Beginners guide to social media (2010 ALGIM Web Symposium)

Jason Dawson
Jason DawsonChief Executive at Hamilton & Waikato Tourism
••
A beginners guide to Social Media .
What is Social Media ?
Victorian era tea, Napier, NZ (1888) Source: National Library of NZ photostream on Flickr: http://www.flickr.com/photos/7726011@N07/4498487341/ What are you doing later? Might go hunting moa. I love your hat! Where did you get it? My neighbour recommended the place to me. I think your hat is ridiculous!
“ We are moving from an information age to an opinion age . ”  Warren Sack, Associate Professor, Film & Digital Media School, University of California, Santa Cruz
Getting started with Social Media .
Social media: some rules of engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ The social landscape is emotional . Transparency and authenticity are not emotions.“  Brian Solis - digital analyst, sociologist and futurist Connect Now 2010
Tweet dreams?
The average age of a Twitter user is 39 years old .  Brian Solis - digital analyst, sociologist and futurist Connect Now 2010
 
 
Objectives & metrics Example only Number of events covered per year; positive feedback on that coverage Provide live coverage of events (such as policy launches, media briefings, council and committee meetings) for those who cannot attend Volume and quality of @reply and DM contact from followers; impact of this feedback on the Regional Council Provide an additional, low-barrier method for audiences to interact with the Regional Council provide feedback, seek help and suggest ideas Feedback from followers (unsolicited and solicited); number of re-tweets (Twitter users repeating our updates); clickthroughs from our tweets Provide thought leadership and credibility, increasing our visibility as the experts in our remit within the online space Feedback from followers (unsolicited and solicited) Provide an informal, ‘human’ voice of the organisation to promote comprehension of and engagement with our corporate messages. Number of followers; relevance and type of followers; number of web traffic referrals from Twitter to our website content Extend reach of existing corporate messages online (e.g. news, speeches, web updates, YouTube videos) by building relationships with relevant audiences including intermediaries, stakeholders, and key influencers such as journalists and bloggers Measure Objective
 
[object Object],[object Object],[object Object],[object Object]
Engaging on Twitter ,[object Object]
Engaging on Twitter ,[object Object],[object Object]
Engaging on Twitter ,[object Object]
Engaging on Twitter ,[object Object]
Engaging on Twitter ,[object Object]
Other Twitter users
 
 
And loads of others!
 
Can you face it?
The average age of a Facebook user is 38 years old .  Brian Solis - digital analyst, sociologist and futurist Connect Now 2010
 
 
 
 
Facebook terms ,[object Object],[object Object],[object Object],[object Object]
Facebook terms ,[object Object],[object Object],[object Object],[object Object]
Facebook page types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook usernames ,[object Object],[object Object],[object Object]
Building a fanbase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building a fanbase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trying not to Flickr ?
 
 
 
 
Wanna wiki ?
 
 
 
 
Editing Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Are you LinkedIn ?
Who else is LinkedIn?
 
 
 
 
 
 
 
You’re LinkedIn!
Other channels?
[object Object]
 
Keeping tabs on your Social Media .
Tweetdeck
Facebook
Thanks a million. @WebTaniwha Jason Dawson Community Relations Manager 0800 002 004 www.nrc.govt.nz
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Beginners guide to social media (2010 ALGIM Web Symposium)

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A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.

Jason Dawson
Jason DawsonChief Executive at Hamilton & Waikato Tourism

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Beginners guide to social media (2010 ALGIM Web Symposium)

  • 1. A beginners guide to Social Media .
  • 2. What is Social Media ?
  • 3. Victorian era tea, Napier, NZ (1888) Source: National Library of NZ photostream on Flickr: http://www.flickr.com/photos/7726011@N07/4498487341/ What are you doing later? Might go hunting moa. I love your hat! Where did you get it? My neighbour recommended the place to me. I think your hat is ridiculous!
  • 4. “ We are moving from an information age to an opinion age . ”  Warren Sack, Associate Professor, Film & Digital Media School, University of California, Santa Cruz
  • 5. Getting started with Social Media .
  • 6.
  • 7. “ The social landscape is emotional . Transparency and authenticity are not emotions.“  Brian Solis - digital analyst, sociologist and futurist Connect Now 2010
  • 9. The average age of a Twitter user is 39 years old .  Brian Solis - digital analyst, sociologist and futurist Connect Now 2010
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  • 12. Objectives & metrics Example only Number of events covered per year; positive feedback on that coverage Provide live coverage of events (such as policy launches, media briefings, council and committee meetings) for those who cannot attend Volume and quality of @reply and DM contact from followers; impact of this feedback on the Regional Council Provide an additional, low-barrier method for audiences to interact with the Regional Council provide feedback, seek help and suggest ideas Feedback from followers (unsolicited and solicited); number of re-tweets (Twitter users repeating our updates); clickthroughs from our tweets Provide thought leadership and credibility, increasing our visibility as the experts in our remit within the online space Feedback from followers (unsolicited and solicited) Provide an informal, ‘human’ voice of the organisation to promote comprehension of and engagement with our corporate messages. Number of followers; relevance and type of followers; number of web traffic referrals from Twitter to our website content Extend reach of existing corporate messages online (e.g. news, speeches, web updates, YouTube videos) by building relationships with relevant audiences including intermediaries, stakeholders, and key influencers such as journalists and bloggers Measure Objective
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  • 20. Other Twitter users
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  • 23. And loads of others!
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  • 25. Can you face it?
  • 26. The average age of a Facebook user is 38 years old .  Brian Solis - digital analyst, sociologist and futurist Connect Now 2010
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  • 37. Trying not to Flickr ?
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  • 49. Are you LinkedIn ?
  • 50. Who else is LinkedIn?
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  • 62. Keeping tabs on your Social Media .
  • 65. Thanks a million. @WebTaniwha Jason Dawson Community Relations Manager 0800 002 004 www.nrc.govt.nz