Published on

A presentation by Chris Hall on how to get the best out of Twitter and social media for business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. 50 ways to use Twitter (and other social media) for your business Or…Marketing: the new way
  2. 2. What’s ahead for online and your site 2009/2010? <ul><li>Chris Hall IDM </li></ul>Part One: Introduction
  3. 3. Online 2009/2010: through a crystal ball? <ul><li>Web 2.0 </li></ul><ul><li>Web 1.0 Web 2.0 </li></ul><ul><li>DoubleClick Google AdSense/display ads </li></ul><ul><li>Ofoto Flickr </li></ul><ul><li> Napster </li></ul><ul><li>Britannica Online Wikipedia </li></ul><ul><li>personal websites blogging </li></ul><ul><li>domain name speculation search engine optimization </li></ul><ul><li>publishing participation/engagement </li></ul>Part One: Introduction
  4. 4. A clear shift of - ‘who’s in control!’ It’s all with the site user/visitor <ul><li>RSS (really simple syndication) </li></ul><ul><li>Social media – twitter/facebook/linkedIn/flickr etc </li></ul><ul><li>Blog (diaries and communication) </li></ul><ul><li>Personalisation of content </li></ul><ul><li>Control of content to visitor – comments/reviews/opinions/blogs/uploads/downloads </li></ul>Part One: Introduction
  5. 5. What’s next online – social media <ul><li>What is social media? </li></ul><ul><li>The answer is here > </li></ul>
  6. 6. A clear shift of - ‘who’s in control!’ Part One: Introduction
  7. 7. A clear shift of - ‘who’s in control!’ <ul><li>Sharing - Social Networks… more later </li></ul><ul><li>As an example we’re all familiar and how the control started to change : </li></ul><ul><li>Email alerts and newsletters </li></ul><ul><li>auto send from websites etc </li></ul><ul><li>visitors choose what they receive </li></ul><ul><li>Everything is now more ‘two-way’ than ‘one-way’ communication </li></ul>Part One: Introduction
  8. 8. A clear shift of - ‘who’s in control!’ Part One: Introduction
  9. 9. A clear shift of - ‘who’s in control!’ Part One: Introduction
  10. 10. A clear shift of - ‘who’s in control!’ Part One: Introduction
  11. 11. A clear shift of - ‘who’s in control!’ Part One: Introduction
  12. 12. A clear shift of - ‘who’s in control!’ Part One: Introduction
  13. 13. What’s next online - Google Wave <ul><li>Google wave </li></ul><ul><li>A web based service, designed to merge e-mail, instant messaging, wiki, and social networking. </li></ul>Part two: The Future (for some of us)
  14. 14. Part two: The Future (for some of us) What’s next online: Open source – ‘collaboration ’ <ul><li>Gmail </li></ul><ul><li>Google documents </li></ul><ul><li>Chrome operating System </li></ul><ul><li>Web site development </li></ul>
  15. 15. Why should we join the revolution? <ul><li>The facts on </li></ul><ul><li>Social Media!! </li></ul>2.1: Social Media Explained
  16. 16. Key Players 2.1: Social Media Explained
  17. 17. Things to consider when building your social networks <ul><li>Determined and Clear About Your Goals </li></ul><ul><li>One has to be clear about the purpose of the network. </li></ul><ul><li>There’s a huge crowd in every social media site: some joining it for fun, some as an outlet while some are looking for business ventures. </li></ul><ul><li>Be clear of your objectives before reaching out so you’ll have a clear idea on the ample time and effort spent in network building. </li></ul>2.1 Social Media Explained
  18. 18. Things to consider when building your social networks <ul><li>Identify Your Potential Audiences </li></ul><ul><li>Identify your potential audiences within a social network, whether it’s a forum or a particular chat room. </li></ul><ul><li>Gain access and start contributing in frequency and quality. </li></ul>2.1 Social Media Explained
  19. 19. Things to consider when building your social networks <ul><li>Be Distinctive & Noticeable </li></ul><ul><li>The idea of being you, and no one else! </li></ul><ul><li>Representing your own, unique brand and your site, be outspoken but with respect; share an experience or an insightful comment on a post you just came across. </li></ul><ul><li>Initiate a conversation or ask a question if you’re not sure about the answer. </li></ul><ul><li>Don’t be quiet in a network unless you wish to be buried and never be found. </li></ul>2.1 Social Media Explained
