The document provides an overview of the key elements to include when developing a campaign plan, including setting goals and targeting voters, developing a message and strategy for voter contact, creating a budget and fundraising plan, and managing resources and timelines. It emphasizes that an effective campaign plan is a written, flexible, understandable roadmap that keeps the campaign organized, focused and on track to achieve its objectives of winning the election.
Strategies to Build Donor Love — How to Create Donor-Centric Communication an...Beth Brodovsky
How can your communication strategy work to show your donors you know and love them? Donors – both present and potential – are special. Every communication is an opportunity to draw donors closer to the heart of your organization. It takes planning, creative thinking and commitment to focus on the donor — but there are a multitude of inexpensive and easy ideas for attracting you donors’ attention.
This presentation will help you examine your organization to find the road-blocks and opportunities in getting your donor’s attention. We’ll explore technology tactics, direct marketing mysteries and creative concepts that assure donors you know and understand their interest in your cause.
Learning Objectives:
Flipping the focus
Telling great stories in new ways
Making communication personal
Managing what gets in your way
This webinar was led by Alexandra Thebert, an innovative leader and consummate organizer, who has served as executive director of Save the Wild U.P. in Marquette, Michigan; chapter organizer with Physicians for National Health Plan in Chicago, and numerous political and advocacy campaigns. It features the power of the membership drive to build solidarity, fundraising as a growth and leadership engagement model, and why rich donors won't save the world (sorry).
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Strategies to Build Donor Love — How to Create Donor-Centric Communication an...Beth Brodovsky
How can your communication strategy work to show your donors you know and love them? Donors – both present and potential – are special. Every communication is an opportunity to draw donors closer to the heart of your organization. It takes planning, creative thinking and commitment to focus on the donor — but there are a multitude of inexpensive and easy ideas for attracting you donors’ attention.
This presentation will help you examine your organization to find the road-blocks and opportunities in getting your donor’s attention. We’ll explore technology tactics, direct marketing mysteries and creative concepts that assure donors you know and understand their interest in your cause.
Learning Objectives:
Flipping the focus
Telling great stories in new ways
Making communication personal
Managing what gets in your way
This webinar was led by Alexandra Thebert, an innovative leader and consummate organizer, who has served as executive director of Save the Wild U.P. in Marquette, Michigan; chapter organizer with Physicians for National Health Plan in Chicago, and numerous political and advocacy campaigns. It features the power of the membership drive to build solidarity, fundraising as a growth and leadership engagement model, and why rich donors won't save the world (sorry).
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
This is the first webinar for the American Express Partners in Preservation sites, focused on social media strategy, including an overview of useful best practices and resources.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
Fundraising using social media: A briefingMark Walker
Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media.
<My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
https://bloomerang.co/resources/webinars/
Lori L. Jacobwith will show you examples of how others have harnessed the passion of their community and their mission using authentic, clear word choices.
Recording: http://www.youtube.com/watch?v=CD5w6irusoI
Description:
How do you know if the efforts your charity is putting into social media are worth it? Are you even measuring the right things? Join this webinar to learn about the ROI you should expect from investing resources into this means of outreach, marketing and fundraising, and how you can present your successes to senior staff and your Board with more confidence.
Prospect Research Using Social Data - Foundation Center, July 24, 2013Annie Lynsen
Deepen your knowledge of your prospects through the use of social data.
You've got your list of major donor prospects, and now it's time to make or enrich your connections with them. In this session, we'll discuss cutting-edge methods for deepening your knowledge of your prospects through the use of social data.
Social data can help you learn what your prospects are truly passionate about, so you can better connect your organization's mission to their lives.
Social data can also help your organization:
Identify new sustainer gift givers
Increase mid-level gifts by knowing who to ask for more
Find new major gift prospects by identifying VP-level (and higher) executives
Implement a matching gift program by identifying where donors work
By referencing case studies and examples from nonprofits including the American Heart Association, CARE, Nature Conservancy, National Wildlife Federation, and others, you'll learn how to use social data to improve your fundraising.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
This is the first webinar for the American Express Partners in Preservation sites, focused on social media strategy, including an overview of useful best practices and resources.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
Fundraising using social media: A briefingMark Walker
Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media.
<My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
https://bloomerang.co/resources/webinars/
Lori L. Jacobwith will show you examples of how others have harnessed the passion of their community and their mission using authentic, clear word choices.
Recording: http://www.youtube.com/watch?v=CD5w6irusoI
Description:
How do you know if the efforts your charity is putting into social media are worth it? Are you even measuring the right things? Join this webinar to learn about the ROI you should expect from investing resources into this means of outreach, marketing and fundraising, and how you can present your successes to senior staff and your Board with more confidence.
