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Social Media Strategy Template

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Social Media Strategy
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Social Media Strategy Template

  1. 1. Social Media Strategy. It’s all in the planning
  2. 2. This is a strategy for those starting out, or those who want to organise the way they use Social Media. Remember Social Media are the sites you use, Social Networking is how you use them.
  3. 3. 1 2 3 Why do I need 4 Social Media? 5 Pick 5 top reasons you need Social Media
  4. 4. 1 2 3 4 Who are my audience? Pick 5 top audience groups (There may only 5 be one)
  5. 5. 1 2 3 4 What do I want to 5 tell them? Pick 5 top Messages you want to get out
  6. 6. 1 2 3 4 How am I going to 5 tell them? Pick 5 top ways you are going to use
  7. 7. 1 2 3 What 4 content am I going to 5 create? Pick 5 top types of content you will use
  8. 8. 1 2 3 4 How often am I going 5 to post? Pick 5 top moments in a day or week you will post
  9. 9. www.facebook.com www.linkedin.com What social media is available A list of the top media sites www.stumbleupon.com www.digg.com available to you. www.twitter.com www.tumbler.com There are many to suit your niche. Check out the websites for a full list. www.reddit.com www.myspace.com www.en.wikipedia.org/wiki list_of_social_networking_w www.friendster.com www.delicious.com ebsites www.prelovac.com/vladimir/ top-list-of-social-media-sites www.orkut.com www.classmates.com www.traffikd.com/ social-media-websites www.youtube.com www.wordpress.com www.bebo.com www.meetup.com
  10. 10. 1 2 3 Which social 4 media sites will I use? 5 Pick 5 top sites that will be useful to you
  11. 11. How am I going to measure the impact Tools available to measure impact Again there are many tools available – here are some. Insight (within facebook) Google Analytics Google Alerts Feedburner Backtype Sproutsocial Blog Comments Number of fans/likes/visitors etc. Tweetburner Keyword rank checker
  12. 12. 1 2 3 Which tools am I 4 going to use to measure my success Pick 5 top tools. (You may only decide 5 to use one)
  13. 13. 1 2 3 Who is 4 responsible for my Social 5 Neworking? Pick the person/people taking responsibilitye)
  14. 14. 1 – Join the social media sites you have identified. 2 – Be consistent with posting updates, status and comments. 3 – Organise when in the day you are going t send your postings. 4 – Fill in all your profiles with pictures What Now? of you or you logo if a company. 5 things you need to do now. 5 – Remember that Social networking does not make you money, but building relationships does.
  15. 15. 1 – Hootsuite.com – free to use, however only a limited number of sites can be added to your account. You can schedule when postings go out. 2 – Onlywire.com – free to use at a basic level, can upgrade to paid account. Ability to schedule your postings when and to who. 3 – Buffer.com – sends out twitter and facebook posts for you and comes up with new ones if your mind goes blank or you have nothing to say. 4 – Post Planner through facebook How to simplify your postings. sites to help you. 5 – Sendible – does cost but useful if you are going to post lots on a regular basis.
  16. 16. Facebook Make sure you have a personal profile up Include links to your blog or website within your profile Hide your friends list Have a personal picture in your profile Set up a fan page for your business/organisation Like those pages that will help you and share information To remove annoying adverts use – Facebook: Cleaner Don't advertise on facebook, use it to raise awareness Let people know what you and/or your company is doing Engage with other users and connections Be consistent in your engagement Add Facebook to your Hootsuit or equivalent account Tips for Facebook
  17. 17. Linkedin Join Linkedin and complete the profile Give as much information as you feel comfortable with Add Linkedin to Hootsuit or equivalent account Link your facebook, blog and websites to your profile Complete at least 75% of your profile Hide your groups list Join relevent groups – it's not about numbers, it's about quality Join in discussions Start your own discussions Talk to at least 2 groups every day Add value to other discussions Generate updates consistently Build your contacts by sending personal messages Tips for Linkedin
  18. 18. Blogs Tips for Blogs Set up your blog sites Decide on the subject you are going to blog about Be consistent with new information Give added value within your articles Link your blog to your other sites and Social media sites Share your blog with as many people as possible Tips for Blogs
  19. 19. Platforms Social Networks – Facebook, Twitter, Linkedin, Youtube Social Bookmarketing – Digg, Delicious, Stumbleupon, Reddit, Mixx Video Sharing – Youtube, Vimeo, Google Video Blogging – Wordpress, Tumblr, Blogger, Posterous, Squidoo Management tools – Hootsuite, Tweetdeck, Seesmic, Onlywire Photo sharing – Facebook, Flickr Platforms
  20. 20. Remember Build your community Engage with your community Target your community Connect with leaders in your industry Be consistent - Update regularly Do not overload with promotional material or advertising Create useful and relevant content Track how your content is being received Note what you need to learn next and look for experts to help you. Remember
  21. 21. For further information or help contact: Bev Hepting bevhepting@mac.com http://www.communityengagement.co.uk http://www.3rdsectortoolbox.com Facebook http://www.facebook.com/notforprofitso cialfunding

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  • If you don’t see the Elements Gallery, click View>Elements Gallery.To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail.Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart.
  • If you don’t see the Elements Gallery, click View>Elements Gallery.To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail.Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart.
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