This 90 min workshop talks about how you better lead or deal with change as a person. It reviews some tips and approaches that will help you sell your ideas in the workplace. It includes exercises and story telling/framing approaches.
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!emfluence
Social Media best practices, presented by Jessica Best on the August 2014 NAGW webinar. In 2014, social media is no longer optional. At the very least, business leaders have to understand its impact and how it works. At its best, it's an impactful part of an integrated marketing strategy. This session is perfect for marketers who are already trying a social media channel or two or who are just dipping their toes into the social media water.
Learn 10 things you should always do in social media and and 10 things you should never do, plus see great ideas from those who are innovative in social media and do it well.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
From the 2017 Nonprofit Technology Conference
Learn how to create or choose appropriate images, find free or affordable quality images, understand image permission types, and organize media libraries.
Imagery is an important part of engaging your constituents through storytelling. But from ensuring appropriate representation, to following the law, there’s much more to finding the right image than many realize. This session will discuss:
- The Resourceful: How can you create beautiful graphics without a background in graphic design and without special design software? What tools and strategies can help you create or find the perfect photos or graphics for your campaign?
- The Organizational: Once you have built a comprehensive photo library, how on earth can you keep track of it and find the image you want quickly?
- The Fun: How do you choose the right image? How can organizations with small photo libraries find affordable (free!) stock photos? How can your organization build up a library of original imagery?
- The Legal: What kind of release form do you need from people you take photos of at your organization’s events? What is a royalty-free photo versus a rights-managed photo? If you use a free photo or purchase a stock photo, are you allowed to change it? Can you use it without attribution? We’ll discuss what these terms mean and how you can make sure you and your organization are free of liability.
You’ll leave this session with ideas for your website, print publications, social media, and much more—and what’s better, you can put these ideas into action right when you’re back in the office!
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Influencer marketing is like teenage sex, everyone is saying they are doing it but no one really knows how. This presentation was first given at the European Spreadfast Summit 2016 and answers the big questions and myths about influencer marketing.
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!emfluence
Social Media best practices, presented by Jessica Best on the August 2014 NAGW webinar. In 2014, social media is no longer optional. At the very least, business leaders have to understand its impact and how it works. At its best, it's an impactful part of an integrated marketing strategy. This session is perfect for marketers who are already trying a social media channel or two or who are just dipping their toes into the social media water.
Learn 10 things you should always do in social media and and 10 things you should never do, plus see great ideas from those who are innovative in social media and do it well.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
From the 2017 Nonprofit Technology Conference
Learn how to create or choose appropriate images, find free or affordable quality images, understand image permission types, and organize media libraries.
Imagery is an important part of engaging your constituents through storytelling. But from ensuring appropriate representation, to following the law, there’s much more to finding the right image than many realize. This session will discuss:
- The Resourceful: How can you create beautiful graphics without a background in graphic design and without special design software? What tools and strategies can help you create or find the perfect photos or graphics for your campaign?
- The Organizational: Once you have built a comprehensive photo library, how on earth can you keep track of it and find the image you want quickly?
- The Fun: How do you choose the right image? How can organizations with small photo libraries find affordable (free!) stock photos? How can your organization build up a library of original imagery?
- The Legal: What kind of release form do you need from people you take photos of at your organization’s events? What is a royalty-free photo versus a rights-managed photo? If you use a free photo or purchase a stock photo, are you allowed to change it? Can you use it without attribution? We’ll discuss what these terms mean and how you can make sure you and your organization are free of liability.
You’ll leave this session with ideas for your website, print publications, social media, and much more—and what’s better, you can put these ideas into action right when you’re back in the office!
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Influencer marketing is like teenage sex, everyone is saying they are doing it but no one really knows how. This presentation was first given at the European Spreadfast Summit 2016 and answers the big questions and myths about influencer marketing.
Triangle SMC - 5 Attributes of a FANatical SalespersonMeredith Oliver
Presented to the Triangle Sales and Marketing Council, this program addresses five of the most important attributes of the modern day salesperson. Professional sales and marketing speaker, Meredith Oliver, CSP, MIRM has fifteen years of experience in the home building industry. She is an author, speaker and founder of Meredith Communications, a digital marketing agency in Raleigh, NC. For more information about Meredith's speaking services visit MeredithSpeaks.com.
Tips For Starting Your Holiday Marketing Boostability
Santa wants to know... has your marketing been good this year? Join us for part one of this two part end-of-year webinar series with Caz Bevan (@AreYouWithCaz) and Sani Nielsen (@TheJollyPoly). We'll discuss when you should start your holiday testing and holiday campaigning. Join us on November 9 for more details on how to measure success and utilize these analytics for a better 2017 strategy.
Ask Without Fear! Powerful Secrets To Help Fundraisers Handle ObjectionsBloomerang
Are your board members beating down your door with new donors, eager to ask them for money?