Prospect Research Using Social Data - Foundation Center, July 24, 2013Annie Lynsen
Deepen your knowledge of your prospects through the use of social data.
You've got your list of major donor prospects, and now it's time to make or enrich your connections with them. In this session, we'll discuss cutting-edge methods for deepening your knowledge of your prospects through the use of social data.
Social data can help you learn what your prospects are truly passionate about, so you can better connect your organization's mission to their lives.
Social data can also help your organization:
Identify new sustainer gift givers
Increase mid-level gifts by knowing who to ask for more
Find new major gift prospects by identifying VP-level (and higher) executives
Implement a matching gift program by identifying where donors work
By referencing case studies and examples from nonprofits including the American Heart Association, CARE, Nature Conservancy, National Wildlife Federation, and others, you'll learn how to use social data to improve your fundraising.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
3. CAMPAIGN PLAN OBJECTIVES
• To become familiar with the main
elements of a campaign plan
• To practice using tools to identify and
manage campaign resources
4. CAMPAIGN PLAN TOPICS
Campaign Steps
• Goal setting
• Voter targeting
• Research
• Message
• Voter contact
• Budget
• Fundraising
• Election day
Campaign Resources
• People
• Money
• Time
• Info Image: www.pixabay.com
Image: www.pixabay.com
5. KEY TERMS
• Constituency
• Message
• Voter contact
• Field plan
• Paid media
• Earned media
• Door-to-door/canvassing
• Get Out the Vote (GOTV)
7. WHAT IS A CAMPAIGN PLAN?
• Roadmap that outlines what you are
going to achieve, when, how and with
what resources
• Management tool
• Measures progress
• Keeps you organized, proactive,
focused and on track
8. NO PLAN = PROBLEM
Photo: Michal Zacharzewski / RGBstock
Photo: www.pixabay.com
Photo: www.pixabay.com
Image: www.rgbstock.com
9. CHARACTERISTICS OF AN
EFFECTIVE PLAN
• Written
• Flexible
• Understandable
• Includes the obvious
• Research-based
• Has clear goals and objectives
12. RESEARCH: ELECTORAL
CONTEXT
• Election system/rules
• District characteristics
• Voter characteristics
• Past elections
• Main factors affecting
election
Image: www.rfairfaxdemocrats.org
13. OPPOSITION RESEARCH
• Identify viable opponents
• Research
–Personal and professional
background
–Previous statements/positions
–Resources and support base
–Weaknesses AND strengths
14. GOAL SETTING
• Goal is usually to win election
• How many votes do you need?
• Example: Majoritarian
–100,000 eligible voters
–60,000 likely to vote
–Need 30,001 votes
15. TARGETING VOTERS
• Can’t please everyone
• Don’t need 100% of voters
• Maximize time and resources
• Focus on “persuadables” not strong
supporters or opponents
16. TARGETING VOTERS
Choosing the right target means aiming
for the middle
Firmly
Opposed
Soft
Opponent Undecided
True
Believer
Soft
Supporter
Target Audience
18. MESSAGE
• Single idea/theme
• Your values
• What you repeat over and over
• What you want people to remember
• How you connect with and persuade
voters
Why am I asking for your support?
19. CHARACTERISTICS OF AN
EFFECTIVE MESSAGE
• Clear and concise
• Compelling
• Contrasting
• Connected
• Consistently delivered
• Credible
• Clear
20. MESSAGE EXAMPLE
“It’s time for a change: time to support
our schools, time to address government
corruption, time to bring jobs back to
our town. As a teacher and community
activist, I want to lead that change.”
21. What we say about us What we say about
them
What they say about
themselves
What they say about
us
EXERCISE: MESSAGE BOX
22. MESSENGERS
• Use real, relatable people
• Use credible people
• Trustworthiness and sincerity are key
23. DETERMING ISSUE IMPORTANCE
AND POSITION
• Tying issues to your message
• Example: Clinton: “Change or more of
the same?”
