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The creative briefing process and why it matters

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Why creative
briefs matter
THE CLIENT
PROBLEM
THE BEST
POSSIBLE
ANSWER
THE CLIENT
PROBLEM
THE BEST
POSSIBLE
ANSWER
THE
BRIEF
The best
brief ever?
The
creative
brief
The most
important
piece of
paper in our
business
(Yep, even moreso
than an invoice)
Drive
sales
Create
a buzz
Generate
leads
And so on…
Launch
products
Change
perceptions
Think about why clients engage us?
Ad

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