Join Marc Pitman and Jay Love for a discussion on asking for donations and dealing with objections. Marc will draw on his years of experience to present simple & effective fundraising ideas to help you raise lots of money, and Jay will offer best practices in donor retention to make sure you hold onto those supporters!
School for Change Agents 2019 - Session 1NHS Horizons
In this session we:
How it can feel to be a change agent in a hierarchical organisation (or challenging a formal system) – why is it so hard?
Understanding the difference between old power and new power (Heimans and Timms) and why change agents need to work with both
Being an influencer for change - why informal influence can be more powerful than formal authority
The nature of agency (the power to make a positive difference) and how we can unleash it
The essence of being a change agent
Change starts with me: self-awareness, reflection, my own mindset about leading and supporting change
The very best piece of advice that I have gotten during my career in marketing has been to always keep learning and never, ever think you know it all. I can’t credit this advice to one person, because I’ve heard it from so many great people. Instead, I’ll talk about some of the amazing people that I continue to learn from every day.
Smart Retailer editor Susan Wagner explains how to create a business Pinterest account and tells what items are best to pin and how to build your brand, reach more customers and get more traffic out of this dynamic social networking site.
Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]eCornell
visit eCornell's blog: http://bit.ly/1wY7iqj
There was more content created online in the last two years than was created in all of the prior 2000 years. Every conversation, tweet, and piece of content is a part of your brand image, and impacts a prospect’s experience with your brand.
The future success of your brand relies on you being able to provide and manage a positive experience across over 60+ marketing channels, 24 hours a day. Simple branding no longer works; the only sustainable way to consistently provide a positive experience to your prospects is by understanding Mindset.
Salesforce.com’s Mathew Sweezey explains why the modern digital landscape has killed the traditional concept of branding, and why Mindset is your only hope for building a consistent brand in the future.
Mathew Sweezey is the Head of B2B Marketing Thought Leadership for Salesforce.com. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies. Mathew speaks more than 50 times per year around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.
Learning from a loss – digital lessons from the 2013 BC NDP Election campaignNetSquared Vancouver
It’s often said that we can learn more from failure than success. We’ll be taking a look at the BC NDP 2013 election digital strategy, talking about successful tactics and tools, and the lessons we learned. Despite the failure of the campaign, the digital effort – online engagement, fundraising, and outreach – broke new ground in many areas.
PRESENTER
Michael Roy is the Director of Communications at the BC NDP. He oversees the party’s digital outreach and paid media, and had the pleasure of working with a talented team during the last campaign.
GuideStar Webinar (12/12/13) - The Top 2014 Nonprofit Communications Trends, ...GuideStar
It’s the time of year when people are wrapping up their year and planning for the year ahead. What are going to be the most important priorities for nonprofit communicators next year? What are the most (and least) important communication channels?
Join us as Kivi Leroux Miller, president of NonprofitMarketingGuide.com, shares the biggest challenges nonprofits will be faced with while implementing their communications plans, and what excites and what scares nonprofit communicators about the coming year.
Presenters: Kivi Leroux Miller, President, NonprofitMarketingGuide.com, and Lindsay J.K. Nichols, Communications Director, GuideStar USA(moderator)
Hacking Performance Management, the Blue Green Game - With a live demo!
Dr. Branden R. Williams has almost twenty years of experience in technology and information security, both as a consultant and an executive. Branden co-founded a technology services company that provided the foundation to a prominent e-learning company. He has vast experience as a practitioner and consultant which included helping companies create user-centric security controls and models. His specialty is navigating complex landscapes—be it compliance, security, technology, or business—and finding innovative solutions that save companies money while reducing risk and improving performance. Along the way, he was a Consulting Director for VeriSign/AT&T, one of four CTOs at RSA, ISSA Distinguished Fellow, elected to the PCI Board of Advisors, and author of four books.
Assuming people are rational, we all do things to maximize our payoffs. It's why things like Enron, and the Sub Prime mortgage crisis happen. This demonstration will show you a key element to designing performance management systems that employees will hack to their advantage.
Secure development environment @ Meet Magento Croatia 2017Anna Völkl
Software development can sometimes be a mess: live database dumps needed for testing lying around, development files being forgotten or accidentally transferred to the live environment, untested code being written and deployed in a hurry. It's easy to mess up and fail, often without noticing for a long time. In this talk we'll have a look at how to bullet-proof your development workflow. It covers best practices and tools which you should use in your daily work that will improve the overall security and also speed up software development.
http://hr.meet-magento.com/en/speaker/anna-volkl/
Anomaly detection in real-time data streams using HeronArun Kejariwal
Twitter has become the de facto medium for consumption of news in real time, and billions of events are generated and analyzed on a daily basis. To analyze these events, Twitter designed its own next-generation streaming system, Heron. Arun Kejariwal and Karthik Ramasamy walk you through how Heron is used to detect anomalies in real-time data streams. Although there’s been over 75 years of prior work in anomaly detection, most of the techniques cannot be used off the shelf because they’re not suitable for high-velocity data streams. Arun and Karthik explain how to make trade-offs between accuracy and speed and discuss incremental approaches that marry sampling with robust measures such as median and MCD for anomaly detection.
