This document provides an overview of a presentation on predictive donor metrics. The presentation discusses:
- Why predictive data is important for targeting constituents more effectively and maintaining their trust.
- Examples of how organizations like Environmental Defense Fund and AVECTRA gather predictive data from online and offline sources to identify patterns in constituent behavior.
- AVECTRA's A-Score, which composite scores constituents on different engagement metrics to identify top performers and spot trends over time.
The presentation aims to demonstrate how nonprofits can apply techniques used in offline direct marketing, like segmentation and predictive modeling, to improve their online fundraising and constituent engagement through more targeted communication strategies.
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Sara Hooker
Delta Analytics facilitated a workshop aimed at nonprofits in the initial stages of data collection. This workshop was hosted at the 2017 Global Engagement Summit at Northwestern.
The goal of the workshop is to equip social impact organizations with the tools necessary to start telling their story using data. This workshop was led by Sara Hooker and Jonathan Wang.
Delta Analytics is a 501(c)3 nonprofit that collaborates with non-profits all over the to generate positive social impact through key data insights and management services. Driven by a passion for numbers and dedication to community engagement, we help public service organizations with all their data-driven needs. Our mission, quite simply, is data for change.
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
Using examples and data from the Blackbaud 2013 benchmark study; we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
Multichannel Strategies to Convert Online-Acquired Supporters Into Donors4Good.org
Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results
Measuring Mission Value of Digital Communications in the Public Sector and 9 ...Scott Burns
This is the complete version of February 3, 2011 presentation by Scott Burns (CEO, GovDelivery) and Steve Ressler (Founder/President, GovLoop) on driving mission value from digital communications int he public sector and the 9 rules of engagement.
The Social Side of Behavioural EconomicsDavid Perrott
Understanding how deeply hardwired our brains are to be social gives us a better understand of how we make judgments and decisions, creating the right foundation for new forms of communication and design.
Accountable Fundraising: You Can Integrate Achievement, Long-term Success and...4Good.org
Suggested practices in this webinar will significantly improve your bottom line as you gain better results for your cause, increases loyalty from staff and board, and deepens the level of appreciation from those who support your mission.
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Sara Hooker
Delta Analytics facilitated a workshop aimed at nonprofits in the initial stages of data collection. This workshop was hosted at the 2017 Global Engagement Summit at Northwestern.
The goal of the workshop is to equip social impact organizations with the tools necessary to start telling their story using data. This workshop was led by Sara Hooker and Jonathan Wang.
Delta Analytics is a 501(c)3 nonprofit that collaborates with non-profits all over the to generate positive social impact through key data insights and management services. Driven by a passion for numbers and dedication to community engagement, we help public service organizations with all their data-driven needs. Our mission, quite simply, is data for change.
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
Using examples and data from the Blackbaud 2013 benchmark study; we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
Multichannel Strategies to Convert Online-Acquired Supporters Into Donors4Good.org
Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results
Measuring Mission Value of Digital Communications in the Public Sector and 9 ...Scott Burns
This is the complete version of February 3, 2011 presentation by Scott Burns (CEO, GovDelivery) and Steve Ressler (Founder/President, GovLoop) on driving mission value from digital communications int he public sector and the 9 rules of engagement.
The Social Side of Behavioural EconomicsDavid Perrott
Understanding how deeply hardwired our brains are to be social gives us a better understand of how we make judgments and decisions, creating the right foundation for new forms of communication and design.
Accountable Fundraising: You Can Integrate Achievement, Long-term Success and...4Good.org
Suggested practices in this webinar will significantly improve your bottom line as you gain better results for your cause, increases loyalty from staff and board, and deepens the level of appreciation from those who support your mission.
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind? This FREE seminar will help you answer these questions, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Reaching The Social Community With EmailDatranMike
Datran Media teamed up with JupiterResearch and Social Networking site, Gather, to address this year's MediaPost Email Insider Summit. Together, the group discussed the paralleles between social media and email and how to reach the social audience with email.
