Presentation from the seminar for watchdog organizations "Key communication principles of watchdog organizations: what works?" organized by Citizens Network - Watchdog Poland in cooperation with Helsinki Foundation for Human Rights and the European Center for Not-for-Profit Law with support of the Swiss Agency for Development and Cooperation and Trust for Civil Society for Central and Eastern Europe along with Oživení (Czech Republic) with support of the Open Society Foundation in Prague, Warsaw, October 17 - 18, 2013.
Author: Jitka Nesrstova, Greenpeace Czech Republic.
Presentation from the seminar for watchdog organizations "Key communication principles of watchdog organizations: what works?" organized by Citizens Network - Watchdog Poland in cooperation with Helsinki Foundation for Human Rights and the European Center for Not-for-Profit Law with support of the Swiss Agency for Development and Cooperation and Trust for Civil Society for Central and Eastern Europe along with Oživení (Czech Republic) with support of the Open Society Foundation in Prague, Warsaw, October 17 - 18, 2013.
Author: Jitka Nesrstova, Greenpeace Czech Republic.
2013 media relations summer camp at the hamilton spectatorJay Robb
Here's the media relations 101 primer that will lead off the 2013 Media Relations Summer Camp at The Hamilton Spectator for 22 nonprofits & community groups from Hamilton, Ontario. PR pros will help campers polish, practice & then pitch story ideas to a panel of editors and reporters. The best pitches from past camps have wound up in print. Launched in 2008, the camp is offered free of charge as a thank you to dedicated community builders.
Marketing for libraries and other nonprofits cannot be relegated to a marketing department. It can be accomplished everyday by frontline staff through their relationships with the public.
Skills for the customer centered economy, st. louis oct 15 2014Blair Forlaw
Trends and challenges facing business and talent in the Age of the Customer. Background for panel discussion with HR leaders from five customer-centric firms. St. Louis Oct 15.
"Walk your Precinct" provides practical and actionable tips for any library looking to engage their community in new and unexpected ways. The slides do not focus on programs as much as best-practices for 'getting outside the library'. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
Budget Friendly Ideas for Donor StewardshipMarina Dawson
This webinar, presented by Vanessa Chase, offers ideas for creating a donor stewardship plan that uses cost-effective stewardship tactics, and covers: why donor stewardship is the one of best way to grow your fundraising revenue; 5 tips to create a donor stewardship plan; easy, cost effective donor stewardship ideas.
Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/budget-friendly-ideas-for-donor-stewardship.aspx
https://bloomerang.co/resources/webinars
Erica Waasdorp will show you the best approaches to keep your monthly donors giving for years on end, using tools you already have in place.
THE OBJECTIVES
•How not why
•CSR v PR
•The Business Case
•To assist communication with business
•To help maximize value from business partnership opportunities.
ISSUES AND CHALLENGES
•The boundaries of responsibility
•Beyond compliance
•Setting and meeting standards
•Building trust and confidence
•Governance and corruption
•Local economic development
•Social inclusion
•Environmental protection
•Emerging population issues
•Making partnerships work
DEFINING ‘PARTNERSHIP’
•“An association between people in business where the risks and benefits are shared”
•“A relationship between people (as in marriage, games-playing and dancing)”
What Works
•Business Imperative : The Business Case
•Transparency
•Shared vision, goal and objectives
•Partnership
•Understanding of ‘others’ perspective
•Understanding of reality what works
•Adaptability and adoptability
What does not Work
•Arrogance
•Contractor –contractee relationship
•No match with core objectives of both the NGO and the Corporate
•Too much of turbulence in the external environment
Some Successful examples
•Project Shakti
•Daimler Chrysler
•One world and British Telecom
•Microsoft and CAP foundation
Making the Right Career Move by The Dahill Groupthedahillgroup
http://www.thedahillgroup.com | Please visit our website to download.
Today’s fast-paced energy industry presents a world of career opportunities for the ambitious professional, however; highly-coveted positions come with great competition. So, how does one position oneself to compete in such a dynamic and evolving environment? In her presentation, industry-insider, Founder and CEO, Elizabeth Dahill taps into her extensive energy experience to discuss what skills, attributes and undertakings are needed to find the next great career move.
2013 media relations summer camp at the hamilton spectatorJay Robb
Here's the media relations 101 primer that will lead off the 2013 Media Relations Summer Camp at The Hamilton Spectator for 22 nonprofits & community groups from Hamilton, Ontario. PR pros will help campers polish, practice & then pitch story ideas to a panel of editors and reporters. The best pitches from past camps have wound up in print. Launched in 2008, the camp is offered free of charge as a thank you to dedicated community builders.
Marketing for libraries and other nonprofits cannot be relegated to a marketing department. It can be accomplished everyday by frontline staff through their relationships with the public.
Skills for the customer centered economy, st. louis oct 15 2014Blair Forlaw
Trends and challenges facing business and talent in the Age of the Customer. Background for panel discussion with HR leaders from five customer-centric firms. St. Louis Oct 15.