Triangle SMC - 5 Attributes of a FANatical SalespersonMeredith Oliver
Presented to the Triangle Sales and Marketing Council, this program addresses five of the most important attributes of the modern day salesperson. Professional sales and marketing speaker, Meredith Oliver, CSP, MIRM has fifteen years of experience in the home building industry. She is an author, speaker and founder of Meredith Communications, a digital marketing agency in Raleigh, NC. For more information about Meredith's speaking services visit MeredithSpeaks.com.
Tips For Starting Your Holiday Marketing Boostability
Santa wants to know... has your marketing been good this year? Join us for part one of this two part end-of-year webinar series with Caz Bevan (@AreYouWithCaz) and Sani Nielsen (@TheJollyPoly). We'll discuss when you should start your holiday testing and holiday campaigning. Join us on November 9 for more details on how to measure success and utilize these analytics for a better 2017 strategy.
Ask Without Fear! Powerful Secrets To Help Fundraisers Handle ObjectionsBloomerang
Are your board members beating down your door with new donors, eager to ask them for money?
Join Marc Pitman and Jay Love for a discussion on asking for donations and dealing with objections. Marc will draw on his years of experience to present simple & effective fundraising ideas to help you raise lots of money, and Jay will offer best practices in donor retention to make sure you hold onto those supporters!
School for Change Agents 2019 - Session 1NHS Horizons
In this session we:
How it can feel to be a change agent in a hierarchical organisation (or challenging a formal system) – why is it so hard?
Understanding the difference between old power and new power (Heimans and Timms) and why change agents need to work with both
Being an influencer for change - why informal influence can be more powerful than formal authority
The nature of agency (the power to make a positive difference) and how we can unleash it
The essence of being a change agent
Change starts with me: self-awareness, reflection, my own mindset about leading and supporting change
The very best piece of advice that I have gotten during my career in marketing has been to always keep learning and never, ever think you know it all. I can’t credit this advice to one person, because I’ve heard it from so many great people. Instead, I’ll talk about some of the amazing people that I continue to learn from every day.
Smart Retailer editor Susan Wagner explains how to create a business Pinterest account and tells what items are best to pin and how to build your brand, reach more customers and get more traffic out of this dynamic social networking site.
Why Branding is Dead, and Why Mindset Is Your Only Hope In the Future [webinar]eCornell
visit eCornell's blog: http://bit.ly/1wY7iqj
There was more content created online in the last two years than was created in all of the prior 2000 years. Every conversation, tweet, and piece of content is a part of your brand image, and impacts a prospect’s experience with your brand.
The future success of your brand relies on you being able to provide and manage a positive experience across over 60+ marketing channels, 24 hours a day. Simple branding no longer works; the only sustainable way to consistently provide a positive experience to your prospects is by understanding Mindset.
Salesforce.com’s Mathew Sweezey explains why the modern digital landscape has killed the traditional concept of branding, and why Mindset is your only hope for building a consistent brand in the future.
Mathew Sweezey is the Head of B2B Marketing Thought Leadership for Salesforce.com. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies. Mathew speaks more than 50 times per year around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.
Learning from a loss – digital lessons from the 2013 BC NDP Election campaignNetSquared Vancouver
It’s often said that we can learn more from failure than success. We’ll be taking a look at the BC NDP 2013 election digital strategy, talking about successful tactics and tools, and the lessons we learned. Despite the failure of the campaign, the digital effort – online engagement, fundraising, and outreach – broke new ground in many areas.
PRESENTER
Michael Roy is the Director of Communications at the BC NDP. He oversees the party’s digital outreach and paid media, and had the pleasure of working with a talented team during the last campaign.
GuideStar Webinar (12/12/13) - The Top 2014 Nonprofit Communications Trends, ...GuideStar
It’s the time of year when people are wrapping up their year and planning for the year ahead. What are going to be the most important priorities for nonprofit communicators next year? What are the most (and least) important communication channels?
Join us as Kivi Leroux Miller, president of NonprofitMarketingGuide.com, shares the biggest challenges nonprofits will be faced with while implementing their communications plans, and what excites and what scares nonprofit communicators about the coming year.
Presenters: Kivi Leroux Miller, President, NonprofitMarketingGuide.com, and Lindsay J.K. Nichols, Communications Director, GuideStar USA(moderator)
Hacking Performance Management, the Blue Green Game - With a live demo!
