video views increased 73 percent from Q3 2013 to Q3 2014. Is your content strategy keeping pace? Get the latest video best practices, from creation and distribution to platform customization and measurement.
How Nonprofits Can Leverage Social Media to Drive Donations, Awareness, & Eng...tracx
How can nonprofits use social media in a way that makes sense for their audience and brand? Find out in this presentation from our 10/19 Lunch and Learn in NYC, including panelists from the #IceBucketChallenge, #Donate, and #DiabetesDanceDance.
Identifying, empowering, and asking for more from your influencers, presented...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, SocialSphere and Harvard’s Institute of Politics' John Della Volpe explains how best to identify, empower, and ask for more from your most important social media influencers.
He shares a case study from his work with the Los Angeles Kings hockey team about empowering fans through Twitter engagement.
Ask, measure, learn, presented by Lutz FingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, LinkedIn's Lutz Finger shows how to extract significant business value from social media data with the Ask-Measure-Learn system.
He guides you through the steps of asking the right questions, measuring the right data, and learning from the results.
What 2016 Holiday Shopping Trends Mean for 2017 Social Ecommercetracx
[WEBINAR SLIDES]
'Tis the season to be selling. The days between Black Friday and Christmas each year generate almost double revenue compared to the rest of the year.
More sales equals more insights. And there’s no better way to glean those insights than from social media listening and analysis — that's where Tracx comes in.
In this webinar, you'll learn:
Which social media marketing tactics won over holiday shoppers
What 2016 holiday social media trends mean for 2017
The effect of mobile and social on "anywhere, anytime" shopping
Which tactics and promotions you should try in 2017
How to glean more consumer insights with a tool like Tracx
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
Putting young people at the heart of marketing campaigns | The future of enga...CharityComms
Marnie Winter-Burke, senior digital marketing officer and James Barker, associate head, digital engagement, NSPCC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Brandon Crist, CEO & Founder, Crist Media Group
Twitter Handle: @CristMedia
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
Cut Through the Noise: Listen to Your AudienceMadouPDX
With the explosion in communication channels and competition for attention, nonprofits need to cut through the noise by focusing on their audiences' needs. Delivered at the National Council on Nonprofits confab, March 31, 2016
Cision PR Edition: Uncover Your Audience's Influencers! Cision
Media contacts are increasingly present on social media. Does your brand know how to reach them? Cision PR Edition can help. Learn how Cision PR Edition allows users to listen to niche conversations in real time, discover top influencers and engage on social platforms.
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Millennials are Reshaping the Buying & Selling ExperienceChelsea Peitz
Information about today's real estate marketplace and how Millennial preferences are affecting the real estate industry and how realtors and lenders communicate and interact with this demographic.
GDPR – an opportunity for engagement and growth? | The future of engagement c...CharityComms
Kavya Kaushik, product manager, Sage Publishing and Daniel Fluskey, head of policy and external affairs, Institute of Fundraising
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoySocialMedia.org
In her BlogWell DC presentation, USA TODAY's Social Media Analyst, Glenna DeRoy, shares how they made charity cooler than Justin Bieber with their Twitter campaign.
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
In this transformative election year, you need to do more than just get people to read your PAC communication.
You need to convince them why your PAC is important, not just for your organization but for them as a member or employee. But how?
The answer is strong, strategic communication.
Turn your annual solicitations into targeted outreach with tips and best practices from noted PAC consultant Amie Adams. Amie will teach you how to create effective messaging that drives engagement and ultimately increases donations to your PAC.
See how you can:
- Ensure your message resonates with email solicitation best
practices
- Capture your audience’s attention using visual
communication
- Add context to your message by relating to the 2016
elections
- Get specific tips and see examples of successful messages
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
Putting young people at the heart of marketing campaigns | The future of enga...CharityComms
Marnie Winter-Burke, senior digital marketing officer and James Barker, associate head, digital engagement, NSPCC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Brandon Crist, CEO & Founder, Crist Media Group
Twitter Handle: @CristMedia
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
Cut Through the Noise: Listen to Your AudienceMadouPDX
With the explosion in communication channels and competition for attention, nonprofits need to cut through the noise by focusing on their audiences' needs. Delivered at the National Council on Nonprofits confab, March 31, 2016
Cision PR Edition: Uncover Your Audience's Influencers! Cision
Media contacts are increasingly present on social media. Does your brand know how to reach them? Cision PR Edition can help. Learn how Cision PR Edition allows users to listen to niche conversations in real time, discover top influencers and engage on social platforms.
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Millennials are Reshaping the Buying & Selling ExperienceChelsea Peitz
Information about today's real estate marketplace and how Millennial preferences are affecting the real estate industry and how realtors and lenders communicate and interact with this demographic.
GDPR – an opportunity for engagement and growth? | The future of engagement c...CharityComms
Kavya Kaushik, product manager, Sage Publishing and Daniel Fluskey, head of policy and external affairs, Institute of Fundraising
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoySocialMedia.org
In her BlogWell DC presentation, USA TODAY's Social Media Analyst, Glenna DeRoy, shares how they made charity cooler than Justin Bieber with their Twitter campaign.