  20. 20. Things to consider when building your social networks <ul><li>Patience & Forget About Number’s Game </li></ul><ul><li>10 social media sites (1 hour/day) = 6 minutes per site </li></ul><ul><li>A quick drop of ‘visit my blog’, ‘I’m updating my post’ or ‘Just got back from work’ won’t excite people. Not to mention sometimes you tend to spend longer at a site and lost track of time. What if it affects your work quality, or causes procrastinations? </li></ul><ul><li>3 social media sites (1 hour/day) = 20 minutes per site </li></ul><ul><li>Have in depth conversations with your peers. Do you know a person better by following their updates and respond accordingly? Definitely . </li></ul>2.1 Social Media Explained
  21. 21. Things to consider when building your social networks <ul><li>Quality Posts & Return Favors </li></ul><ul><li>If you’re a blogger, writing killer blog posts is the best way to grab attention. </li></ul><ul><li>Learn to be the authority within your niche . </li></ul><ul><li>Providing quality presentations while active in replying comments. </li></ul><ul><li>Continue the blog networking elsewhere by repaying visits or supporting your commentators on other social networks. </li></ul>2.1 Social Media Explained
  22. 22. 50 ways to get the most out of social media <ul><li>Add social bookmark links to your most important web pages or blog posts to encourage and improve sharing </li></ul><ul><li> </li></ul><ul><li>airthc </li></ul>3.0 50 ways
  23. 23. <ul><li>2. Build a blog </li></ul><ul><li>Blog : A blog (a contraction of the term &quot;weblog&quot;) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video </li></ul><ul><li> </li></ul>3.0 50 ways
  24. 24. <ul><li>3. If you have any video then make sure it’s on YouTube </li></ul><ul><li> </li></ul>3.0 50 ways
  25. 25. <ul><li>4. Build community platforms around areas of common interest </li></ul><ul><li>Tower Hamlets College </li></ul><ul><li>Wispa chocolate bars </li></ul>3.0 50 ways
  26. 26. <ul><li>5. Use twitter to give your company a personality </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>3.0 50 ways
  27. 27. <ul><li>6. Experiment with flickr and YouTube groups to build attention for specific events </li></ul><ul><li>Youtube: adventourers UK </li></ul><ul><li>Flickr: </li></ul>3.0 50 ways
  28. 28. <ul><li>7. Start a group in Facebook or LinkedIn relating to the space where your customers do business </li></ul>3.0 50 ways
  29. 29. <ul><li>8. Educate and inform your audience. </li></ul><ul><li>Make people feel equipped and informed because of you </li></ul><ul><li> </li></ul>3.0 50 ways
  30. 30. <ul><li>9. Start an RSS Reader and Find 10 Blogs </li></ul><ul><li>iGoogle </li></ul><ul><li>By using a Technorati or Google BlogSearch you can find 10 blogs that are industry “blog leaders” in your dedicated profession. </li></ul><ul><li>By following and commenting on the blogs you will start to engage other readers. </li></ul>3.0 50 ways
  31. 31. <ul><li>10. Join industry and topic groups related to your business and career on sites like </li></ul><ul><li> </li></ul><ul><li>( ) </li></ul><ul><li> </li></ul><ul><li>( ) </li></ul>3.0 50 ways
  32. 32. <ul><li>11. Participate in chats – engage!!! </li></ul><ul><li>This will encourage followers of others in the conversation to add you to their following [if relevant you can then add the same person to yours] </li></ul><ul><li>search on twitter for conversation or subjects </li></ul><ul><li> </li></ul>3.0 50 ways
  33. 33. <ul><li>12. Ask questions ??? </li></ul><ul><li>(on all social media sites) </li></ul><ul><li> (groups) </li></ul><ul><li> </li></ul>3.0 50 ways
  34. 34. <ul><li>13. Promote your social media presence through all marketing channels </li></ul><ul><li>Email </li></ul><ul><li>Web </li></ul><ul><li>Business card </li></ul><ul><li>Advertising & promotional material etc </li></ul>3.0 50 ways
  35. 35. <ul><li>14. Track conversations mentioning your brand [twitter] </li></ul><ul><li>( CarphoneWarehouse ) </li></ul>3.0 50 ways
