Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Inbound Marketing Week 2015 [#IMW15]

8,756 views

Published on

Inbound Marketing Week, powered by HubSpot, is a series of global inbound marketing events focused on enabling professionals to share knowledge and ideas about their marketing strategy. Inbound Marketing Week 2015 will take place on the March 2nd - 6th.

Published in: Marketing

Inbound Marketing Week 2015 [#IMW15]

  1. 1. MARCH 2ND – 6TH 2015 InboundMarketingWeek.org
  2. 2. WHAT IS INBOUND MARKETING A week-long, WEEK? global series of events focused on inbound marketing.
  3. 3. THE MISSION: To increase awareness around inbound marketing…
  4. 4. THE MISSION: To increase awareness around inbound marketing... And to have fun while doing it!
  5. 5. ? WHO IS IT FOR? Inbound newbies who want to learn more. Existing lovers of inbound marketing who want to spread the love.
  6. 6. A LOOK BACK AT IMW 2014 60 events globally (+200% over goal)
  7. 7. A LOOK BACK AT IMW 2014 60 events globally (+200% over goal) 3,700 attendees
  8. 8. A LOOK BACK AT IMW 2014 60 events globally (+200% over goal) 3,700 attendees 2,700 tweets using #InboundMarketingWeek
  9. 9. A LOOK BACK AT IMW 2014 60 events globally (+200% over goal) 3,700 attendees 7,500 tweets using “inbound marketing” 2,700 tweets using #InboundMarketingWeek
  10. 10. THIS YEAR, IMW IS GOING TO BE BIGGER
  11. 11. THIS YEAR, IMW IS GOING TO BE BIGGER 150+ events globally
  12. 12. THIS YEAR, IMW IS GOING TO BE BIGGER 15,000+ tweets using #IMW15 150+ events globally
  13. 13. WHO WILL BE HOSTING THESE EVENTS?
  14. 14. WHO WILL BE HOSTING THESE EVENTS? YOU!
  15. 15. Take advantage of a global promotional campaign run by HubSpot. WHY HOST?
  16. 16. WHY HOST? Incentives!!!
  17. 17. WHY HOST? Incentives!!! Two free tickets to INBOUND 2015
  18. 18. WHY HOST? Incentives!!! A HubSpot speaker
  19. 19. WHY HOST? Incentives!!! A HubSpot marketing all-star
  20. 20. WHY HOST? Incentives!!! HubSpot swag
  21. 21. WHY HOST? Incentives!!! HubSpot will promote your business & event (Our reach is your reach)
  22. 22. WHAT YOU NEED TO KNOW Will HubSpot provide budget to host an IMW event?
  23. 23. WHAT YOU NEED TO KNOW Will HubSpot provide budget to host an IMW event? No, but securing a sponsorship will help cut costs.
  24. 24. WHAT YOU NEED TO KNOW Will HubSpot provide content for my event?
  25. 25. WHAT YOU NEED TO KNOW Will HubSpot provide content for my event? While we may have written the book on inbound marketing, we trust you to choose a chapter that best suits your event!
  26. 26. WHAT YOU NEED TO KNOW Will HubSpot provide content for my event? We will not provide pre-prepared slide decks, but please feel free to browse our endless resources on HubSpot.com, the HubSpot blog, and our SlideShare site.
  27. 27. WHAT YOU NEED TO KNOW Will HubSpot run promotion for my specific event?
  28. 28. WHAT YOU NEED TO KNOW Will HubSpot run promotion for my specific event? Not exactly. We will use our promotional plan to direct traffic to the IMW website, where your event will be listed. However, we will not use any of our channels to promote individual events.
  29. 29. WHAT YOU NEED TO KNOW What support will HubSpot provide?
  30. 30. WHAT YOU NEED TO KNOW What support will HubSpot provide? HubSpot will provide an Event Planner’s Survival Guide, which will include weekly e-mail updates, promotional assets, tips, tricks, and more!
  31. 31. WHAT FORMAT SHOULD THE EVENT BE? GET CREATIVE!
  32. 32. ENCOURAGED EVENT FORMATS: Round table
  33. 33. ENCOURAGED EVENT FORMATS: Round table Conference style
  34. 34. ENCOURAGED EVENT FORMATS: Round table Conference style Breakfast/Lunch
  35. 35. ENCOURAGED EVENT FORMATS: Round table Conference style Breakfast/Lunch Cocktail reception
  36. 36. DISCOURAGED EVENT FORMATS: Webinars Podcasts All events should be live events. Something magical happens when people come together and learn. Forums
  37. 37. INTERESTED? Cl ick here to REGISTER YOUR EVENT TODAY!
  38. 38. QUESTIONS? In the event that our terms and conditions result in more questions than answers, please feel free to send us a note at: imw@hubspot.com

×