Dr. Branden R. Williams has almost twenty years of experience in technology and information security, both as a consultant and an executive. Branden co-founded a technology services company that provided the foundation to a prominent e-learning company. He has vast experience as a practitioner and consultant which included helping companies create user-centric security controls and models. His specialty is navigating complex landscapes—be it compliance, security, technology, or business—and finding innovative solutions that save companies money while reducing risk and improving performance. Along the way, he was a Consulting Director for VeriSign/AT&T, one of four CTOs at RSA, ISSA Distinguished Fellow, elected to the PCI Board of Advisors, and author of four books.
Assuming people are rational, we all do things to maximize our payoffs. It's why things like Enron, and the Sub Prime mortgage crisis happen. This demonstration will show you a key element to designing performance management systems that employees will hack to their advantage.
Secure development environment @ Meet Magento Croatia 2017Anna Völkl
Software development can sometimes be a mess: live database dumps needed for testing lying around, development files being forgotten or accidentally transferred to the live environment, untested code being written and deployed in a hurry. It's easy to mess up and fail, often without noticing for a long time. In this talk we'll have a look at how to bullet-proof your development workflow. It covers best practices and tools which you should use in your daily work that will improve the overall security and also speed up software development.
http://hr.meet-magento.com/en/speaker/anna-volkl/
Anomaly detection in real-time data streams using HeronArun Kejariwal
Twitter has become the de facto medium for consumption of news in real time, and billions of events are generated and analyzed on a daily basis. To analyze these events, Twitter designed its own next-generation streaming system, Heron. Arun Kejariwal and Karthik Ramasamy walk you through how Heron is used to detect anomalies in real-time data streams. Although there’s been over 75 years of prior work in anomaly detection, most of the techniques cannot be used off the shelf because they’re not suitable for high-velocity data streams. Arun and Karthik explain how to make trade-offs between accuracy and speed and discuss incremental approaches that marry sampling with robust measures such as median and MCD for anomaly detection.
Diagnóstico SEO Técnico con Herramientas #TheInbounderMJ Cachón Yáñez
¿Cómo exprimir las herramientas SEO en análisis las distintas áreas del SEO?
Herramientas, guías paso a paso e insights de interés para que las herramientas no te manejen a ti
Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix.
We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others.
Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing.
When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources.
We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution.
Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel.
Author: Steve Yanor Aug 2016. @skyalphabet
Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
GOING THE EXTRA MILE: Using Client Data to Improve Client Service, Loyalty, A...Traklight.com
Surveying clients through the matter lifecycle may seem like a crazy concept but it's happening. This means regularly gathering feedback from clients about their expectations and your firm's performance. Learn how firms gather this information, and how they use it to manage their successful businesses while rewarding attorneys and employees.
Influential and Authentic Communication Workshop (2.5 hrs)Marlies van Dijk
This 2.5 hour workshop was designed for the Saskatchewan Medical Association Board members on Influential and Authentic Communication. It contains a number of exercises and links to resources.
Get safety, improvement, transformation out of their boxes: inter-dependent n...NHS Horizons
Get safety, improvement, transformation out of their boxes: inter-dependent not independent approaches. Presentation at International Forum of Quality and Safety in Healthcare, (virtual) Copenhagen, 6 November 2020 by Helen Bevan, Sasha Karakusevic, Leigh Kendall, Diane Ketley
The new era of thinking and practice in change and transformationNHS Improving Quality
The slides from the presentation that Helen Bevan made at the Australian Health Informatics Conference 3rd August 2015. The topic is "The new era of thinking and practice in change and transformation: why system reform really does need to be everyone’s business".
@HelenBevan
#HIC15
School for Health and Care Radicals; International Forum on Quality and Safet...NHS Improving Quality
These are the slides from minicourse M5 "The School for Health and Care Radicals" held at the International Forum on Quality and Safety in Health Care, 8th April 2014
if "Action on Accident & Emergency" was a social movemtHelen Bevan
Slides from the talk that Helen Bevan gave at the launch of the "Action on A&E" programme on 31st March 2017. The focus is on applying social movement principles to improving urgent and emergency care
These are the slides for the one day School for Health and Care Radicals that Helen Bevan ran in Vancouver on 18th February as part of the British Columbia Quality Forum, organised by the BC Patient Safety and Quality Council
Plenary talk at the Sim Summit National Conference hosted by the Royal College of Physicians and Surgeons. September 2018.
Redefining innovation for healthcare and what it takes to change to be ready for the future!
This presentation is for the Health Innovation School in the Netherlands. It gives an overview of what we have encountered as we implemented co-design efforts in relation to one of our core strategies: Patient First
A Culture of Innovation: What does it look like on the ground?Marlies van Dijk
How do you become more innovative yourself and how do you foster innovation in your team? It is not a mystery. This presentation highlights some of the key features and things to think about. Marlies @Design4AHS @tweetvandijk
Leading change is not as easy as it sounds. This slide pack gives an overview of a presentation I gave to a group of front line manager at a regional hospital in Red Deer Alberta. Enjoy! Marlies
Changing the prevailing mindset that maintains the status quo is one of the hardest things to do. Change in a system as complex as healthcare is even harder! If you believe that a mindset of opportunity and optimism is needed to move your team or system to the next stage of change; then this is the session for you.