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
A Nonprofit's Guide to Event Fundraising AnalyticsJono Smith
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
Today, your donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. et, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass messaging to 95% of donors and reserve personalized engagement for top givers. Why?
Here's what you’ll learn:
* How donor preferences are shifting and what this means for your nonprofit.
* How to identify key opportunities to tap into personalization in your donors’ journey.
* Four insight-driven engagement strategies you can use immediately to build more personalized relationships with your donors.
Online Survey Research: Harnessing the Power of "Big Data"4Good.org
I once heard a research executive at a large corporation say that he could "pretty much just guess" what his customers wanted.</p><p>He is no longer employed by that corporation.</p><p>Online survey research is a powerful opportunity to move far beyond guesswork and into a real time conversation with potential donors. The internet is swarming with insight into virtually every product, idea, or cause imaginable. Survey research will help you make sense of "big data" by collecting, analyzing, and acting on that insight.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
Take Charge of Your Data to Meet Fundraising Goalsfundchat
A presentation delivered at the annual AFP-NNE Conference on Nov. 8, 2013 by Chris Bicknell of Little Green Light, Kathy Howrigan of Marts & Lundy, and Brendan Kinney of Vermont Public Radio.
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind? This FREE seminar will help you answer these questions, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Reaching The Social Community With EmailDatranMike
Datran Media teamed up with JupiterResearch and Social Networking site, Gather, to address this year's MediaPost Email Insider Summit. Together, the group discussed the paralleles between social media and email and how to reach the social audience with email.
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
A Nonprofit's Guide to Event Fundraising AnalyticsJono Smith
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
Today, your donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. et, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass messaging to 95% of donors and reserve personalized engagement for top givers. Why?
Here's what you’ll learn:
* How donor preferences are shifting and what this means for your nonprofit.
* How to identify key opportunities to tap into personalization in your donors’ journey.
* Four insight-driven engagement strategies you can use immediately to build more personalized relationships with your donors.
Online Survey Research: Harnessing the Power of "Big Data"4Good.org
I once heard a research executive at a large corporation say that he could "pretty much just guess" what his customers wanted.</p><p>He is no longer employed by that corporation.</p><p>Online survey research is a powerful opportunity to move far beyond guesswork and into a real time conversation with potential donors. The internet is swarming with insight into virtually every product, idea, or cause imaginable. Survey research will help you make sense of "big data" by collecting, analyzing, and acting on that insight.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
Take Charge of Your Data to Meet Fundraising Goalsfundchat
A presentation delivered at the annual AFP-NNE Conference on Nov. 8, 2013 by Chris Bicknell of Little Green Light, Kathy Howrigan of Marts & Lundy, and Brendan Kinney of Vermont Public Radio.
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
How to Design a Seamless & Personalized Digital Donor JourneyAggregage
If you want to design a magical online giving experience for donors, then making their journey as seamless as possible is key. In this webinar with Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
Donor retention by the numbers: Demystifying the leaky bucketBrandon Fix
Donor retention by the numbers: Demystifying the leaky bucket. A webinar presented by Third Sector Labs and Donor Trends. Presented live on June 12, 2014
Donor Data: The Key to Retention with Fundraising Success and CDS GlobalCDS Global, Inc.
Everyone knows it costs less to retain a donor than to acquire a new one. Knowing as much as you can about your donors can help you keep them involved with your organization and ease the way to donor retention. The right data can help you look beyond the numbers and figure out how and why donors connect — and stay — with you.
