The document provides an overview of the key elements to include when developing a campaign plan. It discusses setting goals and targeting voters, developing a message and research, voter contact methods, budgeting and fundraising, timelines, and managing data and resources. The campaign plan is a roadmap that outlines objectives, strategies, timelines, and resources to help a campaign stay organized and achieve its goal of winning an election. It should be a written, flexible, and research-based document that includes clear goals and objectives.
Strategies to Build Donor Love — How to Create Donor-Centric Communication an...Beth Brodovsky
How can your communication strategy work to show your donors you know and love them? Donors – both present and potential – are special. Every communication is an opportunity to draw donors closer to the heart of your organization. It takes planning, creative thinking and commitment to focus on the donor — but there are a multitude of inexpensive and easy ideas for attracting you donors’ attention.
This presentation will help you examine your organization to find the road-blocks and opportunities in getting your donor’s attention. We’ll explore technology tactics, direct marketing mysteries and creative concepts that assure donors you know and understand their interest in your cause.
Learning Objectives:
Flipping the focus
Telling great stories in new ways
Making communication personal
Managing what gets in your way
This webinar was led by Alexandra Thebert, an innovative leader and consummate organizer, who has served as executive director of Save the Wild U.P. in Marquette, Michigan; chapter organizer with Physicians for National Health Plan in Chicago, and numerous political and advocacy campaigns. It features the power of the membership drive to build solidarity, fundraising as a growth and leadership engagement model, and why rich donors won't save the world (sorry).
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Strategies to Build Donor Love — How to Create Donor-Centric Communication an...Beth Brodovsky
How can your communication strategy work to show your donors you know and love them? Donors – both present and potential – are special. Every communication is an opportunity to draw donors closer to the heart of your organization. It takes planning, creative thinking and commitment to focus on the donor — but there are a multitude of inexpensive and easy ideas for attracting you donors’ attention.
This presentation will help you examine your organization to find the road-blocks and opportunities in getting your donor’s attention. We’ll explore technology tactics, direct marketing mysteries and creative concepts that assure donors you know and understand their interest in your cause.
Learning Objectives:
Flipping the focus
Telling great stories in new ways
Making communication personal
Managing what gets in your way
This webinar was led by Alexandra Thebert, an innovative leader and consummate organizer, who has served as executive director of Save the Wild U.P. in Marquette, Michigan; chapter organizer with Physicians for National Health Plan in Chicago, and numerous political and advocacy campaigns. It features the power of the membership drive to build solidarity, fundraising as a growth and leadership engagement model, and why rich donors won't save the world (sorry).
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
This is the first webinar for the American Express Partners in Preservation sites, focused on social media strategy, including an overview of useful best practices and resources.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
Fundraising using social media: A briefingMark Walker
Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media.
<My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
https://bloomerang.co/resources/webinars/
Lori L. Jacobwith will show you examples of how others have harnessed the passion of their community and their mission using authentic, clear word choices.
Recording: http://www.youtube.com/watch?v=CD5w6irusoI
Description:
How do you know if the efforts your charity is putting into social media are worth it? Are you even measuring the right things? Join this webinar to learn about the ROI you should expect from investing resources into this means of outreach, marketing and fundraising, and how you can present your successes to senior staff and your Board with more confidence.
Prospect Research Using Social Data - Foundation Center, July 24, 2013Annie Lynsen
Deepen your knowledge of your prospects through the use of social data.
You've got your list of major donor prospects, and now it's time to make or enrich your connections with them. In this session, we'll discuss cutting-edge methods for deepening your knowledge of your prospects through the use of social data.
Social data can help you learn what your prospects are truly passionate about, so you can better connect your organization's mission to their lives.
Social data can also help your organization:
Identify new sustainer gift givers
Increase mid-level gifts by knowing who to ask for more
Find new major gift prospects by identifying VP-level (and higher) executives
Implement a matching gift program by identifying where donors work
By referencing case studies and examples from nonprofits including the American Heart Association, CARE, Nature Conservancy, National Wildlife Federation, and others, you'll learn how to use social data to improve your fundraising.
This is the first webinar for the American Express Partners in Preservation sites, focused on social media strategy, including an overview of useful best practices and resources.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
Fundraising using social media: A briefingMark Walker
Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media.
<My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
https://bloomerang.co/resources/webinars/
Lori L. Jacobwith will show you examples of how others have harnessed the passion of their community and their mission using authentic, clear word choices.
