11. • Professional images
• Proper tagline
• Professional Summary
• Not a bio
• Bullets over paragraphs
• 500+ connections (primarily
people you can serve)
Profile Best Practices
21. DON’T BE THE SQUAWKING PARROT
• Don’t over-promote
• Don’t cluster post
• Aim for 2-3 posts per week
• Practice Thanksgiving
etiquette
• Don’t phone it in
22. Be The Wise Owl (3 E’s)
• Educate: In what ways can
you add value to our lives?
• Entertain: How can you be
the light in a dark web?
• Encourage: People hate to
be sold, but love to buy.
32. “Never let a verbal testimonial go unpublished!”
• LinkedIn Endorsements
• Facebook review
• Website Review
• Google Review
33. Best Practice:
Turn Cold Calls into Warm Leads
“The Power of
LinkedIn is Not in Your
Network, it’s in Your
Network’s Network.”
34. • Work to add 1-3 positive reviews
to FB, GMB and your Website
• Look me up on LinkedIn
(LI.com/in/CoreyPerlman) and
let me know if we have a mutual
connection (#2).
Take Action!