In this webinar, our experienced group of speakers discuss the best ways to break down silos of data to best understand your donors, and how to use this information to engage in meaning conversations with donors that promote life-long giving habits. This Fundraising Success webinar, sponsored by CDS Global, features speakers Kevin Schulman, CEO of DonorVoice; Leslie Monk, Director of Sponsor Care at ChildFund, and Jamey Heinze, CMO of CDS Global. More than 1,000 people registered and there was a lot of lively Q&A. Access the webinar below, and learn:
• What things besides numbers are important when it comes to knowing your donors
• How to determine donors’ interest in supporting your cause and what keeps them engaged
• How to pull together data from various sources to get a 360 degree view of your donor
• The value of collecting and acting upon donor feedback as a strategy for donor retention
*Watch the webinar: http://cds-global.com/resources/webinar-key-donor-retention/
Follow us on Twitter: @CDSGlobalNP & @FundraisingSuccess
#FSWebinar
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
Scaling Stewardship: Creating a Major Donor Experience fo Every DonorTaylor Shanklin
In this presentation at the AFP DC monthly luncheon, Taylor Shanklin shared examples of how Pursuant works with organizations to scale stewardship and relationship building to drive donor loyalty across all levels of giving
Prospecting & Screening: A Beginners GuideBen Rymer
With HNWI’s typically donating 0.1% of their wealth to charity, increasing high-value contributions is a must. And while prospect research is pivotal to the success of high-value fundraising, all too often fundraisers struggle to master the basics due to lack of time or resource. The slides explain the fundamentals of prospect identification and wealth screening, how (and when) to write great donor profiles, useful tools and techniques for fundraisers getting started in prospect research, using data-drive techniques in the research process and why you should join your local library.
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
What are Simple Development Systems and How Can They Help You?Bloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will help you discover a road-map to creating sustainable fundraising revenue throughout the year.
Your Website Successfully Secured Donors, But How Do You Keep Them Giving Yea...Bloomerang
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
Understand what makes online donors tick (their habits, patterns, likes and dislikes)
Learn how to formulate a retention strategy for online donors
Understand best practices in digital communications, including email gift acknowledgement and social media content.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
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Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
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Download the full report from here:
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1. Slide 0
PREDICTIVE DONOR METRICS
Predictive Donor
Value Metrics
#12NTCpredict
Daniel Atherton, CCAH
Brenna Holmes, CCAH
Mathew Grimm, EDF
John Clese, AVECTRA
2. Slide 1
PREDICTIVE DONOR METRICS
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3. Slide 2
PREDICTIVE DONOR METRICS
Agenda
• How do you use data?
• Why predictive data is important
• Offline data examples
• How can we use offline techniques online?
• Data at Environmental Defense Fund
• A-Score: A way to measure constituents
• Questions
5. Slide 4
PREDICTIVE DONOR METRICS
What you’ll learn today
• Why predictive data is important
• Some tips for how to gather predictive data
for your constituents
• Examples of how EDF and AVECTRA gather
and use data
7. Slide 6
PREDICTIVE DONOR METRICS
What is predictive data?
• Predictive data is data that allows you to
predict how a constituent will respond to your
direct marketing
8. Slide 7
PREDICTIVE DONOR METRICS
Consider this:
• Jane Q. Nondonor signs up for your list
through your organization’s website
• The next week, your board comes to you and
says, “We want to ask our supporters to
dedicate bricks outside our new office. They
will cost $5,000 each.”
• Do you send your brick-dedicating email to
Jane?
10. Slide 9
PREDICTIVE DONOR METRICS
Why predictive data is important
• Is Jane likely to give you $5,000 for a brick only a
week after joining your list?
• Is Jane likely to be very early in the “funnel of
engagement” – looking for more information
about your organization and why she should trust
it?
• Might Jane decide that your organization seems
kind of greedy, to be asking for $5,000 so soon?
• Might she think that you don’t even know
anything about her?
12. Slide 11
PREDICTIVE DONOR METRICS
How do we know this?
• Very few of your constituents are likely to be
major donors
– 0.51% of EDF’s online file is in their major donor
track
• You are likely to be unsuccessful asking a new
constituent for an amount so much higher
than the average for first-time gifts
– The average first-time gift in the past 12 months
for EDF’s file is $66.90
13. Slide 12
PREDICTIVE DONOR METRICS
How do we know this?
• New users are much MORE likely to interact
with the first few messages they get from you.
– EDF’s average open rate for its welcome series is
30-100% higher than its usual open rates for non-
donor segments
Why would you waste that on a very low-
probability ask?
