November, 2019

1. IG: @Cperlman
LinkedIn/In/CoreyPerlman
Authentically Social:
Putting Culture,
Community, and
Connection at the Corey
of your Digital Strategy

2. Before we begin…
• Slides? Text Slides to 66866
• Or just toss me your biz card
• Negative comments?

3. Our goal: To build stronger
engagement and a deeper
connection with our social media
followers.

4. Fish Where the Fish Are
• Who’s your audience?
• Age?
• Male/Female?
• Location?
• Interests?

6. Prioritize Your
Platforms

7. AUDIT
What’s your Grade?
• Authentic?
• Unique?
• Different?
• Interesting?
• Tapioca?

8. Authentically Social
• What’s your UVP (unique value
proposition)?
• What’s your company culture?
• What differentiates you vs others in the
room?
• What do people love about you / your
team?
• Unique talents? (Funny, sarcastic, great
interviewer)

9. Videos > Written Content
"I see video as a megatrend, and
that's why I'm going to keep putting
video first across our family of
apps.” CEO Mark Zuckerberg

10. Best Practices: Use Subtitles
• Clips (iPhone)
• ZubTitle (Android)

11. Action Plan
• Choose the native platform
• Type of content:
• Live segment, behind the
scenes, interview, Live
Q&A, etc.
• How frequent?
• Who are the contributors?

12. Amplify the content
• Snackable bits
• Always lead back to the
original source
• Get team to comment/share
• Boost

13. Authentically Social
Best Practices
• Digital High-fives
• Turn Champion Customers into
your salesforce
• Deepen the relationship

14. Best Practice:
Give a Digital ‘High-five!’
•Like
•Comment
•Share

15. Authentically Social: Reviews

17. Best Practice:
Connect with your VIP Customers

18. • Prioritize your platforms
• Create consistent, valuable
content
• Engage with your audience
• Turn customers into your
salesforce
• Team effort
In Summary

19. Thank You!
• corey@impactsocialmedia.com
• Text SLIDES to 66866
• Books: $20 Cash/Credit