"Walk your Precinct" provides practical and actionable tips for any library looking to engage their community in new and unexpected ways. The slides do not focus on programs as much as best-practices for 'getting outside the library'. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
Budget Friendly Ideas for Donor StewardshipMarina Dawson
This webinar, presented by Vanessa Chase, offers ideas for creating a donor stewardship plan that uses cost-effective stewardship tactics, and covers: why donor stewardship is the one of best way to grow your fundraising revenue; 5 tips to create a donor stewardship plan; easy, cost effective donor stewardship ideas.
Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/budget-friendly-ideas-for-donor-stewardship.aspx
https://bloomerang.co/resources/webinars
Erica Waasdorp will show you the best approaches to keep your monthly donors giving for years on end, using tools you already have in place.
THE OBJECTIVES
•How not why
•CSR v PR
•The Business Case
•To assist communication with business
•To help maximize value from business partnership opportunities.
ISSUES AND CHALLENGES
•The boundaries of responsibility
•Beyond compliance
•Setting and meeting standards
•Building trust and confidence
•Governance and corruption
•Local economic development
•Social inclusion
•Environmental protection
•Emerging population issues
•Making partnerships work
DEFINING ‘PARTNERSHIP’
•“An association between people in business where the risks and benefits are shared”
•“A relationship between people (as in marriage, games-playing and dancing)”
What Works
•Business Imperative : The Business Case
•Transparency
•Shared vision, goal and objectives
•Partnership
•Understanding of ‘others’ perspective
•Understanding of reality what works
•Adaptability and adoptability
What does not Work
•Arrogance
•Contractor –contractee relationship
•No match with core objectives of both the NGO and the Corporate
•Too much of turbulence in the external environment
Some Successful examples
•Project Shakti
•Daimler Chrysler
•One world and British Telecom
•Microsoft and CAP foundation
Making the Right Career Move by The Dahill Groupthedahillgroup
http://www.thedahillgroup.com | Please visit our website to download.
Today’s fast-paced energy industry presents a world of career opportunities for the ambitious professional, however; highly-coveted positions come with great competition. So, how does one position oneself to compete in such a dynamic and evolving environment? In her presentation, industry-insider, Founder and CEO, Elizabeth Dahill taps into her extensive energy experience to discuss what skills, attributes and undertakings are needed to find the next great career move.
Afundraisingstrategyisaplanthatsetsoutthefundingneedforanorganization,projectorevent,alongsidetheidentifiedactions,timescalesandpossiblefundingresourcestomeetthisneed.
Why develop a fundraising strategy?
Itiscommonlyrecognizedthatbetterplanninghelpstoavoidwastedtimeandresources.Thedevelopmentofafundraisingstrategyshouldenablethepeopleinanorganizationtoensurethat:
•Thereisasharedunderstandingoftheaimsandprioritiesfortheorganization
•Theagreedprioritiesarea‘goodfit’withwhattheorganizationissetuptodo
•Theagreedprioritiesaresetclearlykeepinginscopeandcompetitions
•Setsouthowthoseprioritiesaregoingtoberealized
How would a strategy help in implementation?
Thisisincreasinglyimportantatatimewhenthereisuncertaintyaboutfunding;awelldevelopedfundraisingstrategywillhelpto:
•Provideclarityabouttheorganization'saims/priorities
•Ensurethattheprioritiesarerealisticandachievable
•Ensurebettertargetingoffunders
•Ensurethehighestpossibilityoffundingsuccess
•Encourageasharedresponsibilityforfundraising
•Strategyisaclearmonitoringframework
•Clearlydefinestheexpectationsandroles
Steps while writing a Fundraising Strategy
•Revieworganization'scurrentfundingsources
•Revieworganization'saimsandpriorities
•Determineorganizationalfundingneeds
•KnowtheFundraisinggoalandobjectives
•Whoallcangive;anddecideonhowtoreachthem
•Whowillraisefunds?
•Planorganization's/project’sfinancesforsupportingfundraisingandforwhatspan
•What'sthetarget/timeline/activityplan
•DoaSWOTfortheorganizationtohaveclearperspective
Things you must include in the strategy
•A case statement for the organization to get active in fundraising
•Competition
•Define the needs; products/projects/activities/campaign etc.
•Identification of Prospects
•Tactics and Channel Selection
•Identify Income Targets
•Budget-Expenditure and Income Projection
•Calendar
•Staffing
•Information Management
•Policies & Procedures
•Risks involved
Coming together of Strategy and Implementation
•Regularly review the strategy
•Build strategy up‐dates into monthly/quarterly meetings
•Identify key milestones for the plan to measure progress
•Circulate the plan to new team members; they can add new dimension to the existing plans.
What resources are needed to develop a fundraising strategy?
•People ‐Committee members/staff
•Dedicate Time
•Plan a timetable for completion before the process begins
•Commitment to the process and belief
•A nominated person/s to guide the group through the exercises or an external facilitator
•A nominated person/s to collate the section write ups and finalize the plan which will form the basis of the strategy
•The guide will only be as useful as the information which is put into it
What is a fundraising strategy?
