
Organization / Workplace
Royal Bank of ScotlandLocation
Harrow, United Kingdom United KingdomOccupation
Digital Banking StrategyIndustry
Finance / Banking / Insurance
Website
nironirmalan.comAbout
Senior digital professional with over 15 years multi-sector experience across the marketing spectrum. Proven track record in leading global customer acquisition programs, digital optimisation projects, app development, analytics & insight, design services and multi-channel advertising. Expert skills at developing digital marketing strategies for PPC, SEO, programmatic advertising, content marketing and social media. Passionate about FinTech and improving financial services through user friendly digital innovations. Highly experienced in building/coaching successful marketing teams, delivering measurable results on multi-million pound budgets and managing global agencies. Ability to work...