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Green Marketing •  Gain a solid understanding of green marketing •  Learn various green marketing tactics •  See examples ...
Green Marketing What You Should Know There are many forms of green marketing: • Marketing of products or services that are...
Thinking Green •  Help meet corporate objectives •  To become more socially responsible •  Environmental responsibility th...
 
Green Practices Digital marketing provides tools to improve brand visiblity while keeping efficient and green. •  Web Appl...
Case Study:  BCI Acrylic Bath System BCI Build Your Bath & BCI Connect Green Tips:  An internal database increases product...
BCI - Build Your Bath® Technology
BCI - Build Your Bath® Technology
BCI - Build Your Bath® Technology
BCI® Connect – Intranet Site
Case Study:  BCI ®  Acrylic Bath Systems Results:  Green Tips:  A database can be customized to benefit a company’s specif...
Case Study:  Fox Valley Volkswagen MyFoxTale.com & Love Bug Contest Green Tips:  Using digital strategies highly reduces t...
Fox Valley Volkswagen – MyFoxTale.com Microsite
Fox Valley Volkswagen – Love Bug Contest Microsite
Fox Valley Volkswagen - Digital Leaderboards Print Billboard Digital Leaderboard Digital Leaderboard
Fox Valley Volkswagen - Social Media
Case Study:  Fox Valley Volkswagen MyFoxTale.com & Love Bug Contest Results:  Green Tips:  Implementing green marketing st...
Case Study:  B&B Networks Green Tips:  Provide resource information to allow your customers to go green with you. Green Pr...
B & B Networks Inc. - Website
B & B Networks Inc. - Website
Case Study:  B&B Networks Results:  Green Tips:  Businesses can invest in energy-saving  computers to help eliminate elect...
Green Characteristics Companies that demonstrate a commitment to green marketing include the following:  •  Focus product ...
Green papers, inks and processes will keep your  marketing materials fresh while keeping the environment safe. •  Paper • ...
Green Tips:  Contrary to popular belief, vegetable-based inks are just as vibrant as petroleum ink. Green Practices 1,000s...
Establish Best Practices Quick and easy green practices to implement for your business:  •  Send eInvoices and eStatements...
Green Tips:  Email marketing guarantees that your  messages land in front of your target audience. Event promotion -    • ...
Green Tips:  Use rewritable CDs and DVDs instead of  single use disks to store documents for larger storage. eInvoicing-  ...
Green Tips:  Review your internal processes to see other ways you can decrease your business’s carbon footprint. Virtual M...
What’s the Takeaway?  Green Tips:  Never claim to be green if you’re not.  It will hurt your reputation.   Make it easy to...
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Seeing Green From Green Marketing

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Helen Levinson, President and Technical Director of Desert Rose Design\'s presentation on using green technologies to see more green.