  36. 36. <ul><li>15. Spread your tweets throughout the day </li></ul><ul><li>It’s always primetime on Twitter </li></ul>3.0 50 ways
  37. 37. <ul><li>16. Find experts to invite as a guest blogger or speaker at an event </li></ul><ul><li> </li></ul><ul><li> </li></ul>3.0 50 ways
  38. 38. <ul><li>17. Form alliances & partnerships: Find bloggers, podcasters and social media experts you admire and ask for opinions on your social media projects </li></ul><ul><li> </li></ul>3.0 50 ways
  39. 39. <ul><li>18. Don’t be afraid to fail! Be ready to apologise! Admit mistakes! </li></ul><ul><li>Popular Mistakes </li></ul><ul><li>- direct sales </li></ul><ul><li>- rudeness </li></ul><ul><li>- whinge about employer or brand </li></ul>3.0 50 ways
  40. 40. <ul><li>@Coffee_time </li></ul>
  41. 41. <ul><li>19. Work with your marketing plan, not against it! </li></ul><ul><li>On & Off line together </li></ul><ul><li>Email marketing </li></ul><ul><li>PR </li></ul><ul><li>Advertising </li></ul><ul><li>Direct mail/promotion </li></ul><ul><li>Events/seminars/exhibitions </li></ul><ul><li>… and many more </li></ul>3.0 50 ways
  42. 42. <ul><li>20. Always be yourself and not your company! </li></ul><ul><li>People follow people not objects or intangibles </li></ul><ul><li> YES </li></ul><ul><li> NO </li></ul>3.0 50 ways
  43. 43. <ul><li>21. Join LinkedIn and look to add all people you know ( ) </li></ul><ul><li>Huge networking potential </li></ul><ul><li>Renew old contacts </li></ul><ul><li>Find new leads </li></ul><ul><li>Excellent way to spread goodwill </li></ul><ul><li>Provoke reaction/debate/engagement </li></ul><ul><li>NB: 80% of online recruitment is now done through Linkedin </li></ul>3.0 50 ways
  44. 44. <ul><li>22. Use third party tools to increase relevant following and followers: </li></ul><ul><li>  you can find followers based on keywords in their Bios </li></ul><ul><li>Mr Tweet - </li></ul>3.0 50 ways
  45. 45. <ul><li>23. Don’t follow people just to get them to follow back. Follow people that you want based on your criteria </li></ul><ul><li>Set this criteria from the beginning and base biography on it. </li></ul><ul><li>@chrish10 = online marketing, web site developments, SEO, social networking and its growth and loves sport (especially football/soccer), films, and beer </li></ul>3.0 50 ways
  46. 46. <ul><li>24. The four basics to get more followers: </li></ul><ul><li>add a good photo </li></ul><ul><li>add a good Biography </li></ul><ul><li>add your web address </li></ul><ul><li>make some tweets (every day if possible) </li></ul>3.0 50 ways
  47. 47. <ul><li>25. Read twitter’s own… </li></ul><ul><li> </li></ul>3.0 50 ways
  48. 48. <ul><li>26. Use </li></ul><ul><li>to monitor your keywords on Twitter </li></ul><ul><li>Brand </li></ul><ul><li>Company </li></ul><ul><li>Subject </li></ul><ul><li>person </li></ul>3.0 50 ways
  49. 49. <ul><li>27. Have fun! </li></ul><ul><li>Show the real you </li></ul><ul><li>Throw in other areas of interest about yourself or business [sport, family (no personal details), funny stories, pics, videos etc) </li></ul>3.0 50 ways
  50. 50. <ul><li>28. Be open to collaboration. </li></ul><ul><li>You may have run your small-to-mid sized business for years by yourself but social media is built on the art of collaboration. </li></ul><ul><li>People will be giving their opinions on a daily basis and it is in your best interest to take those opinions with stride. </li></ul><ul><li>Collaborate and join in on discussions surrounding ideas related to your industry and your life. </li></ul>3.0 50 ways
  51. 51. <ul><li>29. Work out your position or social media type? </li></ul><ul><li>Self-oriented users are those who extend their presence online, building audiences and posting content. Experts, pundits, and those sometimes called “creators” are self-oriented users </li></ul>3.0 50 ways
  52. 52. <ul><li>29. Work out your position or social media type? </li></ul><ul><li>b) Other-oriented users are those who start with the conversations and contributions of others. Where the self-oriented user talks about him or herself (expresses him or herself), the other-oriented user responds, replies, or comments. What he or she reads and finds interesting provides a springboard for conversation </li></ul>3.0 50 ways
