The document discusses strategies for reaching different audiences with fact-checking information. It identifies younger, digital native audiences as well as more skeptical middle American and southern audiences as key targets. It then briefly outlines some existing efforts like Snapchat and Alexa integrations as well as potential new approaches like collaborating with local news or engaging local community groups, making the information personally relevant, and focusing on shareability and creative formats.

1. Design &
Distribution

2. Who are we trying to
reach?

3. Younger audiences
Suburban, Republican women
Skeptics
Native digital audience
Middle America and the South

4. Reader one
Younger
Digital
News literate
Challenge: format,
platform, how do you
maintain attention without
major events (debates, etc.)
Low info (or limited sources)
Low trust/skepticism
More analog
Challenge: building trust
AND format/delivery. People
don’t trust government +
institutions — who DO they
trust?
Reader two

5. Reader one
What’s been done?
• Snapchat
• Live fact checking
• Alexa
• Browser plug-ins
Reader two
What’s been done?
•Collaborations with
local news
•(national <—> local)

6. What else could be done?
• Talk radio segment (answering listener questions)
• Church subscription services: get community orgs talking about truth ⛪
• Using family structure to engage with media/civic literacy
• Surfacing different, competing sources
• Include what’s wrong *and* what’s right
• Peer-to-peer model (like a fact-check bookclub) "
• Targeted ads on Google
• Media literacy as part of buying technology
• Personalizing the fact check. Why does this matter to ME?
• Consumer knowledge, mythbusting
• Email is powerful
• How can we make it more shareable, bite size
• Meme-ifying fact checking, humor

7. What else could be done?
• Engaging with readers, acknowledging people who interact
• Empowering people to ask questions — gives readers a voice (send
video clip, or voicemail)
• Make it creative, generative
• The objective might be fact checking, but it isn’t necessarily the
medium (games, creativity, etc.)
• High school assemblies on truth, media literacy
• Bar trivia night ! — prioritizing fun
• Flip-a-friend campaign

8. YOUR local conservative talk show
TONIGHT: 5 pm Channel 101.3
HOST: Your favorite hometown host Roger “RED”
Smith
GUEST: FOX News contributor Jane Stone
Pastor Aaron Johnson
TOPIC: Manufacturing jobs -- Where did they go?? Are
they here?? WHERE??