Recording: http://www.youtube.com/watch?v=CD5w6irusoI
Description:
How do you know if the efforts your charity is putting into social media are worth it? Are you even measuring the right things? Join this webinar to learn about the ROI you should expect from investing resources into this means of outreach, marketing and fundraising, and how you can present your successes to senior staff and your Board with more confidence.
Prospect Research Using Social Data - Foundation Center, July 24, 2013Annie Lynsen
Deepen your knowledge of your prospects through the use of social data.
You've got your list of major donor prospects, and now it's time to make or enrich your connections with them. In this session, we'll discuss cutting-edge methods for deepening your knowledge of your prospects through the use of social data.
Social data can help you learn what your prospects are truly passionate about, so you can better connect your organization's mission to their lives.
Social data can also help your organization:
Identify new sustainer gift givers
Increase mid-level gifts by knowing who to ask for more
Find new major gift prospects by identifying VP-level (and higher) executives
Implement a matching gift program by identifying where donors work
By referencing case studies and examples from nonprofits including the American Heart Association, CARE, Nature Conservancy, National Wildlife Federation, and others, you'll learn how to use social data to improve your fundraising.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
3. CAMPAIGN PLAN OBJECTIVES
• To become familiar with the main
elements of a campaign plan
• To practice using tools to identify and
manage campaign resources
4. CAMPAIGN PLAN TOPICS
Campaign Steps
• Goal setting
• Voter targeting
• Research
• Message
• Voter contact
• Budget
• Fundraising
• Election day
Campaign Resources
• People
• Money
• Time
• Info Image: www.pixabay.com
Image: www.pixabay.com
5. KEY TERMS
• Constituency
• Message
• Voter contact
• Field plan
• Paid media
• Earned media
• Door-to-door/canvassing
• Get Out the Vote (GOTV)
7. WHAT IS A CAMPAIGN PLAN?
• Roadmap that outlines what you are
going to achieve, when, how and with
what resources
• Management tool
• Measures progress
• Keeps you organized, proactive,
focused and on track
8. NO PLAN = PROBLEM
Photo: Michal Zacharzewski / RGBstock
Photo: www.pixabay.com
Photo: www.pixabay.com
Image: www.rgbstock.com
9. CHARACTERISTICS OF AN
EFFECTIVE PLAN
• Written
• Flexible
• Understandable
• Includes the obvious
• Research-based
• Has clear goals and objectives
12. RESEARCH: ELECTORAL
CONTEXT
• Election system/rules
• District characteristics
• Voter characteristics
• Past elections
• Main factors affecting
election
Image: www.rfairfaxdemocrats.org
13. OPPOSITION RESEARCH
• Identify viable opponents
• Research
–Personal and professional
background
–Previous statements/positions
–Resources and support base
–Weaknesses AND strengths
14. GOAL SETTING
• Goal is usually to win election
• How many votes do you need?
• Example: Majoritarian
–100,000 eligible voters
–60,000 likely to vote
–Need 30,001 votes
15. TARGETING VOTERS
• Can’t please everyone
• Don’t need 100% of voters
• Maximize time and resources
• Focus on “persuadables” not strong
supporters or opponents
16. TARGETING VOTERS
Choosing the right target means aiming
for the middle
Firmly
Opposed
Soft
Opponent Undecided
True
Believer
Soft
Supporter
Target Audience
18. MESSAGE
• Single idea/theme
• Your values
• What you repeat over and over
• What you want people to remember
• How you connect with and persuade
voters
Why am I asking for your support?
19. CHARACTERISTICS OF AN
EFFECTIVE MESSAGE
• Clear and concise
• Compelling
• Contrasting
• Connected
• Consistently delivered
• Credible
• Clear
20. MESSAGE EXAMPLE
“It’s time for a change: time to support
our schools, time to address government
corruption, time to bring jobs back to
our town. As a teacher and community
activist, I want to lead that change.”
21. What we say about us What we say about
them
What they say about
themselves
What they say about
us
EXERCISE: MESSAGE BOX
22. MESSENGERS
• Use real, relatable people
• Use credible people
• Trustworthiness and sincerity are key
23. DETERMING ISSUE IMPORTANCE
AND POSITION
• Tying issues to your message
• Example: Clinton: “Change or more of
the same?”