Photo: AP
27. • Facebook
• Twitter
• YouTube
• Personal/organization
website
COMMON SOCIAL MEDIA SITES
28. VOTER CONTACT
• Getting your message out
• Strategic and organized
• Many delivery methods
• Choose most convenient methods to
target voters
• Use resources wisely and efficiently
29. INDIRECT VS. DIRECT VOTER
CONTACT
• Direct requires more
time and people
• Indirect requires more
money
Photo: Amy Hamelin, NDI
30. DIRECT VOTER CONTACT
Tactic Cost
Manpower
Needed
Time Efficiency Effectiveness
Door-to-door 1 5 5 1 5
Small personal
events
1 4 4 2 4
Town meetings
and other events
1-3 3 3 3 3
Candidate “meet
and greets”
1 2 2 4 2
Distribution at
gathering places
1 3 2 3 3
Phone banks 3 5 4 3 3
31. INDIRECT VOTER CONTACT
Tactic Cost
Manpower
Needed
Time Efficiency Effectiveness
Literature
distribution
3-5 1-3 1 4-5 1-2
TV, radio and
newspaper ads
5 1 2 5 1
Letters to
newspaper
1 1 1 4 2
TV, radio debates 1 1-2 2 5 2-3
Big events 4-5 3 3 3 3-4
Posters and
billboards
2-3 1-3 2 2 1
Mail and e-mail 2-1 1 1 3 1-2
Social media 1 1 1 3 2
32. VOTER CONTACT PLAN EXAMPLE
Method # Voters When Where Cost # Volunteers
Door to door
3,000 May
Weekend
Homes $500 50
Direct mail
6,000 April Homes $2,500 10
TV ads
12,000 June
Evening
$5,000 3
Newspaper ads
10,000 June
Sunday
paper
$4,000 2
Small Events
1,000 May
Evenings
Host’s
home
Covered
by host
35
TOTAL 32,000 $12,000 100
40. VOLUNTEER ASSIGNMENTS
• Phone banks
• Door to door
• Internet research
• Mailings or leaflet drops
• Event organizing
• Data entry
• Press clips
• Thank you letters and other
correspondence
41. BUDGET
• Anticipate costs and timing
• Manage expenditures and revenues
• Research costs
• Track cash flow
• Ensures no money left on Election Day
and no debt
45. FUNDRAISING
• Who can give, when, how often, and
how much?
• Other fundraising tools such as events
• In-kind contributions
• Say thank you
46. EXAMPLE:FUNDRAISING PLAN
REVENUE Month 1 Month 2 Month 3 Month 4 Month 5
Candidate
contributions 1000 1000 500
Political Party
contributions 5000 1550
Donations 500 250 500 1000 2500
Fundraising events
income 2000 600 300
TOTAL EXPENSES 2500 1200 2250 2800 7650
TOTAL INCOME 8500 250 2100 2550 3000
CASH FLOW 6000 -950 -150 -250 -4650
CASH-ON-HAND 6000 5050 4900 4650 0
47. TIMELINE
• Start from election day and work
backwards
• Refer to campaign plan
• What needs to happen?
• By when?
• By whom?
• With what resources?
• Include key dates and deadlines
48. EXAMPLE:TIMELINE
DATE ACTIVITY RESPONSIBLE RESOURCES
After
Election
Day
Finalize all tasks, pay
workers
-Appreciation party
Campaign Manager, Office
Manager, Finance Director
-Campaign Team
Money
-Venue, food, small
gifts
Election
Day
GOTV – door-to-door -Campaign Manager/Field
Director
-Database Manager
-Volunteer Coordinator
GOTV leaflet
Script for volunteers
Lists of target voters
Maps of areas
200 Volunteers
Observation at polls
and vote count
-Campaign Manager and
Field Director
-Volunteer Coordinator
Check list
50 Volunteers
Candidate Press
Events
-Campaign Manager and
Press Officer
-Candidate
Press packets
Election day speech
Election
Day
minus 1
Voter Contact Field Director and Volunteer
Coordinator
Persuasion leaflet
150 Volunteers
Candidate Visits to
community leaders
Candidate and Campaign
Manager
Small thank you gifts
for leaders
Candidate Press
Events
Candidate and Press Officer Press packets
Speech
50. DATA AND LIST MANAGEMENT
• Lists of:
–Supporters
–Potential donors
–Volunteers
–Press contacts
–Persuadable
voter
–Opinion leaders
• Sources of
information:
–Official voter list
–Candidate
contacts
–Supporter’s
contacts
–Party lists
51. DATA AND LIST MANAGEMENT
• Full name
• Gender
• Age range/date
of birth
• Phone number(s)
• Mailing address
• Email
• Polling station
• Party affiliation
• Voting intention
• Voting history
• Donor history
• Volunteer history
52. CAMPAIGN PLAN REVIEW
Photo: NDI
Steps
• Goal setting
• Voter targeting
• Research
• Message
• Voter contact
• Budget
• Fundraising
• Election day
Resources
• People
• Money
• Time
• Info