  53. 53. <ul><li>29. Work out your position or social media type? </li></ul><ul><li>c) Relationally-oriented users gets involved in social activities. They see what’s going on between other users, and may be drawn to these more social interactions. Involvement puts these users in relation to other users, with all the dramatic and nuanced activity this can result in. </li></ul><ul><li>… but you can be all types </li></ul>3.0 50 ways
  54. 54. <ul><li>30. Use web site grader to understand the technical quality of your web site and its score. </li></ul><ul><li>Websitegrader </li></ul>3.0 50 ways
  55. 55. <ul><li>31. Write About Personal Experience. </li></ul><ul><li>Write about the way you see life </li></ul><ul><li>Write about the way you experience your business on a daily basis </li></ul><ul><li>Talk about how you are helping people </li></ul><ul><li>Talk about how you are solving the problems on a daily basis </li></ul><ul><li>Use Twitter. Use Facebook </li></ul><ul><li>Tell stories on your blog </li></ul><ul><li>People engage in stories - they connect with stories </li></ul>3.0 50 ways
  56. 56. <ul><li>32. Remember Quality vs. Quantity </li></ul><ul><li>100 extremely engage readers are infinitely better than 4000 quasi engaged readers. </li></ul><ul><li>Quality allows you to truly form relationships with the people you are dealing with on a daily basis. </li></ul><ul><li>You can build your base anyway you like but make sure you always come back to quality over quantity </li></ul>3.0 50 ways
  57. 57. <ul><li>33. DO NOT HARD SELL! </li></ul><ul><li>It’s worth repeating: Do Not Hard Sell </li></ul><ul><li>Concentrate on listening to the people who are investing in your writing and social media presence </li></ul><ul><li>Nobody cares about your 50% sale - They care about the person </li></ul><ul><li>Personality rules and if you want to act like a used-car sales man… go work at one </li></ul>3.0 50 ways
  58. 58. <ul><li>34. Share photos ( Twitpic makes it easy) of conferences, travel, products and other interesting finds </li></ul>3.0 50 ways
  59. 59. <ul><li>35. Do ‘re tweet’ other people’s messages if you found them useful & they are useful to your followers </li></ul><ul><li>Guide to re-tweeting </li></ul>3.0 50 ways
  60. 60. <ul><li>36. Set up a facebook business account or fan page </li></ul><ul><li>Then… </li></ul><ul><li>Install applications like twitter , blog feeds </li></ul><ul><li>Post business relevant information </li></ul><ul><li>Connect with business colleagues, clients, prospects, target audience </li></ul>3.0 50 ways
  61. 61. <ul><li>37. If possible. obtain a Facebook vanity URL so that people can find you easily </li></ul><ul><li>Add your Facebook URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you </li></ul><ul><li>Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.” </li></ul><ul><li>Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility </li></ul>3.0 50 ways
  62. 62. <ul><li>38. Combine Facebook with other social media tools like Twitter and LinkedIn </li></ul><ul><li>For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook/LinkedIn </li></ul>3.0 50 ways
  63. 63. <ul><li>39. Use Facebook Connect to add social networking features to your web site </li></ul><ul><li> </li></ul>3.0 50 ways
  64. 64. <ul><li>40. Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice </li></ul>3.0 50 ways
  65. 65. <ul><li>41. Join network , industry and alumni groups related to your business </li></ul><ul><li>Then use search to find groups and fan pages related to your business by industry, location and career </li></ul>3.0 50 ways
  66. 66. <ul><li>42. Fill out your profile in LinkedIn to obtain as much trust as possible </li></ul><ul><li>Improve your connect-ability on LinkedIn </li></ul><ul><li>Most new users put only their current company in their profile </li></ul><ul><li>By doing so, they severely limit their ability to connect with people </li></ul><ul><li>You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities </li></ul><ul><li>Reminder: What is Linked In? </li></ul>3.0 50 ways
