Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011

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Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011

  1. 1. FEEDING THE BEAST<br />Maximizing your Facebook newsfeed value<br />
  2. 2. 8%<br />THE US<br />ADOPTION<br />OF SOCIAL<br />Twitter<br />Social Networks<br />52%<br />4%<br />Location<br />Facebook<br />51%<br />
  3. 3. The truth about wall posts<br />
  4. 4. Posts are filtered by EdgeRank<br />
  5. 5. Engagement = Reach<br />
  6. 6. Don’t think of your wall as twitter or a blog<br />Casual, conversational content works better in Facebook<br />
  7. 7. Engagement examples<br />339K fans<br />High<br />Low<br />
  8. 8. Engagement examples<br />768K fans<br />High<br />Low<br />
  9. 9. Engagement examples<br />1.4M fans<br />High<br />Low<br />
  10. 10. Engagement examples<br />815K fans<br />Low<br />
  11. 11. 2-3X<br /><ul><li>Touching, emotional stories
  12. 12. Provocative, passionate debates</li></ul>.5-2X<br />1<br /><ul><li>Important sports wins
  13. 13. Simple, easy questions</li></ul>Most clicked on wall posts<br />
  14. 14. Respond<br /><ul><li>Improves EdgeRank
  15. 15. Earns more replies</li></ul>Weekends<br /><ul><li>More active
  16. 16. Schedule posts</li></ul>Bonus pro tips<br />Balance<br /><ul><li>Don’t over post
  17. 17. Promos less than 1 in 10 posts</li></li></ul><li>Posts from apps are less engaging<br />
  18. 18. Recap on what content works<br /><ul><li>Fun content works
  19. 19. Simple questions work
  20. 20. Great pictures work
  21. 21. Using photo albums for promos work
  22. 22. Status updates with promotions don’t work
  23. 23. Complicated engagement doesn’t work
  24. 24. Top 10 tips don’t work
  25. 25. Reposting your blog to the wall doesn’t work</li></li></ul><li>Offers go in ads, not in posts<br />.05%<br />Avg. CTR of ads to non-fans<br />.35%<br />Avg. CTR of ads to fans<br />
  26. 26. Sometimes offers work<br />
  27. 27.
  28. 28. Then what value do posts have?<br />Reach and Engagement<br />Community and Fan Growth<br />
  29. 29. Engagement brings fans<br />Total Fans<br />Engagement<br />
  30. 30. 75%<br />Brand Invite/Ad<br />59%<br />Friend<br />49%<br />Search<br />Friends are #2 reason to fan<br />
  31. 31. Changes to the feed<br />How do upcoming newsfeed changes impact tactics?<br />
  32. 32. The ticker<br />
  33. 33. Top News & Most Recent together<br />Hat Tip: @ChadWittman<br />
  34. 34. Clustered stories<br />Hat Tip: @BrianCarter<br />
  35. 35. Questions?<br />Thank you!<br />

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