A plan that
•Sets out organizational funding needs
•Identifies actions, timescales, resources to meet this need.
A Strategy is a long term plan of action designed to achieve a particular funding goal.
Why create one?
•Sustainability
•New sources
•Diverse funding base
•More income
Who Needs to Be Involved in the Planning Process?
•Leadership –planning
–Board(s) and Staff
•Stakeholders –as part of community survey
–Government
–Private
•Donor-Investors –community survey, planning
–Individuals, foundations, corporations
•Constituents –community survey, planning
–Customers, community
Context for fundraising
1.Case for Support
2.Funding Need
3.Scenario Planning
4.Internal Bridges & Barriers
5.Competitors
6.Audiences
Key Stages in Developing a Strategy
•Clarify organisational goals/needs
•Analysis –where are we?
•Generating ideas
•Choosing what to focus on
•Planning and resourcing
•Monitoring
Inspiring donors and prospects to give more and more oftenFiona McPhee
The seven simple steps to revolutionise your direct mail fundraising program
* Best kept secrets
* Tried and tested approaches
* New Development
* Campaign examples
What They Didn't Teach you in Fundraising SchoolAplos Software
A practical look at what goes on behind the scenes for any successful nonprofit fundraising operation. This is designed for any sized nonprofit or faith-based organization.
Development/fundraising operations are the activities that hold everything together – data management, gift processing, office procedures, and event management. Without strong operations, your development activities will flounder. Achieving strong development operations requires a balance of planning skills, time management, and even some HR skills.
This webinar will highlight:
• How to get the most out of you Donor Management/Database system.
• Gift Processing and Records Management.
• Ways to make the right investment in your fundraising operations and the overhead myth.
• The “Too much to do and not enough time” dilemma.
La Workería Light Bulb Lunch Profiling your ideal customerLa Workería
At coworking La Workería in Malaga, Spain, we have a Light Bulb Lunch every Monday. A topic of the presenter´s choice. In this case on Customer Profiles, sometimes also called Personas.
Knowing about your customers helps you to market to them and reach the customer you want with the right media, through the right message.
This presentation is a brief description of the customer profiling process.
Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Kris Olsen, Senior Trainer and Instructional Designer at Market Leader, shows how Keller Williams associates can identify their niche market and become the dominate agent within that market.
Leveraging Your Most Valuable Real Estate Asset to Supercharge Results Jim Remley
Is your real estate business a referral based business? Did you know that 80% of your closings are likely a direct result of your sphere of influence. So why are you chasing new clients instead of cultivating your current database? Explore the answers with this Power Point presentation by Jim Remley and then jump on erealestatecoach.com
-Why an Integrated Approach is vital to your brand message and business in our world today
-How Brand Consistency benefits from it
-The importance of testing to understand where your audience is and isn't and how that makes this all work
-Why Integrated Marketing creates the critical avenues to lead to purchase
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
1. Direct Mail
as a channel to
recruit donors
Bijay Kumar Mishra
HelpAge India
2. Why Direct Mail ?
• Prospect for new Donors
• Establish and maintain relationships
• Generate donor/customer loyalty
• Solicit potential donors
• Communicate information
3. The 21st Century Donor
• Less committed
• More access to information
• More of a ‘consumer’ – less loyal
• More demanding – asking questions
that are difficult to answer
• More negative
4. Definition of “Good Mail”
• Tangible, personal communication
• Connect with the recipient in striking
way
• Compelling fill, look, line of copy etc.
that makes the recipient feel
important
5. People like to get Direct Mail
• What is the first thing you do when you come
home ?
• Most people short mail into 2 piles:
– Relevant
• It’s personal
• They know something about me
A good offer sent to the right person
– Junk
• Stuff that’s not for me
• Goes right into the dustbin
A good offer sent to the wrong person
6. The Beginning………
Direct Mail Components
• Creative/Design
• Lists/Database
• Data processing
• Personalisation
• Offer/Donation
• Production
8. What is Marketing Database ?
A marketing database is the collection of
information which helps you to spend your
marketing budgets more efficiently.
9. The Wrong List/Database
• Great Offer
• Beautiful Copy
• Good Design
• Strong ‘Call to Action’
The Wrong
List/Database
Disaster !
10. The Key to Lists Selection
Find out as much as possible about the
present customers/donors…. then get as
many more prospects as you can
who are just like them !
11. Know your data
• How much people give ?
• How often they give ?
• How recently they gave ?
• Why they give ?
• Where they live ?
• How long they stay ?
12. Things to Consider
• Where the donor located ?
– 3 miles radius, city, state, nationwide, etc.
• Do they have certain demographics ?
– Families, Homes, Income, Education, etc.
• Do they have buying preferences (psychographics) ?
– Cars, Holidays, etc.
• Are they a specific type of business ?
– Restaurants, retail, schools, etc.
• Do they already own a certain product ?
– Computers, TV, Washing machines, etc.
• Age