14. Slide 13
PREDICTIVE DONOR METRICS
Why predictive data is important
• In the offline world, where there is real
opportunity cost in contacting a prospective
donor, predictive data is critical.
• In the online world, there is still a hidden
opportunity cost:
– Your time
– The trust of your constituents
– The possibility that constituents will unsubscribe
or “tune out” future emails
15. Slide 14
PREDICTIVE DONOR METRICS
BULLETIN: INACTIVITY IS VERY BAD
EMAIL NERDS REPORT
As SPAM filters become harsher and more
responsive, a user ignoring your email because it
doesn’t speak to her is no longer simply an
opportunity cost. It affects your ability to reach
even the users who WANT to read your emails.
16. Slide 15
PREDICTIVE DONOR METRICS
Why predictive data is important
• We may claim that we hate the ways
marketers use our online habits to tailor ads
to us – but then we get mad when those ads
seem irrelevant
• The key to establishing trust with your
prospective donors – and to drive interaction
– is to seem like you know what they want to
be asked
19. Slide 18
PREDICTIVE DONOR METRICS
You may already use predictive data.
• Do you segment your file into non-donors,
low-dollar donors, and high-dollar donors?
• Do you segment your file by recency of gift?
0-12 month, 13-24, 24+?
• Do you use HPC as the basis for your donation
form ask strings?
• Do you try to get a second gift out of first-time
donors within 30 days of that first gift?
20. Slide 19
PREDICTIVE DONOR METRICS
If not, you should be.
• These best practices all stem from predictive
data:
– Donors’ giving patterns tend to stay fairly static;
someone whose first gift was $35 is unlikely to
respond to a high-dollar ask.
– HPC-based ask strings are a time-tested best practice
offline, and testing shows that (for most lists) they
produce the best return online, too.
– Donors are MOST likely to make their second gift
within a few weeks of their first – or even to become a
monthly giver.
22. Slide 21
PREDICTIVE DONOR METRICS
Learning from offline examples
• Since it costs money to mail a package, your
net is greatly affected by how successful the
package is and how valuable converted donors
become.
23. Slide 22
PREDICTIVE DONOR METRICS
Learning from offline examples
• We use predictive metrics in all sorts of ways
offline:
– In what channel/s is/are John Q. Donor most
responsive?
– To what types of campaigns does John give most
often?
– Will John be more valuable over his donor lifespan
if he joins the file via a premium?
24. Slide 23
PREDICTIVE DONOR METRICS
Offline examples
• Creating a “TM Track” for donors who are
particularly responsive on the phones
• Noting when particular lists respond better to
certain topics or campaigns and mailing a
higher quantity
• Finding the most likely paths for donors to
become sustainers, and cultivating that path
26. Slide 25
PREDICTIVE DONOR METRICS
3 steps to predictive data online
1. Gather as much data as possible.
2. Look for patterns in that data.
3. Selectively target constituents based on
which asks will have maximum value.
28. Slide 27
PREDICTIVE DONOR METRICS
Step 1: Gather data
There are three ways to gather data on your
constituents:
1. Automatically through your blast mailer/CRM
• Basic stats like time on file, opens and clicks, donation
history
2. Through an append or file modeling service
• Biographical stats like age and gender; data on social
media use or how users spend their time online
3. The best way: ask for it!
30. Slide 29
PREDICTIVE DONOR METRICS
Using surveys to find stuff out
• Ask questions about users as soon as they sign
up for your list
• Ask questions about users when they’re taking
an action or donating
• Send your file surveys a couple times per year
– then ask for a donation when they’re done
31. Slide 30
PREDICTIVE DONOR METRICS
Using surveys to find stuff out
• Post-survey donation asks are one of the most
successful, least intrusive ways to convert new
donors and to engage a “tired” file
– People like being asked what they think
– If they think you’re listening to them, people will
think more highly of your organization – and what
you would do with their donation
– Surveys are just like ZIP code, address, cell phone
number – the more info someone is willing to give
you, the better a donor s/he is likely to become
33. Slide 32
PREDICTIVE DONOR METRICS
Step 2: Look for patterns
• Become a journalist in your dogged pursuit of
fundraising truth:
– Who
– What
– When
– Where
– Why
– How
34. Slide 33
PREDICTIVE DONOR METRICS
Who?
