This document outlines best practices for Facebook marketing. It recommends creating an engaging Facebook page to increase brand exposure and gather leads. It emphasizes posting engaging content, such as images and videos, and using hashtags to expand reach. Finally, it stresses responding quickly and politely to fans to build relationships.

1. Facebook Marketing
Best Practices
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2. Create a page
• First and foremost step
• Increases exposure to potential customers
• Gather more leads
• Helps in building brand loyalty
• Facilitates spying on close competitors

3. Be Engaging
• Involve maximum engagement
• Catch people’s attention
• Invoke fans action
• Never be idle

4. Content
• Type of post is of utmost importance
• Types - Messages/Photos/Videos
• Posts with images are more effective
• Quality > Quantity

5. Sponsored Stories
• New word of mouth
• Allows to link us with user created content
• Helps in increasing visibility of the page
• More effective in creating awareness

6. Timing
• As important as the content
• Ideal hours – 1 PM – 3 PM and after 7 PM
• Best days – Thursday and Friday

7. Fan Relationships
• More responsibility for user content posted on
walls
• Always listen to
customers
• Respond quickly and
politely

8. Hashtags
• New feature in facebook
• Expands reach to interested prospects
• Comes in handy for a niche segment
• Helps in brand amplification

9. Marketing Tools in Facebook