  67. 67. <ul><li>43. Answer questions in Questions and Answers : show expertise without a hint of self-promotion </li></ul><ul><li>Ask questions in Questions and Answers to get a feel for what customers and prospects want or think </li></ul>3.0 50 ways
  68. 68. <ul><li>44. Grow your network by joining industry and alumni groups related to your business </li></ul><ul><li> </li></ul><ul><li>Then engage in debate, discussion and contact </li></ul>3.0 50 ways
  69. 69. <ul><li>45. LinkedIn Research </li></ul><ul><li>Gauge the health of a company </li></ul><ul><li>Search for people who have worked for a company and try to establish turnover of staff etc </li></ul>3.0 50 ways
  70. 70. <ul><li>46. Enhance your search engine results with LinkedIn </li></ul><ul><li>In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! </li></ul><ul><li>Your LinkedIn profile allows you to publicise websites </li></ul><ul><li>If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site </li></ul><ul><li>(To make this work, be sure your public profile setting is set to “Full View”) </li></ul>3.0 50 ways
  71. 71. <ul><li>47. Optimize your LinkedIn profile with appropriate keywords to be found easily by clients </li></ul><ul><li>A success story </li></ul>3.0 50 ways
  72. 72. <ul><li>48. Update/Organise iGoogle and Google reader </li></ul><ul><li>IGoogle </li></ul><ul><li>Google reader </li></ul>3.0 50 ways
  73. 73. <ul><li>49. PR 2009/2010 style </li></ul><ul><li>Use the new social media PR to help promote your brand(s) and your company </li></ul><ul><li>Demo version </li></ul>3.0 50 ways
  74. 74. <ul><li>50. Add me to your social networks and communities </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Blog: </li></ul><ul><li>Facebook – Chris Hall (or member of Social Media Marketers Knowledge Share Community) </li></ul>3.0 50 ways
  75. 75. The rules of social media engagement <ul><li>Join in, engage and offer to help : </li></ul><ul><li>People do not want to be sold, spammed or overwhelmed with tweets of little value. Think before you tweet. Ask, will this add value? Will this help someone? </li></ul>4.0 Some rules
  76. 76. <ul><li>2. Listen. Really? I thought Twitter is where I get to talk and tell people stuff </li></ul><ul><li>- Use the Favorites to save things you are listening to and might want to talk about later. - Try to read your tweet-stream in batches rather than watching your Tweetdeck (twitter stream) all day. </li></ul>4.0 Some rules
  77. 77. <ul><li>3. Get engaged. Start conversations </li></ul><ul><li>If someone in your stream asks a question? Reply. Share your knowledge </li></ul><ul><li>If someone is looking for help? Offer your help or make an introduction to someone who can. </li></ul><ul><li>Like what someone said? Tell them. Re-tweet. </li></ul><ul><li>Introduce yourself to others and ask your own questions. Engage. </li></ul>4.0 Some rules
  78. 78. <ul><li>4.    Give Thanks. Who doesn’t like to get thanked? </li></ul><ul><li>When people Re-Tweet something you said, thank them . </li></ul><ul><li>For easy follow-up, use Tweetdeck or set up an RSS feed with your Twitter username. </li></ul>4.0 Some rules
  79. 79. <ul><li>5.    Be generous, it’s contagious. </li></ul><ul><li>Is there such a thing as twarma (Twitter Karma)? I do know that when I give on Twitter (contacts, valuable information, encouragement) it seems to come back. </li></ul><ul><li>Give away your network and knowledge. You’ll be remembered. Share what you find. Highlight others. </li></ul>4.0 Some rules
  80. 80. <ul><li>6.    Go beyond Twitter </li></ul><ul><li>Click on links in personal profiles </li></ul><ul><li>Read and comment on their blogs </li></ul><ul><li>Friend them on FB or LinkedIn (and others) Organize a Tweet-up or face-to-face meeting when the time is right. </li></ul>4.0 Some rules
  81. 81. Final Note <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Twitter success story: (dell) </li></ul><ul><li>Online ramblings: </li></ul><ul><li>Robert’s blog: </li></ul><ul><li>Email: [email_address] or [email_address] </li></ul>
  82. 82. <ul><li>Thank you </li></ul><ul><li>… any questions? </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>