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Today, 1 in 3 business buyers attend live events, but the way they can discover, collect and share content is stuck in the past. So how can event marketers bridge the content chasm at events and make content marketing part of the exhibition experience?
Today, 1 in 3 business buyers attend live events, but the way they can discover, collect and share content is stuck in the past. So how can event marketers bridge the content chasm at events and make content marketing part of the exhibition experience?
7.
When only 8% of event marketers
say their company has cracked
We say, probably not.
Developing
relationships
Closing deals
Acquiring
customer insight
8.
The thing is most delegates
aren’t ready for the hard sell
9.
LEARN
GATHER INFO
MAKE NEW
CONTACTS
Hi
Hello
They’re there to
10.
So when the
sales guys
on your
stand say
that’s why
many run
a mile.
Hello
21.
So when a delegate visits
your event stand, they’re
alerted to your content
(without even having to speak to anyone)
22.
They get to choose
and collect the
content they like
PICKME
PICKME
PICKME
23.
On their mobile
device (there and then)
or on the web, later.
Convenient, huh?
24.
And if they really like it,
they can spread the word.
25.
It’s made possible by
something called a beacon.
You could call it
micro location targeting.
We call it pretty clever stuff.
26.
What’s even more clever.
You, as an event exhibitor or organiser,
get to know who has collected your content.
Essentially, the who, the what, the when
(and even whether it was shared).