This was a short format presentation for the Marin County Government on Social Media trends and best-practices.

1. SOCIAL MEDIA
for Local Government
by JoeyShepp.com for Marin County Government

2. ABOUT THE PRESENTER
Joey Shepp
• Green MBA Program Director
Dominican University of California
• Principal at Earthsite
New Media Consultancy for Sustainable Brands
• More at http://JoeyShepp.com

3. WHAT IS SOCIAL MEDIA?
• Social Networking
• Online Video
• Blogging
• Ratings/Reviews
• Sharing Content

4. THE NEW MARKETING
LANDSCAPE
• Earned Media
(Public Relations)
• Owned Media
(Website)
• Advertising
(Paid)
• Social Media
(Community)

5. SOCIAL MEDIA TRENDS

6. INTERNET TO SURPASS
2 BILLION USERS THIS YEAR
• 30%of the world population by
end of this year
• Developed Countries: 71%
Developing Countries: 21%
• Regionally:
Europe: 65%
Americas: 55%
Asia/Pacific: 21.9%
Africa: 9.6%

7. 700,000 NEW USERS DAILY!

8. 92% OF U.S. TODDLERS
HAVE ONLINE PRESENCE
~from security firm AVG
The vast majority of children
today will have online
presence by the time they
are two years old — a
presence that will continue
to build throughout their
whole lives.

9. THE AVERAGE MOBILE PHONE TEENAGER SENDS
3,339 TEXTS PER MONTH
Teen females send an incredible 4,050 texts per month,
while teen males send an average of 2,539 texts

10. OPEN GOVERNMENT
President Obama advocates for Transparency in Government
through Data and Social Technology.

11. SUNLIGHT FOUNDATION
Providing funds for Open Government Data Projects

12. SUNLIGHT
FOUNDATION
Diversity of Funded Projects

13. SF LOCAL OPEN GOV
an Open Data Executive Directive (PDF) that asks City departments to make all datasets
under their authority that are not considered confidential available on DataSF.org

14. DATASF
App Showcase

15. WIKILEAKS
Risk of Exposure drives more Ethic Behavior?

16. EGYPT PROTESTS
Organized with Social Media

17. EGYPT INTERNET BLACKOUT
Teaches Activists to Develop Alternative Approaches

18. THE TWEETS MUST FLOW
Twitter CEO Advocates for Twitter
as Critical Communication Technology

19. INTERNET IS A HUMAN RIGHT
President Obama Advocates to Restore Internet in Egypt

20. INTERNET KILL SWITCH
Senate Bill is Reintroduced??

21. LOCAL GOV SOCIAL MEDIA
STRATEGY

22. FACEBOOK PAGE
Facebook Ads to get to 1000 like asap, use multiple pages for
departments, collect feedback

23. TWITTER
Respond quickly, Follow Targeted Users, Target Local

24. YOUTUBE: CHANNEL G
Promote/Syndicate Video via Facebook/Twitter/Blogs

25. SOCIAL MEDIA POLICY
Develop a “living document” of best-practices and strategy for
dealing with problem issues.

26. SOCIAL MEDIA TRAINING
Training for both internal staff and local community.

27. Remember to
STAY HUMAN

28. GO FURTHER
Resources

29. @JoeyShepp | joeyshepp.com
@GreenMBA
@Earthsite | earthsite.net
@SocialGoodMedia
@SocialGov

30. TWEET YOUR QUESTIONS
@JoeyShepp YOUR QUESTION

31. This work is licensed under the Creative
Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.
To view a copy of this license, visit http://creativecommons.org/
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