Marlies has been facilitating change processes using liberating structures for the last eight years and has found them incredibly useful to start the conversation. There are many approaches in the suite of liberating structures but Marlies has found TRIZ the most versatile and easy to use. She will share with you three different ways that she has used it. Michael Auld, Shannon Hennig and Lindsay Meyer will join her to talk about their experiences with TRIZ.
We know culture plays a key role in any organization. What role does it play in healthcare? Not speaking up and being safe is a significant issue for safe patient care. This presentation outlines why.
Organizational radicals and boat rockers are key for change and innovation to take hold in healthcare. This presentation outlines some of the challenges and ways you can be a more effective radical.
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
Telehealth Psychology Building Trust with Clients.pptxThe Harvest Clinic
Telehealth psychology is a digital approach that offers psychological services and mental health care to clients remotely, using technologies like video conferencing, phone calls, text messaging, and mobile apps for communication.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...Kumar Satyam
According to TechSci Research report, "India Clinical Trials Market- By Region, Competition, Forecast & Opportunities, 2030F," the India Clinical Trials Market was valued at USD 2.05 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.64% through 2030. The market is driven by a variety of factors, making India an attractive destination for pharmaceutical companies and researchers. India's vast and diverse patient population, cost-effective operational environment, and a large pool of skilled medical professionals contribute significantly to the market's growth. Additionally, increasing government support in streamlining regulations and the growing prevalence of lifestyle diseases further propel the clinical trials market.
Growing Prevalence of Lifestyle Diseases
The rising incidence of lifestyle diseases such as diabetes, cardiovascular diseases, and cancer is a major trend driving the clinical trials market in India. These conditions necessitate the development and testing of new treatment methods, creating a robust demand for clinical trials. The increasing burden of these diseases highlights the need for innovative therapies and underscores the importance of India as a key player in global clinical research.
CRISPR-Cas9, a revolutionary gene-editing tool, holds immense potential to reshape medicine, agriculture, and our understanding of life. But like any powerful tool, it comes with ethical considerations.
Unveiling CRISPR: This naturally occurring bacterial defense system (crRNA & Cas9 protein) fights viruses. Scientists repurposed it for precise gene editing (correction, deletion, insertion) by targeting specific DNA sequences.
The Promise: CRISPR offers exciting possibilities:
Gene Therapy: Correcting genetic diseases like cystic fibrosis.
Agriculture: Engineering crops resistant to pests and harsh environments.
Research: Studying gene function to unlock new knowledge.
The Peril: Ethical concerns demand attention:
Off-target Effects: Unintended DNA edits can have unforeseen consequences.
Eugenics: Misusing CRISPR for designer babies raises social and ethical questions.
Equity: High costs could limit access to this potentially life-saving technology.
The Path Forward: Responsible development is crucial:
International Collaboration: Clear guidelines are needed for research and human trials.
Public Education: Open discussions ensure informed decisions about CRISPR.
Prioritize Safety and Ethics: Safety and ethical principles must be paramount.
CRISPR offers a powerful tool for a better future, but responsible development and addressing ethical concerns are essential. By prioritizing safety, fostering open dialogue, and ensuring equitable access, we can harness CRISPR's power for the benefit of all. (2998 characters)
One of the most developed cities of India, the city of Chennai is the capital of Tamilnadu and many people from different parts of India come here to earn their bread and butter. Being a metropolitan, the city is filled with towering building and beaches but the sad part as with almost every Indian city
9. Leading change in a new era
Dominant approach Emerging direction
Most healthcare
transformation
efforts are driven
from this side
Most healthcare
transformation
efforts are driven
from this side
11. #NHSTform
People who are highly connected
have twice as much power to
influence change as people with
hierarchical power
Leandro Herrero
http://t.co/Du6zCbrDBC
12. #NHSTform#NHSTform
What is the best way to spread new
knowledge?
Source of data: Nick Milton
http://www.nickmilton.com/2014/10
/why-knowledge-transfer-
through.html
Social connection/discussion is
14 times more effective
than
written word/best practice
databases/toolkits etc.
Source of image: www.happiness-one-quote-time.blogspot.com
25. @LynneMaher1 @helenbevan #qfm5 #quality2016
1. able to join forces with others to create action
2. able to achieve small wins which create a sense
of hope, possibility and confidence
3. More likely to view obstacles as challenges to
overcome
4. strong sense of “self-efficacy”
belief that I am personally able to create the
change
Four things we know about successful
boat rockers
Source: adapted from Debra E Meyerson
CHANGE
me
BEGINS WITH
26. @LynneMaher1 @helenbevan #qfm5 #quality2016
Self-efficacy
“If you think you
can or think you
can't, you are
right.”
