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Social media training workshop – Day 1

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Social media training workshop – Day 1

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Social media training workshop – Day 1

  1. 1. Social media and Web 2.0 communication skills workshopSocial media and Web 2.0 communication skills workshop #smwpoland – Day 1
  2. 2. skills project
  3. 3. #smwpoland http://poland.sciencemediaspace.com
  4. 4. #smwpoland What you want to learn
  5. 5. Social media and Web 2.0 communication skills workshop Communicate your science
  6. 6. current communication How do you currently communicate your research?
  7. 7. communication strategy 1. Download the communication strategy template 2. List all the audiences you are talking to 3. Fill out the rest of the columns for two of your most important audiences. If you have time you can do more than two.
  8. 8. #smwpoland Why do you think social media is an important communication tool for scientists?
  9. 9. 5 social media myths • Everybody is on social media • Social media is too informal for science • You need to post 24/7 • Social media is full of trolls • You must be on every social network
  10. 10. 4 benefits of social media project your voice build new relationships share your content listen and learn
  11. 11. Social media and Web 2.0 communication skills workshop creating an online profile
  12. 12. online profile Creating an online profile (or brand) is the most effective way to use social media to show and tell people who you are, what you do and where to find you.
  13. 13. do the profiles match? Google yourself
  14. 14. creating a profile username avatar image biography
  15. 15. edit your profile 1. Log in to poland.sciencemediaspace 2. In my account, edit profile 3. Fill in your details and add a profile picture
  16. 16. Social media and Web 2.0 communication skills workshopSocial media and Web 2.0 communication skills workshop an introduction to blogging
  17. 17. Darwin’s manuscripts
  18. 18. an introduction to blogs Blogs in plain english Blogs are websites that act like a logbook, scrapbook, journal or newsletter They are usually created and updated by one person who adds text, links, images and/or videos.
  19. 19. Researcher case studies Michelle Weirathmueller @michellejw Matthew Partridge @MCeep Sarah Keenihan @sciencesarah
  20. 20. setting up a blog http://poland.sciencemediaspace.com
  21. 21. setting up a blog https://home.pl http://www.cba.pl https://www.hosteurope.de/en https://one.com Web hosts in Poland/EU
  22. 22. write a blog post 1. Log in to poland.sciencemediaspace 2. In dashboard, create a new post 3. Write 5 points about your case study person’s social media activities e.g. their profiles, their writing style, their use of images and video
  23. 23. Social media and Web 2.0 communication skills workshopSocial media and Web 2.0 communication skills workshop 12 tips to writing a blog post
  24. 24. write a blog post 1. Log in to poland.sciencemediaspace 2. In dashboard, create a new post 3. Write a post which builds on the 200 word summary you have bought with you 4. Incorporate at least 5 tips from the 12 tips for writing a blog post
  25. 25. Photo-blogs A photo blog is a form of blogging which predominately uses images and photos instead of text an introduction to blogs The happy scientist @a_geologist
  26. 26. an introduction to blogs Video blog A video blog (vlog) uses video to share your information. Periodic videos Errant science webcast Waveform diary videos A day in the life of an Archaeological Dig
  27. 27. Social media and Web 2.0 communication skills workshop an introduction to capturing and editing video
  28. 28. 1. Download your video onto your computer 2. Edit video • Crop the video to show 30 seconds • Add a title and caption 3. Save and upload video to YouTube login: sciencepoland@gmail.com password: Smwp!987 4. Embed YouTube video into blog post editing video
  29. 29. Social media and Web 2.0 communication skills workshop capturing and editing photos for online use
  30. 30. 1. Upload photos to your computer 2. Open up Pixlr Express www.pixlr.com/express 3. Rotate, apply filter, add shape, save 4. Upload images to 1 new photo-blog post 5. Write a title and captions for all images editing images
  31. 31. Social media and Web 2.0 communication skills workshop interacting on social media
  32. 32. interacting on social media How could you elicit comments on your posts?
  33. 33. managing a social media crisis • Monitor your comments/conversation • Know who has the authority to make a response, if posting as a team • Separate personal accounts from other accounts • Set some rules – e.g. what topics, words, or general behaviours are best avoided • Silence is deadly – the longer you keep quiet, the longer trolls can control the conversation
  34. 34. plan your responses Let’s role play with people pretending to be angry trolls, concerned citizens, or curious journalists itching for a story.
  35. 35. managing conversations • Write constructive feedback on a post of the person to your left • Write negative comment on a post of the person to your right • Randomly choose someone and ask a question as a reply to their post • Reply to the comments you receive
  36. 36. Social media and Web 2.0 communication skills workshop Wrap up
  37. 37. what we’ve discussed today • Benefits and opportunities of using social media • Importance of profile • Types of blogs • How to set up and write for a blog • Capturing and editing images/video • Ways to interact on social media • Managing conversations
  38. 38. today’s key learning's 1. Log in to poland.sciencemediaspace 2. In dashboard, create a new post 3. List top 5 key learning’s from today’s modules
  39. 39. what we will discuss tomorrow • Facebook • Twitter • LinkedIn / ResearchGate • Slideshare / QR codes • Using social media at conferences • Measuring success • Incorporating social media into your work life
  40. 40. to do tonight Everyone • Create a Facebook account • Create a Twitter account • Create a Soundcloud account • Download Audacity

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