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
In this transformative election year, you need to do more than just get people to read your PAC communication.
You need to convince them why your PAC is important, not just for your organization but for them as a member or employee. But how?
The answer is strong, strategic communication.
Turn your annual solicitations into targeted outreach with tips and best practices from noted PAC consultant Amie Adams. Amie will teach you how to create effective messaging that drives engagement and ultimately increases donations to your PAC.
See how you can:
- Ensure your message resonates with email solicitation best
practices
- Capture your audience’s attention using visual
communication
- Add context to your message by relating to the 2016
elections
- Get specific tips and see examples of successful messages
Are Your Grassroots Efforts Generating Enough Buzz?Cision
With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Organisation: The Key To Content Marketing SuccessKoozai
For tips on productivity, check out James' presentation at the Content Marketing Show. Learn how to better organise yourself, your teams and your content campaigns.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
The current challenges and opportunities of big data and analytics in emergen...IBM Analytics
Big data and analytics present many possibilities for emergency management specialists and first responders. Some of these benefits include pinpointing vulnerabilities, bringing in the right resources and maximizing existing resources to pave the way to adoption. However, these opportunities are not without challenges. Emergency management experts Adam Crowe, Director, Emergency Preparedness at Virginia Commonwealth University; William Moorhead, President of All Clear Emergency Management Group; and Gary Nestler, Associate Partner and Global Leader, Emergency Management solutions at IBM discuss these challenges and opportunities in this slideshare—which is intended to help disaster management stakeholders achieve the most accurate situational awareness using analytics.
Discover analytics solutions for emergency management http://ibm.co/emergencymgmt
Publish. Share Your Expertise. Drive Engagement.LinkedIn
Maya Pope-Chappell talks about how university leaders, faculty and administrators are using LinkedIn's publishing platform to share their insights, perspectives and expertise.
Increasing Voter Knowledge with Pre-Election Interventions on FacebookMIT GOV/LAB
As part of our Data Science to Solve Social Problems series, Facebook Data Scientist Winter Mason presented on efforts to increase online civic engagement.
Social and Digital Media for Wisconsin Counties AssociationDon Stanley
Presented to the Wisconsin Counties Association on 2/6/13. This session is designed for county executives and administrators to help them understand the shifting landscape of social media and how government agencies can leverage social media tools. This is a 30 minute version of our 1/2 day workshop. If you have any questions about your longer workshops, please contact us directly.
Australian Political Parties and social media: uses and attitudesStephen Dann
Australian Political Parties and social media talks about how the Twitter accounts of political candidates from the W.A. senate re-election fared under analysis from the Twitter Content Classification framework (Plus a brief overview of Day 1 of the #cmpm2014 conference)
Five Social Media Trends We Spotted in the MidtermsCision
The 2010 midterm elections weren’t just fought across TV and radio – they were fought across social media networks too. For three weeks, Vocus monitored key races in Massachusetts, Kentucky
and Nevada to spot emerging trends – here’s what we found…
UX Race to the White House: Campaign Site Best PracticesAnswerLab
Candidates must optimize website user experience to stay competitive in the 2016 Election. They'll need to increase digital engagement with voters to mobilize money, volunteers, and votes to win the election.
In this presentation, AnswerLab UX researcher Charlotte Hult defines the elements of a successful a campaign website experience.
Graham Davis - Social Media in PoliticsSMCgreatlakes
From how today’s political campaigns are using (and misusing) social media to how social media is changing the way we get news and information, Graham Davis’ presentation will focus on how social media is changing our political life – and what it means for you, even if you don’t work in the political world.
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
It doesn’t matter if your pitch is well-written and your story is exciting. If you aren’t meeting the reporter’s and publication’s needs, you won’t get coverage.
But how can you make your pitch stand out from the 38,000 emails top-tier reporters receive every year? Use editorial calendars to target your pitching efforts.
Cision’s Anna Marevska will give you an in-depth look at how editorial calendars can shape your media relations strategy and improve its effectiveness.
Anna will show you how to:
- Uncover opportunities by searching editorial calendars
- Target key media outlets based on scheduling information
- Plan ahead with access to lead times and deadlines
- Connect with media contacts at the right time
How to Monitor Anything Social: 2016 Federal Budget AnalysisCision
100,000 Canadians is a Huge Sample Size …
In 2015 we monitored social media mentions about the federal budget release and found that 100,000 Canadians engaged in the conversation. We’re doing it again this year to find out what they think about Prime Minister Justin Trudeau’s debut budget. Join us to learn how to monitor events like this yourself in real time and pull actionable insights your team needs.
Register today to find out:
-Why social media makes a great focus group
-How to collect and scrub social data for insights analysis
-How news media impacts a social conversation
-What makes the difference between a viral comment and a
dud
Are your pitches getting the silent treatment?
Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching.
At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage.