Henry Ford
“The ability to act istied to a belief thatit is possible to do
so.”
Albert Bandura
There is a positive, significant
relationship between the
self-efficacy beliefs of a
change agent and her/his
ability to facilitate change
and get good outcomes
Source of image:www.h3daily.com
28. @LynneMaher1 @helenbevan #qfm5 #quality2016
1. People speak intellectually but engage
emotionally
2. Facts are hard to remember and easy to
challenge
3. If we only talk about our success people won’t
believe us
4. People don’t want more communication; they
want meaningful communication
http://www.peterfuda.com/2014/10/30/traditional-comms-fail-engage/
Four gaps between
how we
communicate
change
how people
engage with that
communication
29. @LynneMaher1 @helenbevan #qfm5 #quality2016
The single biggest problem
in communication is the
illusion that it has taken
place
George Bernard Shaw
‘‘‘‘
31. @LynneMaher1 @helenbevan #qfm5 #quality2016
Effective Communication continues
throughout the change
• Q- How is the project going?
• Change Agent- Good. The number of people
who did not attend reduced by 20% and the
staff survey showed that satisfaction had
improved.
Are you excited by this?
34. @LynneMaher1 @helenbevan #qfm5 #quality2016
When we spread change through strong ties:
• we interact with “people like us”, with
the same life experiences, beliefs and
values
• Change is “peer to peer”; GP to GP,
social worker to social worker, nurse to
nurse, community leader to
community leader
• Influence is spread through people
who are strongly connected to each
other, like and trust each other
36. @LynneMaher1 @helenbevan #qfm5 #quality2016
When we seek to spread change through weak
ties
• we build bridges between groups and individuals who
were previously different and separate
• we create relationships based not on pre-existing
similarities but on common purpose and commitments
that people make to each other to take action
• We can mobilise all the assets in our
organisation, system or community to help
achieve our goals
37. @LynneMaher1 @helenbevan #qfm5 #quality2016
Why we need to build weak ties AS WELL AS
strong ties
• Weak ties are more likely to lead to change at scale
because they enable us to access more people with
fewer barriers
• In situations of uncertainty, we have a tendency to
revert to our strong tie relationships
yet the evidence tells us that weak ties are much
more important than strong ties when it comes to
searching out resources in times of scarcity
• The most breakthrough innovations and most radical
change will come when we tap into our weak ties
38. @LynneMaher1 @helenbevan #qfm5 #quality2016
Think about a change you are making
or want to make. Who are your strong
and weak ties?
Source of image:brucemacvaresh.com
40. @LynneMaher1 @helenbevan #qfm5 #quality2016
• Designed for Stage
4 – ACTION!
• Mandated it
through targets
• Despite compelling
case for change –
people often
resisted it
• People did the task
and missed the
point
Example – WHO Surgical Safety Checklist
41. @LynneMaher1 @helenbevan #qfm5 #quality2016
Source: Russ et al (2015) A
Qualitative Evaluation of the
Barriers and Facilitators
Toward Implementation of
the WHO Surgical Safety
Checklist Across Hospitals in
England: Lessons From the
“Surgical Checklist
Implementation Project” Ann
Surg
Source of infographic here
42. @LynneMaher1 @helenbevan #qfm5 #quality2016
“In hospitals without adequate resources and efficient systems, simply
requiring the checklist to be used might not only fail to improve patient
safety but might also introduce new risks for staff and patients. This is the
exact opposite of what the checklist was designed to achieve”.
43. What has your observations
been here?
Chatham House rules!
44. @LynneMaher1 @helenbevan #qfm5 #quality2016
• Lower our ambitions for improvement
• Focus our energies on those who are
already in the “action” stage
• Put negative labels on those who are
not yet at the action stage such as
“blocker” or “resister” or “laggard”
• Blame “the management” for not
enforcing change
So what do we TEND to do when people
resist?
45. @LynneMaher1 @helenbevan #qfm5 #quality2016
• Listen and understand
• appreciate the starting point
• elaborate interests
• Roll with resistance
• Don’t argue against it
• Be curious and accepting
• Encourage elaboration of resistance
• What makes it so hard?
• What would help?
• Build meaning and conviction in the change
So what SHOULD we do?