• Who is engaging with your emails?
– Are a small core of dedicated activists driving 90%
of the actions and/or donations?
– Does your file skew old or young? Male or female?
35. Slide 34
PREDICTIVE DONOR METRICS
What?
• What is your file interested in?
– Do they prefer to hear about/take action
on/donate to one of your issues over another?
– Do they prefer to sign petitions? Do they prefer to
donate? Do they prefer to share personal stories?
36. Slide 35
PREDICTIVE DONOR METRICS
When?
• When does your file engage with you?
– Do they donate more in the morning or the
evening?
– Are they more active if you send an email on a
Monday or a Friday? Are they active on
weekends?
– Do they donate at particular times of year?
37. Slide 36
PREDICTIVE DONOR METRICS
Where?
• Where is your file?
– Where does your file live? Are they concentrated
in particular states or cities?
– Where does your file access your content? Do
they use your website? Do they engage mostly
through your emails? How about Facebook and
Twitter?
38. Slide 37
PREDICTIVE DONOR METRICS
Why?
• Why do they give to you?
– Do they respond to:
• Institutional asks (“We are rated four stars by Charity
Navigator”)?
• Emotional appeals (“These children need your help”)?
• Efficiency (“94 cents of each dollar go straight to people
in need”)?
• Emergency (“WE NEED THIS RIGHT NOW HELP”)?
• Anger (“Here’s something dumb this idiot said about
us”)?
39. Slide 38
PREDICTIVE DONOR METRICS
How?
• Do a few donors give large amounts, or do lots
of donors give small amounts?
• Do your donors respond to renewals, or to
appeals?
• Do they give online after they’ve received a
mail piece or a TM call? Or vice versa?
41. Slide 40
PREDICTIVE DONOR METRICS
Target your asks based on the data
• If your file (or donors) are mostly older
women, focus on what’s important to them
• If your file prefers to take action rather than
donate, use more after-action donate asks
• If your file donates more on Mondays…send
more emails on Mondays
42. Slide 41
PREDICTIVE DONOR METRICS
Target your asks based on the data
• If you’re a national organization but 50% of
your file lives in California, consider locally-
targeted content
• If part of your file responds more
institutionally and part responds more
emotionally, split up your segments to target
them
• If part of your file responds more to renewals
than to appeals, send them more renewal asks
45. Slide 44
PREDICTIVE DONOR METRICS
Why score your constituents?
• Scoring enables you to measure relevant information
about who a given constituent is, how they interact with
your organization and identify key behavioral attributes
• A weighted score relevant to your organization’s mission
and activities helps support smarter, more targeted and
timely engagement activities in a reliable, systematic way
• Use scoring to unveil early indicators of other donors
who are beginning to mirror key characteristics of your
top performers and use this data to intervene more
effectively in the relationship
46. Slide 45
PREDICTIVE DONOR METRICS
Why score your constituents?
• Scoring can help identify donors who are
disengaging from your organization by
aggregating and scoring behavioral trends
unnoticeable to the naked eye
• Scoring can replace the herculean task of
multiple queries, reports and analysis to spot
trends within in your donor base
47. Slide 46
PREDICTIVE DONOR METRICS
Discovery
• Who are my top constituents?
• What are the activities that people and organizations
do that are meaningful and valuable to you?
• Similarly, which demographic characteristics are
meaningful to you and indicate the importance of a
member or donor?
• Include observed and tracked behavior, activities and
demographics, as well as your anecdotal information,
whether these are in your database or not.
48. Slide 47
PREDICTIVE DONOR METRICS
A-Score™ Scales
• A-Score™ is a
composite of
other scales, each
of which
measures
engagement in a
specific category
Social
Participation
Fundraising
Advocacy
A-Score
Events