Photo: AP
27. • Facebook
• Twitter
• YouTube
• Personal/organization
website
COMMON SOCIAL MEDIA SITES
28. VOTER CONTACT
• Getting your message out
• Strategic and organized
• Many delivery methods
• Choose most convenient methods to
target voters
• Use resources wisely and efficiently
29. INDIRECT VS. DIRECT VOTER
CONTACT
• Direct requires more
time and people
• Indirect requires more
money
Photo: Amy Hamelin, NDI
30. DIRECT VOTER CONTACT
Tactic Cost
Manpower
Needed
Time Efficiency Effectiveness
Door-to-door 1 5 5 1 5
Small personal
events
1 4 4 2 4
Town meetings
and other events
1-3 3 3 3 3
Candidate “meet
and greets”
1 2 2 4 2
Distribution at
gathering places
1 3 2 3 3
Phone banks 3 5 4 3 3
31. INDIRECT VOTER CONTACT
Tactic Cost
Manpower
Needed
Time Efficiency Effectiveness
Literature
distribution
3-5 1-3 1 4-5 1-2
TV, radio and
newspaper ads
5 1 2 5 1
Letters to
newspaper
1 1 1 4 2
TV, radio debates 1 1-2 2 5 2-3
Big events 4-5 3 3 3 3-4
Posters and
billboards
2-3 1-3 2 2 1
Mail and e-mail 2-1 1 1 3 1-2
Social media 1 1 1 3 2
32. VOTER CONTACT PLAN EXAMPLE
Method # Voters When Where Cost # Volunteers
Door to door
3,000 May
Weekend
Homes $500 50
Direct mail
6,000 April Homes $2,500 10
TV ads
12,000 June
Evening
$5,000 3
Newspaper ads
10,000 June
Sunday
paper
$4,000 2
Small Events
1,000 May
Evenings
Host’s
home
Covered
by host
35
TOTAL 32,000 $12,000 100
40. VOLUNTEER ASSIGNMENTS
• Phone banks
• Door to door
• Internet research
• Mailings or leaflet drops
• Event organizing
• Data entry
• Press clips
• Thank you letters and other
correspondence
41. BUDGET
• Anticipate costs and timing
• Manage expenditures and revenues
• Research costs
• Track cash flow
• Ensures no money left on Election Day
and no debt
45. FUNDRAISING
• Who can give, when, how often, and
how much?
• Other fundraising tools such as events
• In-kind contributions
• Say thank you
46. EXAMPLE:FUNDRAISING PLAN
REVENUE Month 1 Month 2 Month 3 Month 4 Month 5
Candidate
contributions 1000 1000 500
Political Party
contributions 5000 1550
Donations 500 250 500 1000 2500
Fundraising events
income 2000 600 300
TOTAL EXPENSES 2500 1200 2250 2800 7650
TOTAL INCOME 8500 250 2100 2550 3000
CASH FLOW 6000 -950 -150 -250 -4650
CASH-ON-HAND 6000 5050 4900 4650 0
47. TIMELINE
• Start from election day and work
backwards
• Refer to campaign plan
• What needs to happen?
• By when?
• By whom?
• With what resources?
• Include key dates and deadlines
48. EXAMPLE:TIMELINE
DATE ACTIVITY RESPONSIBLE RESOURCES
After
Election
Day
Finalize all tasks, pay
workers
-Appreciation party
Campaign Manager, Office
Manager, Finance Director
-Campaign Team
Money
-Venue, food, small
gifts
Election
Day
GOTV – door-to-door -Campaign Manager/Field
Director
-Database Manager
-Volunteer Coordinator
GOTV leaflet
Script for volunteers
Lists of target voters
Maps of areas
200 Volunteers
Observation at polls
and vote count
-Campaign Manager and
Field Director
-Volunteer Coordinator
Check list
50 Volunteers
Candidate Press
Events
-Campaign Manager and
Press Officer
-Candidate
Press packets
Election day speech
Election
Day
minus 1
Voter Contact Field Director and Volunteer
Coordinator
Persuasion leaflet
150 Volunteers
Candidate Visits to
community leaders
Candidate and Campaign
Manager
Small thank you gifts
for leaders
Candidate Press
Events
Candidate and Press Officer Press packets
Speech
50. DATA AND LIST MANAGEMENT
• Lists of:
–Supporters
–Potential donors
–Volunteers
–Press contacts
–Persuadable
voter
–Opinion leaders
• Sources of
information:
–Official voter list
–Candidate
contacts
–Supporter’s
contacts
–Party lists
51. DATA AND LIST MANAGEMENT
• Full name
• Gender
• Age range/date
of birth
• Phone number(s)
• Mailing address
• Email
• Polling station
• Party affiliation
• Voting intention
• Voting history
• Donor history
• Volunteer history
52. CAMPAIGN PLAN REVIEW
Photo: NDI
Steps
• Goal setting
• Voter targeting
• Research
• Message
• Voter contact
• Budget
• Fundraising
• Election day
Resources
• People
• Money
• Time
• Info