See Motivational interviewing as a change management
strategy
46. @LynneMaher1 @helenbevan #qfm5 #quality2016
If your horse dies,
get off it
Cherokee proverb
Source of image: fenwickgallery.co.uk
‘‘‘‘
47. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
If we want people to take action, we have to
connect with their emotions through values
valuesvalues
emotionemotion
Source: Marshall Ganz
actionaction
48. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton#IQTGOLD#SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
“We have new
set of clinical
Guidelines”
oror
“I have a dream”
Source: @RobertVarnam
52. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Kinds of people at work
The
Contributors
The
Compliant
The
Contras
Adapted from The Emotional Economy http://emotionaleconomy.com.au/papers-articles/why-the-
winners-in-business-are-taking-the-time-to-build-a-positive-kind-social-culture/
53. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Kinds of people at work
The
Contributors
The
Compliant
The
Contras
Gallup global research:
•Only 13% of the workforce are
engaged (Contributors)
•Contributors create six times the
value to an organisation compared
to the Compliant
http://www.gallup.com/poll/165269/wo
rldwide-employees-engaged-work.aspx
Adapted from The Emotional Economy http://emotionaleconomy.com.au/papers-articles/why-the-
winners-in-business-are-taking-the-time-to-build-a-positive-kind-social-culture/
56. @LynneMaher1 @helenbevan #qfm5 #quality2016
1. People speak intellectually but engage
emotionally
2. Facts are hard to remember and easy to
challenge
3. If we only talk about our success people won’t
believe us
4. People don’t want more communication; they
want meaningful communication
http://www.peterfuda.com/2014/10/30/traditional-comms-fail-engage/
Four gaps between
how we
communicate
change
how people
engage with that
communication
57. @LynneMaher1 @helenbevan #qfm5 #quality2016
The single biggest problem
in communication is the
illusion that it has taken
place
George Bernard Shaw
‘‘‘‘
59. @LynneMaher1 @helenbevan #qfm5 #quality2016
Effective Communication continues
throughout the change
• Q- How is the project going?
• Change Agent- Good. The number of people
who did not attend reduced by 20% and the
staff survey showed that satisfaction had
improved.
Are you excited by this?
63. #SCHR #Quality2015 @HelenBevan @BoelGare @jackielynton
Effective framing:
what do we need to do?
1. Tell a story
2. Make it personal
3. Be authentic
4. Create a sense of “us” (and be clear who the “us”
is)
5. Build in a call for urgent action
Source of image: woccdoc.org
64.
65.
66.
67. Which do you like better?
1. Our infection rates are higher than they should be.
We have new clinical guidelines. Let’s work
together to implement them!
2. You are the one at the bedside. You know what
works and what doesn’t. How can we tackle our
infection rates?
3. Remember Mrs. Smith. She fully recovered from C-
diff that she picked up on our unit. Just like you, I
want to protect more of the chronic elderly. What
do you think we can do?
What is the change you are working on right now?
Chat
How do you form teams
New ventures – build a great team vs. perfecting an idea. Success is dependent on the quality of the idea – but deeply dependent of the ability of the team to execute.
What if you have no control over the team?
E’s become great relationship and engagement manager. To understand the ability of good team members. Those can be used to leverage the sense of co-ownership
See the sense of co-ownership.
They have ability to pull others along with them.
Live in a state of “manage discomfort’ – there might be an unease as they are entrepeneurs – or even to find space to be entrepreneurial
Act entrepreurial outside of their job description. “capable of squeezing through the smallest of opportunity to build evidence that my idea is good”
Official job title “change agent” – operate off the org chart – seek out places in nook and crannies in the organzation -then develop truth of the value of their idea
Octopus – she says I can squeeze through the smallest opportunity to get my idea out there – or it would get killed
Another guy: project manager – he showed value through other side projects and through a community of practice. Although his company thought he should do that through his day job
Day it is broken out – one hour meetings not condusive to entrepreneurial thinking.
Meeting culture – what can happen and not happen. Entrepreneurs get bigger blocks of time to do creative work
Hour long meetings – not contusive to entrepreneurial behaviour. They look for ways to structure their days differently – larger blocs of time.
An organization can have strong or weak entrepreneurial cultures
Ppt “what and how” – story telling – powerful to mobilize others to act. Through stories. Through a new outcome or new reality.
Notice that there is meager support to how to develop good story telling. Entrepreuners know this skill – through trial and error.
Two practices 1) recognize what the language gap is between stakeholders – ie,., trying telling stories about new idea at several levels – really needed to understand the concept the idea – she thought everyone was on the same page but she was missing the mark. 2)technique: progressive disclosure (from interaction and design field)– essence: sequencing information and action across several groups of people. Start with small disclosure and reveal more and more. Ie,. Progressively disclosed more in his story – and added on that as people were caught up. New idea later broadly socialized to get resources.
Important element piece
How do you learn to become an entreprenuer inside.
Build 2 knowledge
Domain knowledge: expertise in their industry in their product or field
Organizational knowledge: “the know how” how an organization works. Tacid experiential experience on how an org works. Reading the landscape. Thinking like an anthrapologist – being able to learn about the history but respond to information coming in.
