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Social Media 101
What to Post, Where, When, and How!
Presented by Teach and Learn Networking and
Holistic Women Entreprene...
let’s get acquainted!
who are you?
how are you using social
media in your business?
what are we talking about
today?
• define social media and some basic concepts surrounding it
• talk specifically about us...
let’s start at the
beginning…
what is social media?
the way that
people
connect,
communicate
and share
content online
why are we using it?
•build relationships with potential and
current customers, media, and industry
•establish authority a...
cuz these numbers don’t lie.
From Moz.com’s “Beginner’s
Guide to Social Media”
but there are like, 1000
different social media
platforms.
•which one is right for me?
•well…where is your target
audience...
social media really comes down to 3
things:
•connection
•conversation
•content
what is content?
"Content is the presentation
of information for a purpose
to an audience through a
channel in a form.“
de...
let’s break that down.
purpose – to inform, educate, build relationships, give
feedback
audience – followers, customers, i...
really, the
possibilities of
what you can
post and share
are endless
practice makes
perfect.
The power of hashtags…
•#HolisticWomenEntrepreneurs
•#CookiesAndConversation
•#socialmedia101
•@sampoppnyc
•@tracyrobinwr
content marketing is a whole other topic,
but we can use Facebook, Twitter, and
LinkedIn to:
•improve our connection to ot...
facebook has changed how business is
transacted
• One in five page views in the United States occurs on
Facebook. (Source:...
connecting on
facebook
get your group on
make facebook your
social life director
starting conversations on
facebook
use your business fan page to
connect and interact with local
businesses, media, and in...
sharing better content on
facebook
get familiar with
Canva
people are tweetin`.
• 49% of monthly Twitter users follow brands or companies, compared
to just 16% of social network use...
connecting on twitter
steal your
following!
starting conversations on
twitter
use hashtags to jump in
on conversations
sharing better content on
twitter
•use pics
•use link shorteners
•don’t retweet, quote it
linkedin
• one in three professionals on the planet are on LinkedIn
• 13% of LinkedIn users don’t have a Facebook account
...
connecting on linkedin
•have a professional-looking
photo
•make sure your profile is
filled out completely
•meet someone? ...
starting conversations on linkedin
•engage on status updates
•read and give feedback on posts
•make use of groups
sharing better content on linkedin
•post your own written content
•link Slideshare presentations to
your profile
where do i go from here?
• decide on the channels you will be faithful to updating
• start connecting – add people you alr...
as you build
your social
media
presence,
focus on:
being interesting
adding value
having fun
other things to consider as
you build your brand…
•brand voice
•metrics
•other platforms like Pintrest, Tumblr, Quora,
Red...
need extra support?
tracy robin @tracyrobinwr
business and
life coaching for
holistic women
entrepreneurs
sam popp @sampoppnyc
business development
services and events for
early stage small
business owners and
start ups
upcoming events
thank you + looking
forward to
connecting with you
on social media 
Social Media 101 - Notes from Our Workshop
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Social Media 101 - Notes from Our Workshop

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Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.

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Social Media 101 - Notes from Our Workshop

  1. 1. Social Media 101 What to Post, Where, When, and How! Presented by Teach and Learn Networking and Holistic Women Entrepreneurs
  2. 2. let’s get acquainted! who are you? how are you using social media in your business?
  3. 3. what are we talking about today? • define social media and some basic concepts surrounding it • talk specifically about using Facebook, Twitter, and LinkedIn for your business • we are going to practice creating a piece of content and sharing it
  4. 4. let’s start at the beginning… what is social media?
  5. 5. the way that people connect, communicate and share content online
  6. 6. why are we using it? •build relationships with potential and current customers, media, and industry •establish authority and credibility in your realm •bring your ideas to the conversation
  7. 7. cuz these numbers don’t lie. From Moz.com’s “Beginner’s Guide to Social Media”
  8. 8. but there are like, 1000 different social media platforms. •which one is right for me? •well…where is your target audience? •(this means you have to define your target audience if you haven’t done so already…)
  9. 9. social media really comes down to 3 things: •connection •conversation •content
  10. 10. what is content? "Content is the presentation of information for a purpose to an audience through a channel in a form.“ definition provided by TheWordFactory.com
  11. 11. let’s break that down. purpose – to inform, educate, build relationships, give feedback audience – followers, customers, influencers, media, industry channel – social media platform, like FB, Twitter, or LI form – photo, stat, article, video, or…………….
  12. 12. really, the possibilities of what you can post and share are endless
  13. 13. practice makes perfect.
  14. 14. The power of hashtags… •#HolisticWomenEntrepreneurs •#CookiesAndConversation •#socialmedia101 •@sampoppnyc •@tracyrobinwr
  15. 15. content marketing is a whole other topic, but we can use Facebook, Twitter, and LinkedIn to: •improve our connection to other people, thus driving more traffic to your businesses •start conversations around your brand •share valuable content that engages your following
  16. 16. facebook has changed how business is transacted • One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012) • 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012) • 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook) • so how can we use it to connect, converse, and share content?
  17. 17. connecting on facebook get your group on make facebook your social life director
  18. 18. starting conversations on facebook use your business fan page to connect and interact with local businesses, media, and industry professionals
  19. 19. sharing better content on facebook get familiar with Canva
  20. 20. people are tweetin`. • 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. • Twitter users are 3 times more likely to follow brands than Facebook users • Twitter users research and engage with companies. 42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support. • so how can we use it to connect, converse, and share content? source: Edison Research Twitter Usage Survey
  21. 21. connecting on twitter steal your following!
  22. 22. starting conversations on twitter use hashtags to jump in on conversations
  23. 23. sharing better content on twitter •use pics •use link shorteners •don’t retweet, quote it
  24. 24. linkedin • one in three professionals on the planet are on LinkedIn • 13% of LinkedIn users don’t have a Facebook account • 59% of Linkedin users don’t visit Twitter • so how can we use it to connect, converse, and share content? source: LinkedIn Third Quarter Release, 2014
  25. 25. connecting on linkedin •have a professional-looking photo •make sure your profile is filled out completely •meet someone? connect with them.
  26. 26. starting conversations on linkedin •engage on status updates •read and give feedback on posts •make use of groups
  27. 27. sharing better content on linkedin •post your own written content •link Slideshare presentations to your profile
  28. 28. where do i go from here? • decide on the channels you will be faithful to updating • start connecting – add people you already know, invite people to connect with you on your personal social media, go thru that stack of biz cards! • start conversing – just join the conversation! • share content – for right now, retweet, comment on, and share the content of others. when you feel comfortable, create your own!
  29. 29. as you build your social media presence, focus on: being interesting adding value having fun
  30. 30. other things to consider as you build your brand… •brand voice •metrics •other platforms like Pintrest, Tumblr, Quora, Reddit •automation, using a platform like Hootsuite or Buffer
  31. 31. need extra support?
  32. 32. tracy robin @tracyrobinwr business and life coaching for holistic women entrepreneurs
  33. 33. sam popp @sampoppnyc business development services and events for early stage small business owners and start ups
  34. 34. upcoming events
  35. 35. thank you + looking forward to connecting with you on social media 
  • VeruschkaDelRio

    Mar. 5, 2016
  • JenniferFernandez16

    Mar. 1, 2016

Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.

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