Seeing Green From Green Marketing

  1. 2. Green Marketing • Gain a solid understanding of green marketing • Learn various green marketing tactics • See examples of how green marketing works • Learn how to make small internal changes towards green marketing • See how green marketing is efficient and cost effective • Learn green office etiquette • Time & money savings • Automate internal process Green Tips: Pre-plan to determine how you want to implement green strategies into your marketing. Understanding Green Marketing
  2. 3. Green Marketing What You Should Know There are many forms of green marketing: • Marketing of products or services that are environmentally friendly • Modifying production and distribution process • Modifying package design and materials used • Modifications to marketing communications Green Tips: Make sure all your business practices follow your green strategy.
  3. 4. Thinking Green • Help meet corporate objectives • To become more socially responsible • Environmental responsibility through government regulations • Competitors’ green marketing activities • Cost factors are forcing them to modify their behavior Why some companies are thinking green: Why is green important? Green Tips: 77% of consumers think that a green operation is the single most important quality of a corporation.
  4. 6. Green Practices Digital marketing provides tools to improve brand visiblity while keeping efficient and green. • Web Applications • Digital Presentations / Brochures • eMail Marketing • Social Bookmarking • Web Banner Advertisements • Search Engine Optimization • Social Media Digital Marketing Green Tips: Digital marketing has a bigger impact and lasts longer than traditional marketing.
  5. 7. Case Study: BCI Acrylic Bath System BCI Build Your Bath & BCI Connect Green Tips: An internal database increases productivity throughout the workplace. Green Practices Web Application • Developed a cutting-edge sales application to support in-home sales presentation • The only one of its kind in the bathliner industry • Allows the customer to envision how their bathroom will look • All in-home presentations are done digitally
  6. 8. BCI - Build Your Bath® Technology
  7. 9. BCI - Build Your Bath® Technology
  8. 10. BCI - Build Your Bath® Technology
  9. 11. BCI® Connect – Intranet Site
  10. 12. Case Study: BCI ® Acrylic Bath Systems Results: Green Tips: A database can be customized to benefit a company’s specific needs. Green Practices Web Application • Generate more leads • Increased sales • Higher closing ratio 3:1 • All performed in digital format • Reach a bigger target audience faster
  11. 13. Case Study: Fox Valley Volkswagen MyFoxTale.com & Love Bug Contest Green Tips: Using digital strategies highly reduces the costs of paper, printing, assembling and distribution. Green Practices Digital Marketing • Developed a microsite to help brand the Volkswagen dealership and announce new location • Developed web banner advertisements and eCampaigns • Pushed out through social networks
  12. 14. Fox Valley Volkswagen – MyFoxTale.com Microsite
  13. 15. Fox Valley Volkswagen – Love Bug Contest Microsite
  14. 16. Fox Valley Volkswagen - Digital Leaderboards Print Billboard Digital Leaderboard Digital Leaderboard
  15. 17. Fox Valley Volkswagen - Social Media
  16. 18. Case Study: Fox Valley Volkswagen MyFoxTale.com & Love Bug Contest Results: Green Tips: Implementing green marketing strategies will help you reach a new market of consumers. Green Practices • Contest launched in June 2009 and has over 6600 votes to this date • First month site visits were over 5,000 with 35,000 page views. This month site visits were 40,000 • Most of promotions were digital Digital Marketing
  17. 19. Case Study: B&B Networks Green Tips: Provide resource information to allow your customers to go green with you. Green Practices • Developed an informational website • Provided product manuals to be downloaded online • Provided additional information to eliminate calls and qualify leads Website
  18. 20. B & B Networks Inc. - Website
  19. 21. B & B Networks Inc. - Website
  20. 22. Case Study: B&B Networks Results: Green Tips: Businesses can invest in energy-saving computers to help eliminate electricity waste. Green Practices • Generate more leads • Streamlined communication • Provide all instructional manuals and guides for download online Website
  21. 23. Green Characteristics Companies that demonstrate a commitment to green marketing include the following: • Focus product development on sustainability • Eliminate unnecessary packaging • Set realistic prices • Use energy-efficient products that save water, energy and/or fuel • Practice green distribution Green Products Green Tips: Optimal green business practices will increase revenue and efficiency.
  22. 24. Green papers, inks and processes will keep your marketing materials fresh while keeping the environment safe. • Paper • Inks • Printing Eco-friendly products Green Tips: To reduce costs, avoid printing large quantities of collateral that will go out of date quickly. Green Practices
  23. 25. Green Tips: Contrary to popular belief, vegetable-based inks are just as vibrant as petroleum ink. Green Practices 1,000s of Papers Print with Soy Ink! Eco-friendly products
  24. 26. Establish Best Practices Quick and easy green practices to implement for your business: • Send eInvoices and eStatements • Use digital proposals and letterhead • Use email marketing instead of paper direct mail • Provide downloadable documents from your website • Enable low-power sleep modes and turn off computers and monitors at night • Offer webinars or virtual meetings On a tight budget? Green Tips: The more you advertise that you’re going green, the bigger effect it will have on your business.
  25. 27. Green Tips: Email marketing guarantees that your messages land in front of your target audience. Event promotion - • Sent an eCampaign instead of a direct mail piece. • Pushed out to social networks. Result: Double the turn out of individuals to donate blood without using paper.
  26. 28. Green Tips: Use rewritable CDs and DVDs instead of single use disks to store documents for larger storage. eInvoicing- • Eliminated paper invoices and began sending via email Result: Reduced staff time, paper, envelopes, and postage. Savings of $4,800.00 up to $7,200.00 per year. Establish Best Practices
  27. 29. Green Tips: Review your internal processes to see other ways you can decrease your business’s carbon footprint. Virtual Meetings • Conduct meetings via webcast or third party online meeting software Result: Reduced travel time, gas usage and parking fees. Savings of $175.00 to $250.00 per person per appointment. Establish Best Practices
  28. 30. What’s the Takeaway? Green Tips: Never claim to be green if you’re not. It will hurt your reputation. Make it easy to be green! The challenge for green marketing is to make it easy for customers to become green themselves. Factors such as quality, price, performance, and availability are equal, environmental considerations may tip the balance in favor of a green product by the consumer. Visit Desert Rose’s Resource Box for more tips http://www.desertrose.net/resourcebox
  29. 31. Questions?

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