Michael will show you how to:
- Plug holes in your media list that you didn’t know existed
- Warm up cold emails through influencer outreach on social
- Flesh out pitches with a novel approach to using HARO
queries
Sway coverage decisions by adding in the new factor that’s currently costing you placements
With the Nevada caucus approaching, learn how Former Secretary of State Hillary Clinton and Senator Bernie Sanders stack up nationally and in the Silver State. Find out which topics each candidate leads on and learn more about their policies on issues like the economy, immigration and healthcare.
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"Cision
Rafe Gomez, owner of VC Inc. Marketing, will share how he used Cision influencer search to get one his clients a segment on NBC’s “Today.”
● Target the right influencers and earn more placements
● Expand your reach by building relationships with influencers
● Grab journalists’ attention with standout media pitches
● Gain media coverage using pitching best practices
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Cision
If you don’t have the right resources, your brand can’t defend itself. So how can you quickly and confidently take control of a developing crisis?
Learn how Visit North Carolina’s Scott Peacock used crisis communication best practices and Cision Global Insights to keep the state’s tourism afloat during a crisis-filled summer.
View our free, on-demand webinar at http://www.cision.com/us/resources/webinars-events/can-your-brand-handle-a-crisis/.
Do you resolve to drive better content marketing results in the new year?
You will need a killer content plan.
Get help creating your plan from Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks. Find out how to create strong content that positions your brand as a leader in its industry.
In the webinar, Gini will teach you how to:
Develop a comprehensive content plan from A to Z
- Choose the right types of content for an effective plan
- Drive results through content distribution
- Earn mindshare and valuable links using media relations
If your pitches don’t turn into the coverage your brand needs, it’s time to switch how you pitch.
Ian Greenleigh, “The Social Media Side Door” author, will help you leverage social media to grab journalists’ attention, bypass media gatekeepers and get the coverage your brand deserves.
Ian will show you how to:
-Skip the line and reach news organizations with social ads
-Build rapport and trust with journalists across social channels
-Become indispensable through content and data sharing
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
Media Training: How to Prep Execs for the Big InterviewCision
Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly?
Brad will teach you how to train your execs to:
Transform your media coverage with one simple technique
Showcase your brand’s best traits with effective media responses
Portray your organization positively when answering challenging questions
Avoid repetition but keep messaging consistent
Your audience craves content, and they don’t always have time to sit down and read a blog or watch a video. Podcasts give your audience an easily accessible, on-the-go option. Discover the best podcasting strategies for your brand with the host of MarketingProfs’ Marketing Smarts podcast Kerry O'Shea Gorgone.
Meerkat and Periscope are experiencing exponential growth. Since their launch in March, the two apps have seen over 1.5 million live streams. We detail best practices for video streaming so that you can get the most benefit out from these two growing social platforms.
Two-thirds of brand crises go international within 24 hours. Can you quickly quell trouble? Preparation starts now, says crisis management expert Peter LaMotte.
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
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9. Examine Micro-Audiences:
Share of voice per topic or demographic
… but Clinton is the leading the share of voice around Immigration
Sanders leads overall share of voice…
11. What can I do for my brand?
• Examine share of voice
• Understand micro-audiences
• Trendspotting
12. How do I do it?
• Select your business objectives
• Identify the right tools
• Identify the right data sets
• Iterate based on results
• Visualize results
16. “If the news is
that important,
it will find me.”
- A college student in an article by Brian Stelter in The New York Times, March 2008
17. Use Big Data
to identify
the top
influencers
at the time
for a topic
18. What can I do for my brand?
• Find new voices that resonate with your audience
• Identify conversations in real-time
• See the topics that matter to your community
19. How do I do it?
• Identify the conversations you want to find
• Find the people that inspire action
• Build relationships with those most likely to engage
• Measure & iterate
20. DIY in Real-Life:
Sanders v Clinton on Social
The Data:
• 3.5+ million social media mentions
• Feb. 8 - Feb. 12
• Twitter, YouTube, online forum comments and
Facebook fan pages mentions
21. DIY in Real-Life:
Sanders v Clinton on Social
The Search String:
• ((clinton (hillary OR election OR elected OR elections OR caucus* OR convention OR conventions OR
nominate OR nominated OR nomination OR nominations OR nominating OR "nominee" OR electoral OR
delegates OR delegate OR speach OR speech OR speaches OR speeches OR potus OR rep OR dem OR
reps OR dems OR rally OR rallies OR GOP* OR legislat* OR democratic OR endors* OR support* OR
policy OR policies OR politics OR political OR politician OR politicians OR poll OR polls OR ballot OR
ballots OR republican OR republicans OR democrat OR democrats OR debate OR debates OR primary OR
primaries OR campaign* OR candidate* OR president* OR vote OR votes OR voted OR voting OR voters
OR voters OR 2016 OR Cruz OR paul OR trump OR rubio OR bush OR christie OR carson OR kasich OR
omalley OR "o malley" OR sanders OR fiorina)) OR hillary2016 OR clinton2016 OR "clinton 2016" OR
hillaryclinton* OR Author:hillaryclinton OR "hillary for america" OR imwithher) OR #clinton*