A process of de- education. Unlearning prior behaviours that does not serve an E. If you a disengaged employee you are building habits that don’t serve you as an E. De educate yourself on perfectionism – does not serve you well if you are a E. Holding on to an idea to tightly. Working towards performance evaluation. Executing ideas of others. Build into habits – and other E muscles will atrophy.
Those will atrophy other E muscles – you need to de-learning curve. Unlearn of things so you can build different habits.
Experimentation
Wired for experimentation but the orgs they work for are not. Not surprising. Experimentation is hard to operationalize and support.
Following rules and operating procedures – they do not see it as killing experimentation.
Experimentation = google 20% of the time. First steps for experimentation is overcoming self doubt – getting challenged all the time can be tiring. Trick is figuring out what idea is a good one and which one is not.
E are good at creative conflict as a way to experiment. Creative Conflict: Opposition to help shape opportunities – different from opposition that is resistant to change.
Example: VP Brings early ideas to them – reiterate shape ideas
E sees both success and failure as a learning opportunity. Uncomfortable if they sit on a success too long. They know someone will come along and challenge it.
Remember the power of “Killer Facts”
Have one that really illustrates this for you.
JG – I often use one from Kath Evans. If we had the health care system in England that matched the best in Europe 1500 children a year, would not die in our care.
How can we link ideas for change/improvements….
So Emotions help us understand what we value in the world.
Why did the story of Alice work ?
So why was this story powerful?
Why do we respond differently when we hear about Alice rather than when we see the policy data and financial balance sheet?
So public narrative when used intentionally for a purpose to connect with others to move to action is a powerful skills set and leadership gift. When we hear stories that make us feel a certain way those stories remind us of our core values. We experience our values through emotions. Then we are prepared to take action on those values. Through our emotions we are more likely to take action
Research by Martha Nussbaum a Moral philosopher, tells us that people who have a damaged (a-mig-da- la) Amygadla the part of the brain which controls emotions, when faced with decisions can come up with many options from which to choose but cannot make a decision because the decision rests upon judgements of value. If we cannot feel emotion we cannot experience values that orient us to the choices we must make
Shortly we will be thinking about the lived experiences that have moved you to action…we’ll be drawing on those a few minutes as you start to craft your own stories.
Link belowhttp://www.bbc.co.uk/news/magazine-23790147http://www.bbc.co.uk/learningzone/clips/martin-luther-king-i-have-a-dream-pt-1-2/1293.html
With the brooding statue of Abraham Lincoln peering down at him, King began by telling protesters that their presence in the symbolic shadow of the "great emancipator" offered proof of the marvellous new militancy sweeping the country. For too long, he complained, black Americans had been exiles in their own land, "crippled by the manacles of segregation and the chains of discrimination".
The whirlwinds of revolt would continue to shake the very foundations of the country: "And those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as normal," King said. It would be fatal for the nation "to overlook the urgency of the moment and to underestimate the determination of the Negro".
“He's good - he's damned good”
Kennedy on King
Wearied by the suffocating heat, the crowd's initial response was muted. The speech was not going well. "Tell 'em about the dream, Martin," shouted Mahalia Jackson, referring to a rhetorical riff that King had used several times before, but which had not made it into his prepared speech because aides insisted he needed fresh material. But King decided to cast aside his prepared notes, and launched extemporaneously into the refrain for which he will forever be remembered.
"I have a dream that one day this nation will rise up and live out the true meaning of its creed," he shouted, his out-stretched right arm reaching towards the sky. Soon he was hitting his rhythm, invigorated by the chants and cries of the crowd. "Dream on!" they shouted. "Dream on!"
With his voice thundering down the Mall, King imagined a future in which his children could "live in a nation where they will not be judged by the colour of their skin but by the content of their character". Then he reached his impassioned finale.
King asked the crowd to yell so it was heard the world over
Watching at the White House, the president was riveted. Like so many Americans, it was the first time he had heard the 34-year-old preacher deliver a speech in its entirety - the first time he had taken its measure, listened to its cadence. "He's good," Kennedy told one of his advisors. "He's damned good." The aide was struck, however, that the president seemed impressed more by the quality of King's performance rather than the power of his message.
All have the common element of “the heart” and “energy”
Remember the power of “Killer Facts”
Have one that really illustrates this for you.
JG – I often use one from Kath Evans. If we had the health care system in England that matched the best in Europe 1500 children a year, would not die in our care.
How can we link ideas for change/improvements….
Poll.
Our infection rates are higher than they should be. We have new clinical guidelines. Let’s work together to implement them!
You are the one at the bedside. You know what works and what doesn’t. How can we tackle our infection rates?
Remember Mrs. Smith. She fully recovered from C-diff that she picked up on our unit. Just like you, I want to protect more of the chronic elderly. What do you think we can do?
Pick 1,2,3 or none.