1. Improving how we work for people, planet, and profits.
by Joey Shepp, Green MBA
2. About the Presenter
• Joey Shepp, Green MBA
• Sustainable Business consultant
• Principal at Earthsite
Web Strategy for Sustainable Brands
JoeyShepp.com
3. How does the workplace adapt
The Story of our Time to the information age?
4. The Changing
Workplace
In the last 50 years, the
information age has radically
changed the workplace. This
change has happened so rapidly,
our notion of what it means to be
an information worker is just
starting to catch up.
6. Mountains of E-Waste
• 113,000 computers are
discarded every day in the
US.
• Only 18% of computers are
being recycled
• About 80-85 percent of
discarded electronics were
disposed of in landfills
EPA 2008 Study
7. Energy Waste & Emissions
• Nearly half the power coming
out of the wall is wasted and
never reaches the processor,
memory, disks or other
components
• A computer that rarely gets
turned off can produce close to
a ton of C0² emissions per year
11. Energy Efficient Lighting Saves Money
• CFL Bulbs
• Payback in less than 1 year
• Contains Mercury, special disposal
• LED (Soon OLED) Lighting
• Even more efficient
• Non-toxic and recyclable
12. Energy Efficient Computer Practices
Optimize Power
Unplug from
Buy Energy Star Management
Vampire Power
Settings
16. Staples E-Waste Recycling Program
• Available 7 days a week at all stores
• $10 Fee for large items such as computers, laptops, monitors, and
printers.
• Small items like keyboards, mice, printer cartridges are free
• All brands accepted, doesn’t matter if you purchased it at Staples.
17. EPA Plug-In Partners
• Many manufacturers and
retailers have already
committed to collecting,
reusing, or recycling old
electronics. EPA recognizes
the following Plug-In To
eCycling partners for their
efforts
19. Green IT Reaches
Tipping Point in Europe
• Almost half of European
enterprises are addressing the
green and sustainable challenges
facing them
• 34% have a green IT strategy in
place now
• 14.5% real cost savings in 12
months
• Company saves nearly 23.2
million euros per year Source: 2008 IDC survey sponsored by Dell
20. Virtual Servers Makes Use of Unused Resources
• Private ‘slices’ of a
physical server.
• Quick start new
“servers”
• No lost resources
23. 20 Reasons Why Web Apps are Superior
• Never installed • Low-cost support and
• Updates are seamless maintenance
• No legacy • User’s data is kept safe in
• No admin rights required hosting environment
• Available anywhere, anytime • No Viruses
• Platform independent • Low cost global distribution
• Less environmental conflicts • Lower software price entry point
• Enables social possibilities for customers
• Lower cost of sale • Access to the entire assets of the
• Usable from inexpensive PCs Web (APIs, widgets, messaging,
• Piracy-proof collaboration)
• No bad debts • Mobile is here
• Widest potential audience
Source:Vinny Lingham
24. The Age of the Netbook
• A netbook is a laptop computer
designed for wireless communication
and access to the Internet
• Cheap and available.
• Software and Apps Accessed Online
• Inspired by One Laptop per child
25. Online Storage Makes File Sharing Easy
• Secure backup, sync, and sharing
made easy.
28. Open Source
Open source is a development method for
software that harnesses the power of
distributed peer review and transparency
of process. The promise of open source is
better quality, higher reliability, more
flexibility, lower cost, and an end to
predatory vendor lock-in.
33. Telecommuting Reported Benefits
• 78% of companies allow some
telecommuting
• 68% of companies report
increased productivity
• 60% of companies report
decreased costs
2008 Study by CompTIA
40. Carpools and Public Transportation
• Carpool Matching: Offer carpool-matching
services that allow employees to find co-
workers that live near them.
• Bike Racks: Encourage biking and walking to
work by providing bike racks outside of the
office.
• Parking Incentives: Provide parking
incentives such as closer/shaded parking
spots for carpoolers.
• Telecommuting: Consider telecommuting to
allow employees to work from home one day a
week work.
• Four day workweek: What about a workweek
with four 10-hour days instead of five eight-
hour days?
41. Paperless Office
Digital information moves beyond the
bounds of paper, saves trees and
expanding the possibility of
information organization and
presentation.
42. Ephemeralization: Do More with Less
• Reduce Clutter
• Increase Accessibility/Collaboration
• Discrete/Embedded Computing
43. Advanced Paper Scanners Save Time
• Character Recognition Software
• Organize/Search Documents
44. Virtual Fax Send Fax to Email
• Send Word/PDF documents to Fax Numbers
• Receive Faxes, digitally without printing.
45. Kindle
is the New Book
The next evolution of digital
paper. Many books now being
published in ‘Kindle’ format.
46. If you must print, print only what you need
• GreenPrint makes it easy to print only the pages you want saving you around
$100 a year on paper and ink, as well as helping to save millions of trees.
52. “Sitting is Hard Work”
• Author Galen Granz examines the role
of the chair in modern work culture.
• “Human beings bodies are not
designed to hold any single posture for
long periods of time”.
• Arguement against the modern ‘chair-
desk complex’.
53. Ball Chair Swopper Stool Hag Chair
Examples of Chair Alternatives
55. Same Old QWERTY
• Designed to slow typists down as to keep pace
with the hammer/stamp technology
• Repetitive Stress and Carpal Tunnel Syndrome
Emerged
57. Importance of a Greening Manager
To ensure Green Initiatives take hold, it is
important to have a leader to champion it within
the company or organization.
58. Greening Manager Saves you Money
• Hire an Greening Manager. It will be
beneficial to have someone in the office
whose sole job is to initiate, engage,
and monitor greening initiatives.
• The money spent on paying somebody
to hold this position will be well worth it
when you get your utility bill and help
save our planet.
60. If you liked this presentation...
• Leave your business card and I’ll email you this presentation.
• Provide me with a testimonial
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65. Web Strategy for Sustainable Brands
• Sustainable Business Consulting
• Web Design and Development
• Social Media Marketing
Fairfax, CA
415.259.4546
info@earthsite.net
www.earthsite.net